Digital Marketing Course in Adajan

Digital Marketing Course in Adajan

Digital Marketing Course in Adajan , Surat – Digital Marketing Classes in Adajan, Surat / Digital Marketing Classes in Adajan , Surat Near me Available Here.

Digital Marketing Course in Adajan , Surat Syllabus – 2024

Digital Marketing Course in Adajan Surat , SEO Services in Adajan, SEO Course in Adajan Surat Overview

Search Engine Optimization Course( SEO ) 

      • What are Search Engines and Basics?
      • HTML Basics.
      • On Page Optimization.
      • Off Page Optimization.
      • Essentials of good website designing & Much More.

    Content Marketing Course

        • Content Marketing Overview and Strategy
        • Content Marketing Channels
        • Creating Content
        • Content Strategy & Challenges
        • Image Marketing
        • Video Marketing
        • Measuring Results

      Website Structuring 

      • What is Website?- Understanding website
      • How to register Site & Hosting of site?
      • Domain Extensions

      Website Creation Using WordPress

      • Web Page Creation
      • WordPress Themes, Widgets, Plugins
      • Contact Forms, Sliders, Elementor

      Blog Writing

      • Blogs Vs Website
      • How to write blogs for website
      • How to select topics for blog writing
      • AI tools for Blog writing

      Google Analytics

      • Introduction
      • Navigating Google Analytics
      • Sessions
      • Users
      • Traffic Source
      • Content
      • Real Time Visitors
      • Bounce Rate%
      • Customization
      • Reports
      • Actionable Insights
      • Making Better Decisions

      Understand Acquisition & Conversion 

      • Traffic Reports
      • Events Tracking
      • Customization Reports
      • Actionable Insights
      • Making Better Decisions
      • Comparision Reports

      Google Search Console 

      • Website Performance
      • Url Inspection
      • Accelerated Mobile Pages
      • Google index
      • Crawl
      • Security issues
      • Search Analytics
      • Links to your Site
      • Internal Links
      • Manual Actions

      Search Optimization Introduction

          • What is voice engine optimization?
          • How do you implement voice search optimization?
          • Why you should optimize your website for voice search?

        E Commerce SEO Course Work

        Introduction to E commerce SEO

        • What is e-commerce SEO?
        • How Online Stores Can Drive Organic Traffic

        Google My Business : Local Listings

            • What is Local SEO
            • Importance of Local SEO
            • Submission to Google My Business
            • Completing the Profile
            • Local SEO Ranking Signals
            • Local SEO Negative Signals
            • Citations and Local
            • Submissions

          Social Media Optimization Course

              • What is Social Media?
              • How social media help Business?
              • Establishing your online identity.
              • Engaging your Audience.
              • How to use Groups, Forums, etc.

            Facebook Marketing Course

                • How can Facebook be used to aid my business?
                • Developing a useful Company / fan Page
                • Establishing your online identity.
                • Engaging your Audience, Types of posts, post scheduling
                • How to create & use Groups
                • Importance of Hashtags & how to use them

              Twitter Organic

              Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

                  • How to use Twitter
                  • What are hashtags, Lists
                  • Twitter Tools
                  • Popular Twitter Campiagns

                LinkedIn Marketing Course (Organic )

                    • Your Profile: Building quality connections & getting recommendations from others
                    • How to use Groups-drive traffic with news & discussions
                    • How to create LinkedIn Company Page & Groups
                    • Engaging your Audience.

                  Youtube Marketing Course (Organic)

                      • How to create YouTube channel
                      • Youtube Keyword Research
                      • Publish a High Retention Video
                      • YouTube ranking factors
                      • YouTube Video Optimization
                      • Promote Your Video
                      • Use of playlists

                    Video SEO 

                        • YouTube Keyword Research
                        • Publish a High Retention Video
                        • YouTube Ranking Factors
                        • YouTube Video Optimization

                      Youtube Monetization

                      • YouTube channel monetization policies
                      • How Does YouTube Monetization Work?
                      • YouTube monetization requirements

                      Social Media Tools

                      • What are the main types of social media tools?
                      • Top Social Media Tools You Need to Use
                      • Tools used for Social Media Management

                      Social Media Automation

                          • What is Social Media Automation?
                          • Social Media Automation/ Management Tool
                          • Buffer/ Hootsuite/ Postcron
                          • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
                          • Add/ Remove Profiles in Tools
                          • Post Scheduling in Tools
                          • Performance Analysis

                        Facebook Ads

                            • How to create Business Manager Accounts
                            • What is Account, Campaign, Ad Sets, Ad Copy
                            • How to Create Campaigns on Facebook
                            • What is Budget & Bidding
                            • Difference Between Reach & Impressions
                            • Facebook Retargeting

                          Instagram Marketing Courses ( Organic & Paid Ads)

                          • Text Ads and Guidelines
                          • Image Ad Formats and Guidelines
                          • Landing Page Optimization
                          • Performance Metrics: CTR, Avg. Position, Search Term
                          • Report, Segment Data Analysis, Impression Shares
                          • AdWords Policies, Ad Extensions 

                          Linkedin Ads  

                          • How to create Campaign Manager Account
                          • What is Account, Campaign Groups, Campaigns
                          • Objectives for Campaigns
                          • Bidding Strategies
                          • Detail Targeting

                          Youtube Advertising 

                          • How to run Video Ads?
                          • Types of Video Ads:
                          • Skippable in Stream Ads
                          • Non Skippable in stream Ads
                          • Bumper Ads
                          • Bidding Strategies for Video Ads

                          Google PPC

                              • Ad-Words Account Setup
                              • Creating Ad-Words Account
                              • Ad-Words Dash Board
                              • Billing in Ad-Words
                              • Creating First Campaign
                              • Understanding purpose of Campaign
                              • Account Limits in Ad-Words
                              • Location and Language Settings
                              • Networks and Devices
                              • Bidding and Budget
                              • Schedule: Start date, end date, ad scheduling
                              • Ad delivery: Ad rotation, frequency capping
                              • Ad groups and Keywords

                            Search Ads / Text Ads

                            • Text Ads and Guidelines
                            • Landing Page Optimization
                            • Performance Metrics: CTR, Avg. Position, Search Term
                            • Report, Segment Data Analysis, Impression Shares
                            • AdWords Policies, Ad Extensions
                            • CPC bidding
                            • Types of Keywords: Exact, Broad, Phrase
                            • Bids & Budget
                            • How to create Text ads

                            Image Ads

                            • Targeting Methods: Keywords, Topics, Placement Targeting
                            • Image Ad Formats and Guidelines
                            • Performance Metrics: CPM, vCPM, Budget
                            • Report, Segment Data Analysis, Impression Shares
                            • Frequency Capping
                            • Automated rules
                            • Target Audience Strategies

                            Video Ads 

                            • How to Video Ads
                            • Types of Video Ads
                            • Skippable in stream ads
                            • Non-skippable in stream ads
                            • Bumper Ads
                            • How to link Google AdWords Account to YouTube Channel

                            Discovery Ads 

                            • What are Discovery Ads
                            • How to Create Discovery Ads
                            • Bidding Strategies
                            • How to track conversions

                            Bidding Strategies in Google Ads 

                            • Different Bidding Strategies in Google AdWords
                            • CPC bidding, CPM bidding, CPV bidding
                            • How to calculate CTR
                            • What are impressions, impression shares

                            Performance Planner

                            Lead create after ranking Result 

                            • Why Lead Generation Is Important?
                            • Understanding the Landing Page
                            • Understanding Thank You Page
                            • Landing Page Vs. Website
                            • Best Practices to Create Landing Page
                            • Best Practices to Create Thank You Page
                            • What Is A/B Testing?
                            • How to Do A/B Testing?
                            • Converting Leads into Sale
                            • Understanding Lead Funnel

                            Conversion Tracking Tool 

                                • Introduction to Conversion Optimization
                                • Conversion Planning
                                • Landing Page Optimization

                              Remarking and Conversion 

                                  • What is conversion
                                  • Implementing conversion tracking
                                  • Conversion tracking
                                  • Remarketing in adwords
                                  • Benefits of remarketing strategy
                                  • Building remarketing list & custom targets
                                  • Creating remarketing campaign

                                Quora Marketing

                                    • How to Use Quora for Marketing
                                    • Quora Marketing Strategy for Your Business

                                  Growth Hacking Topic

                                      • Growth Hacking Basics
                                      • Role of Growth Hacker
                                      • Growth Hacking Case Studies

                                    Introduction to Affiliate Marketing Course

                                        • Understanding Affiliate Marketing
                                        • Sources to Make money online
                                        • Applying for an Affiliate
                                        • Payments & Payouts
                                        • Blogging

                                      Introduction to Google Adsense 

                                          • Basics of Google Adsense
                                          • Adsense code installation
                                          • Different types of Ads
                                          • Increasing your profitability through Adsense
                                          • Effective tips in placing video, image and text ads into your website correctly

                                        Google Tag Manager

                                            • Adding GTM to your website
                                            • Configuring trigger & variables
                                            • Set up AdWords conversion tracking
                                            • Set up Google Analytics
                                            • Set up Google Remarketing
                                            • Set up LinkedIn Code

                                          Email Marketing

                                          • Introduction to Email Marketing basic.

                                            • How does Email Marketing Works.B
                                            • Building an Email List.
                                            • Creating Email Content.
                                            • Optimising Email Campaign.
                                            • CAN SPAM Act
                                            • Email Marketing Best Practices

                                          SMS Marketing

                                                     Setting up account for Bulk SMS

                                              • Naming the Campaign & SMS
                                              • SMS Content
                                              • Character limits
                                              • SMS Scheduling

                                            Media Buying 

                                            • Advertising: Principles, Concepts and Management
                                            • Media Planning

                                            whatsapp Marketing

                                                • Whatsapp Marketing Strategies
                                                • Whatsapp Business Features
                                                • Business Profile Setup
                                                • Auto Replies

                                              Influencer Marketing Course

                                              Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

                                              Freelancing Projects 

                                              • How to work as a freelancer
                                              • Different websites for getting projects on Digital Marketing

                                              Online Reputation Management 

                                              • What Is ORM?
                                              • Why We Need ORM
                                              • Examples of ORM
                                              • Case Study

                                              Resume Building 

                                              • How to build resume for different job profiles
                                              • Platforms for resume building
                                              • Which points you should add in Digital Marketing Resume

                                              Interview Preparation 

                                                  • Dos and Don’t for Your First Job Interview
                                                  • How to prepare for interview
                                                  • Commonly asked interview question & answers

                                                Client Pitch 

                                                    • How to send quotation to the clients
                                                    • How to decide budget for campaign
                                                    • Quotation formats

                                                  Graphic Designing Canva 

                                                      • How to create images using tools like Canva 
                                                      • How to add effects to images

                                                    Analysis Of other website

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                                                    For More Information visit us our website : SEO Training Ahmedabad = Digital Marketing Course in Ahmedabad – Personal Digital Marketing Course – Online Digital Marketing Course .

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