MODULE 1: Advanced DIGITAL MARKETING in Kubernagar

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

MODULE 2: Offline Digital Marketing Course in Kubernagar

• What are Search Engines and Basics?
• HTML Basics.
• On Page Optimization.
• Off Page Optimization.
• Essentials of good website designing & Much More.

MODULE 3 : Content Marketing

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results

MODULE 4 : Website Structuring

• What is Website?- Understanding website
• How to register Site & Hosting of site?
• Domain Extensions

MODULE 5 : Google Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate%
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

MODULE 6 : WordPress Introduction and Changes

• Web Page Creation
• WordPress Themes, Widgets, Plugins
• Contact Forms, Sliders, Elementor

MODULE 7 : Website Layout Design and Analysis

• Actionable Insights
• Making Better Decisions
• Comparision Reports

MODULE 8 : Google Search Console

• Website Performance
• Url Inspection
• Accelerated Mobile Pages
• Google index
• Crawl
• Security issues
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions

MODULE 9 : Google Business and Local Listing

• What is Local SEO
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local
• Submissions

MODULE 10 : Social Media Optimization

• What is Social Media?
• How social media help Business?
• Establishing your online identity.
• Engaging your Audience.
• How to use Groups, Forums, etc

MODULE 11 : Facebook Organic

• How can Facebook be used to aid my business?
• Developing a useful Company / fan Page
• Establishing your online identity.
• Engaging your Audience, Types of posts, post scheduling
• How to create & use Groups
• Importance of Hashtags & how to use them

MODULE 12 : Twitter Organic

• How to use Twitter
• What are hashtags, Lists
• Twitter Tools
• Popular Twitter Campiagns

MODULE 13 : Linkedin Organic

• Your Profile: Building quality connections & getting recommendations from others
• How to create LinkedIn Company Page & Groups
• Engaging your Audience.

MODULE 14 : Youtube Organic

• How to create YouTube channel
• Youtube Keyword Research
• YouTube ranking factors
• YouTube Video Optimization
• Promote Your Video

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MODULE 15 : Youtube Advertising

• How to create YouTube channel
• Youtube Keyword Research
• Publish a High Retention Video
• YouTube ranking factors
• YouTube Video Optimization
• Promote Your Video
• Use of playlists

MODULE 16 : Facebook Advertising

• How to create Business Manager Accounts
• What is Account, Campaign, Ad Sets, Ad Copy
• How to Create Campaigns on Facebook
• What is Budget & Bidding
• Difference Between Reach & Impressions
• Different Objectives for campaigns
• Types of Ads, placements
• Facebook Retargeting

MODULE 17 : Linkedin Advertising

• How to create Campaign Manager Account
• What is Account, Campaign Groups, Campiagns
• Objectives for Campaigns
• Bidding Strategies
• Detail Tergeting
• Advanced Audience Targeting
• Ad Format
• Conversion Tracking

MODULE 18 : Conversation Tracing Tool

MODULE 19 : Remarking and Conversation Tool

• What is conversion
• Implementing conversion tracking
• Conversion tracking
• Remarketing in adwords
• Benefits of remarketing strategy
• Building remarketing list & custom targets
• Creating remarketing campaign

MODULE 20 : Email Marketing

• Introduction to Email Marketing basic.
• How does Email Marketing Works.
• Building an Email List.
• Creating Email Content.
• Optimising Email Campaign.
• CAN SPAM Act
• Email Marketing Best Practices

MODULE 21 : Growth Tips

• Growth Hacking Basics
• Role of Growth Hacker

MODULE 22 : Affiliate Marketing

• Understanding Affiliate Marketing
• Sources to Make money online
• Applying for an Affiliate
• Payments & Payouts
• Blogging

MODULE 23 : SMS Marketing

• Setting up account for Bulk SMS
• Naming the Campaign & SMS
• SMS Content
• Character limits
• SMS Scheduling

MODULE 24 : Digital Marketing Platforms

• Advertising: Principles, Concepts and Management
• Media Planning

MODULE 25 : Freelancing Projects

• How to work as a freelancer
• Different websites for getting projects on Digital Marketing

MODULE 26 : Question Answer

• 1. What is SEO?
• 2. Why is SEO important to businesses?
• 3. Google Ranking Factors
• 4. What is Google Sandbox?
• 5. What is a paid result?
• 6. What are keyword frequency, Keyword Density and Keyword Proximity?
• 7. What is robots.txt?
• 13. What is Sitemap?

MODULE 27 : Google Adwords

• Ad-Words Account Setup
• Creating Ad-Words Account
• Ad-Words Dash Board
• Billing in Ad-Words
• Creating First Campaign
• Understanding purpose of Campaign
• Account Limits in Ad-Words
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Demographic bidding (Display Only)
• Ad groups and Keywords
• Display Ad Server
• Keyword Types (Broad, Phrase, Exact and Negative)

MODULE 28 : Client Reporting

MODULE 29 : Youtube Organic

• Digital Marketing careers are in high demand right now.
• Digital Marketing jobs are in demand
• Digital Marketing are the easiest high paying jobs

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Industry Specific SEO