Personal Digital Marketing Course

Personal Digital Marketing Course in Ahmedabad – 2023 (Personal SEO Training in Ahmedabad ) Best SEO Course in Ahmedabad near me.

Personal Digital Marketing Course in Ahmedabad – 2024 Overview

Search Engine Optimization Course( SEO )

  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.

Content Marketing Course

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results

Website Structuring

  • What is Website?- Understanding website
  • How to register Site & Hosting of site?
  • Domain Extensions

Website Creation Using WordPress

  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • Contact Forms, Sliders, Elementor

Blog Writing

  • Blogs Vs Website
  • How to write blogs for website
  • How to select topics for blog writing
  • AI tools for Blog writing

Google Analytics

  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

Understand Acquisition & Conversion

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports

Google Search Console

  • Website Performance
  • Url Inspection
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions

Search Optimization Introduction

  • What is voice engine optimization?
  • How do you implement voice search optimization?
  • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

  • What is e-commerce SEO?
  • How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

Social Media Optimization Course

  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups, Forums, etc.

Facebook Marketing Course

  • How can Facebook be used to aid my business?
  • Developing a useful Company / fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts, post scheduling
  • How to create & use Groups
  • Importance of Hashtags & how to use them

Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

  • How to use Twitter
  • What are hashtags, Lists
  • Twitter Tools
  • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

  • Your Profile: Building quality connections & getting recommendations from others
  • How to use Groups-drive traffic with news & discussions
  • How to create LinkedIn Company Page & Groups
  • Engaging your Audience.

Youtube Marketing Course (Organic)

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors

Video SEO

  • YouTube Keyword Research
  • YouTube Ranking Factors
  • YouTube Video Optimization

Social Media Tools

  • What are the main types of social media tools?
  • Top Social Media Tools You Need to Use
  • Tools used for Social Media Management

Social Media Automation

  • What is Social Media Automation?
  • Social Media Automation/ Management Tool

Facebook Ads

  • How to create Business Manager Accounts
  • What is Account, Campaign, Ad Sets, Ad Copy
  • How to Create Campaigns on Facebook

Instagram Marketing Courses ( Organic & Paid Ads)

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization

Linkedin Ads

  • How to create Campaign Manager Account

Youtube Advertising

  • How to run Video Ads?
  • Types of Video Ads:

Google PPC

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Ad groups and Keywords

Search Ads / Text Ads

  • Text Ads and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC bidding
  • Types of Keywords: Exact, Broad, Phrase
  • Bids & Budget
  • How to create Text ads

Image Ads

  • Targeting Methods: Keywords, Topics, Placement Targeting
  • Image Ad Formats and Guidelines
  • Performance Metrics: CPM, vCPM, Budget
  • Report, Segment Data Analysis, Impression Shares
  • Frequency Capping
  • Automated rules
  • Target Audience Strategies

Video Ads

  • How to Video Ads
  • Types of Video Ads
  • Skippable in stream ads
  • Non-skippable in stream ads
  • Bumper Ads
  • How to link Google AdWords Account to YouTube Channel

Discovery Ads

  • What are Discovery Ads
  • How to Create Discovery Ads
  • Bidding Strategies
  • How to track conversions

Bidding Strategies in Google Ads

  • Different Bidding Strategies in Google AdWords
  • CPC bidding, CPM bidding, CPV bidding
  • How to calculate CTR
  • What are impressions, impression shares

Performance Planner

Lead create after ranking Result

  • Why Lead Generation Is Important?
  • Understanding the Landing Page
  • Understanding Thank You Page
  • Landing Page Vs. Website

Conversion Tracking Tool

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization

Remarking and Conversion

  • What is conversion
  • Implementing conversion tracking

Quora Marketing

  • How to Use Quora for Marketing
  • Quora Marketing Strategy for Your Business

Growth Hacking Topic

  • Growth Hacking Basics
  • Role of Growth Hacker
  • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

  • Understanding Affiliate Marketing
  • Blogging

Introduction to Google Adsense

  • Basics of Google Adsense
  • Adsense code installation

Google Tag Manager

  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

Email Marketing

  • Introduction to Email Marketing basic.

    • How does Email Marketing Works.B
    • Building an Email List.
    • Creating Email Content.
    • Optimising Email Campaign.
    • CAN SPAM Act
    • Email Marketing Best Practices

SMS Marketing

           Setting up account for Bulk SMS

  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling

Media Buying

  • Advertising: Principles, Concepts and Management
  • Media Planning

whatsapp Marketing

  • Whatsapp Marketing Strategies
  • Whatsapp Business Features
  • Business Profile Setup
  • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects

  • How to work as a freelancer
  • Different websites for getting projects on Digital Marketing

Resume Building

  • How to build resume for different job profiles
  • Platforms for resume building
  • Which points you should add in Digital Marketing Resume

Interview Preparation

  • Dos and Don’t for Your First Job Interview
  • How to prepare for interview
  • Commonly asked interview question & answers

Client Pitch

  • How to send quotation to the clients
  • How to decide budget for campaign
  • Quotation formats

Graphic Designing Canva

  • How to create images using tools like Canva
  • How to add effects to images

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