Digital Marketing Course in Udhna , Surat

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Digital Marketing Course Syllabus – 2024

Digital Marketing Course Overview

Search Engine Optimization Course( SEO )

- What are Search Engines and Basics?
- HTML Basics.
- On Page Optimization.
- Off Page Optimization.
- Essentials of good website designing & Much More.

Content Marketing Course

- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results

Website Structuring

What is Website?- Understanding website
How to register Site & Hosting of site?
Domain Extensions

Website Creation Using WordPress

Web Page Creation
WordPress Themes, Widgets, Plugins
Contact Forms, Sliders, Elementor

Blog Writing

Blogs Vs Website
How to write blogs for website
How to select topics for blog writing
AI tools for Blog writing

Google Analytics

Introduction
Navigating Google Analytics
Sessions
Users
Traffic Source
Content
Real Time Visitors
Bounce Rate%
Customization
Reports
Actionable Insights
Making Better Decisions

Understand Acquisition & Conversion

Traffic Reports
Events Tracking
Customization Reports
Actionable Insights
Making Better Decisions
Comparision Reports

Google Search Console

Website Performance
Url Inspection
Accelerated Mobile Pages
Google index
Crawl
Security issues
Search Analytics
Links to your Site
Internal Links
Manual Actions

Search Optimization Introduction

- What is voice engine optimization?
- How do you implement voice search optimization?
- Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

What is e-commerce SEO?
How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions

Social Media Optimization Course

- What is Social Media?
- How social media help Business?
- Establishing your online identity.
- Engaging your Audience.
- How to use Groups, Forums, etc.

Facebook Marketing Course

- How can Facebook be used to aid my business?
- Developing a useful Company / fan Page
- Establishing your online identity.
- Engaging your Audience, Types of posts, post scheduling
- How to create & use Groups
- Importance of Hashtags & how to use them

Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

- How to use Twitter
- What are hashtags, Lists
- Twitter Tools
- Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

- Your Profile: Building quality connections & getting recommendations from others
- How to use Groups-drive traffic with news & discussions
- How to create LinkedIn Company Page & Groups
- Engaging your Audience.

Youtube Marketing Course (Organic)

- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
- Use of playlists

Video SEO

- YouTube Keyword Research
- Publish a High Retention Video
- YouTube Ranking Factors
- YouTube Video Optimization

Youtube Monetization

YouTube channel monetization policies
How Does YouTube Monetization Work?
YouTube monetization requirements

Social Media Tools

What are the main types of social media tools?
Top Social Media Tools You Need to Use
Tools used for Social Media Management

Social Media Automation

- What is Social Media Automation?
- Social Media Automation/ Management Tool
- Buffer/ Hootsuite/ Postcron
- Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
- Add/ Remove Profiles in Tools
- Post Scheduling in Tools
- Performance Analysis

Facebook Ads

- How to create Business Manager Accounts
- What is Account, Campaign, Ad Sets, Ad Copy
- How to Create Campaigns on Facebook
- What is Budget & Bidding
- Difference Between Reach & Impressions
- Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

Text Ads and Guidelines
Image Ad Formats and Guidelines
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions

Linkedin Ads

How to create Campaign Manager Account
What is Account, Campaign Groups, Campaigns
Objectives for Campaigns
Bidding Strategies
Detail Targeting

Youtube Advertising

How to run Video Ads?
Types of Video Ads:
Skippable in Stream Ads
Non Skippable in stream Ads
Bumper Ads
Bidding Strategies for Video Ads

Google PPC

- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Ad groups and Keywords

Search Ads / Text Ads

Text Ads and Guidelines
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions
CPC bidding
Types of Keywords: Exact, Broad, Phrase
Bids & Budget
How to create Text ads

Image Ads

Targeting Methods: Keywords, Topics, Placement Targeting
Image Ad Formats and Guidelines
Performance Metrics: CPM, vCPM, Budget
Report, Segment Data Analysis, Impression Shares
Frequency Capping
Automated rules
Target Audience Strategies

Video Ads

How to Video Ads
Types of Video Ads
Skippable in stream ads
Non-skippable in stream ads
Bumper Ads
How to link Google AdWords Account to YouTube Channel

Discovery Ads

What are Discovery Ads
How to Create Discovery Ads
Bidding Strategies
How to track conversions

Bidding Strategies in Google Ads

Different Bidding Strategies in Google AdWords
CPC bidding, CPM bidding, CPV bidding
How to calculate CTR
What are impressions, impression shares

Performance Planner

Lead create after ranking Result

Why Lead Generation Is Important?
Understanding the Landing Page
Understanding Thank You Page
Landing Page Vs. Website
Best Practices to Create Landing Page
Best Practices to Create Thank You Page
What Is A/B Testing?
How to Do A/B Testing?
Converting Leads into Sale
Understanding Lead Funnel

Conversion Tracking Tool

- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization

Remarking and Conversion

- What is conversion
- Implementing conversion tracking
- Conversion tracking
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign

Quora Marketing

- How to Use Quora for Marketing
- Quora Marketing Strategy for Your Business

Growth Hacking Topic

- Growth Hacking Basics
- Role of Growth Hacker
- Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- Blogging

Introduction to Google Adsense

- Basics of Google Adsense
- Adsense code installation
- Different types of Ads
- Increasing your profitability through Adsense
- Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

- Adding GTM to your website
- Configuring trigger & variables
- Set up AdWords conversion tracking
- Set up Google Analytics
- Set up Google Remarketing
- Set up LinkedIn Code

Email Marketing

Introduction to Email Marketing basic.
- How does Email Marketing Works.B
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- CAN SPAM Act
- Email Marketing Best Practices

SMS Marketing

Setting up account for Bulk SMS

- Naming the Campaign & SMS
- SMS Content
- Character limits
- SMS Scheduling

Media Buying

Advertising: Principles, Concepts and Management
Media Planning

whatsapp Marketing

- Whatsapp Marketing Strategies
- Whatsapp Business Features
- Business Profile Setup
- Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects

How to work as a freelancer
Different websites for getting projects on Digital Marketing

Online Reputation Management

What Is ORM?
Why We Need ORM
Examples of ORM
Case Study

Resume Building

How to build resume for different job profiles
Platforms for resume building
Which points you should add in Digital Marketing Resume

Interview Preparation

- Dos and Don’t for Your First Job Interview
- How to prepare for interview
- Commonly asked interview question & answers

Client Pitch

- How to send quotation to the clients
- How to decide budget for campaign
- Quotation formats

Graphic Designing Canva

- How to create images using
- tools like Canva
- How to add effects to images

Analysis Of other website