Best Digital Marketing Institute in Surat

BEST DIGITAL MARKETING INSTITUTE IN SURAT , GUJARAT. 
Digital Marketing Course Overview

Search Engine Optimization Course( SEO ) 

    • What are Search Engines and Basics?
    • HTML Basics.
    • On Page Optimization.
    • Off Page Optimization.
    • Essentials of good website designing & Much More.

Content Marketing Course 

    • Content Marketing Overview and Strategy
    • Content Marketing Channels
    • Creating Content
    • Content Strategy & Challenges
    • Image Marketing
    • Video Marketing
    • Measuring Results

Website Structuring 

    • What is Website?- Understanding website
    • How to register Site & Hosting of site?
    • Domain Extensions 

Website Creation Using WordPress

    • Web Page Creation
    • WordPress Themes, Widgets, Plugins
    • Contact Forms, Sliders, Elementor 

Blog Writing

    • Blogs Vs Website
    • How to write blogs for website
    • How to select topics for blog writing
    • AI tools for Blog writing 

Google Analytics 

    • Introduction
    • Navigating Google Analytics
    • Sessions
    • Users
    • Traffic Source
    • Content
    • Real Time Visitors
    • Bounce Rate%
    • Customization
    • Reports
    • Actionable Insights
    • Making Better Decisions 

Understand Acquisition & Conversion  

    • Traffic Reports
    • Events Tracking
    • Customization Reports
    • Actionable Insights
    • Making Better Decisions
    • Comparision Reports 

Google Search Console  

    • Website Performance
    • Url Inspection
    • Accelerated Mobile Pages
    • Google index
    • Crawl
    • Security issues
    • Search Analytics
    • Links to your Site
    • Internal Links
    • Manual Actions 

Search Optimization Introduction 

    • What is voice engine optimization?
    • How do you implement voice search optimization?
    • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

What is e-commerce SEO?

How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

    •  
    • What is Local SEO
    • Importance of Local SEO
    • Submission to Google My Business
    • Completing the Profile
    • Local SEO Ranking Signals
    • Local SEO Negative Signals
    • Citations and Local
    • Submissions

Social Media Optimization Course 

    • What is Social Media?
    • How social media help Business?
    • Establishing your online identity.
    • Engaging your Audience.
    • How to use Groups, Forums, etc.

Facebook Marketing Course

    •  
    • How can Facebook be used to aid my business?
    • Developing a useful Company / fan Page
    • Establishing your online identity.
    • Engaging your Audience, Types of posts, post scheduling
    • How to create & use Groups
    • Importance of Hashtags & how to use them

Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

    •  
    • How to use Twitter
    • What are hashtags, Lists
    • Twitter Tools
    • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic ) 

    • Your Profile: Building quality connections & getting recommendations from others
    • How to use Groups-drive traffic with news & discussions
    • How to create LinkedIn Company Page & Groups
    • Engaging your Audience.

Youtube Marketing Course (Organic)

    • How to create YouTube channel
    • Youtube Keyword Research
    • Publish a High Retention Video
    • YouTube ranking factors
    • YouTube Video Optimization
    • Promote Your Video
    • Use of playlists

Video SEO 

    •  
    • YouTube Keyword Research
    • Publish a High Retention Video
    • YouTube Ranking Factors
    • YouTube Video Optimization

Youtube Monetization 

    • YouTube channel monetization policies
    • How Does YouTube Monetization Work?
    • YouTube monetization requirements

Social Media Tools

    •  
    • What are the main types of social media tools?
    • Top Social Media Tools You Need to Use
    • Tools used for Social Media Management

Social Media Automation

    •  
    • What is Social Media Automation?
    • Social Media Automation/ Management Tool
    • Buffer/ Hootsuite/ Postcron
    • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
    • Add/ Remove Profiles in Tools
    • Post Scheduling in Tools
    • Performance Analysis

Facebook Ads

    • How to create Business Manager Accounts
    • What is Account, Campaign, Ad Sets, Ad Copy
    • How to Create Campaigns on Facebook
    • What is Budget & Bidding
    • Difference Between Reach & Impressions
    • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

    •  
    • Text Ads and Guidelines
    • Image Ad Formats and Guidelines
    • Landing Page Optimization.
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions 

Linkedin Ads  

    • How to create Campaign Manager Account
    • What is Account, Campaign Groups, Campaigns
    • Objectives for Campaigns
    • Bidding Strategies
    • Detail Targeting

Youtube Advertising 

    • How to run Video Ads?
    • Types of Video Ads:

Best Digital Marketing Institute in Surat- Top Digital Marketing Institute in Surat with Personal Digital Marketing Course in Surat. 

 1 Digital Marketing Overview

2. Search Engine Optimization (SEO)

  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.

3. Content Marketing

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results

4. Website Structuring

  • What is Website?- Understanding website
  • How to register Site & Hosting of site?
  • Domain Extensions

5. Website Creation Using WordPress

  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • Contact Forms, Sliders, Elementor

6. Blog Writing

  • Blogs Vs Website
  • How to write blogs for website
  • How to select topics for blog writing
  • AI tools for Blog writing

7. Google Analytics

  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

8. Understand Acquisition & Conversion

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports

9. Google Search Console

  • Website Performance
  • Url Inspection
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions

10. Voice Search Optimization

  • What is voice engine optimization?
  • How do you implement voice search optimization?
  • Why you should optimize your website for voice search?

11. E Commerce SEO

  • Introduction to E commerce SEO
  • What is e-commerce SEO?
  • How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

13. Social Media Optimization

  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups, Forums, etc.

14. Facebook Organic

  • How can Facebook be used to aid my business?
  • Developing a useful Company / fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts, post scheduling
  • How to create & use Groups
  • Importance of Hashtags & how to use them

15. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

  • How to use Twitter
  • What are hashtags, Lists
  • Twitter Tools
  • Popular Twitter Campiagns

16. LinkedIn Organic

  • Your Profile: Building quality connections & getting recommendations from others
  • How to use Groups-drive traffic with news & discussions
  • How to create LinkedIn Company Page & Groups
  • Engaging your Audience.

17. YouTube Organic

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

18. Video SEO

  • YouTube Keyword Research
  • Publish a High Retention Video
  • YouTube Ranking Factors
  • YouTube Video Optimization

19. YouTube Monetization

  • YouTube channel monetization policies
  • How Does YouTube Monetization Work?
  • YouTube monetization requirements

20. Social Media Tools

  • What are the main types of social media tools?
  • Top Social Media Tools You Need to Use
  • Tools used for Social Media Management

21. Social Media Automation

  • What is Social Media Automation?
  • Social Media Automation/ Management Tool
  • Buffer/ Hootsuite/ Postcron
  • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
  • Add/ Remove Profiles in Tools
  • Post Scheduling in Tools
  • Performance Analysis

22. Facebook Ads

  • How to create Business Manager Accounts
  • What is Account, Campaign, Ad Sets, Ad Copy
  • How to Create Campaigns on Facebook
  • What is Budget & Bidding
  • Difference Between Reach & Impressions
  • Facebook Retargeting

23. Instagram Ads

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions

24. LinkedIn Ads

  • How to create Campaign Manager Account
  • What is Account, Campaign Groups, Campaigns
  • Objectives for Campaigns
  • Bidding Strategies
  • Detail Targeting

25. YouTube Advertising

  • How to run Video Ads?
  • Types of Video Ads:
  • Skippable in Stream Ads
  • Non Skippable in stream Ads
  • Bumper Ads
  • Bidding Strategies for Video Ads

26. Google PPC

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Ad groups and Keywords

27. Search Ads/ Text Ads

  • Text Ads and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC bidding
  • Types of Keywords: Exact, Broad, Phrase
  • Bids & Budget
  • How to create Text ads

28. Image Ads

  • Image Ad Formats and Guidelines
  • Targeting Methods: Keywords, Topics, Placement Targeting
  • Performance Metrics: CPM, vCPM, Budget
  • Report, Segment Data Analysis, Impression Shares
  • Frequency Capping
  • Automated rules
  • Target Audience Strategies

29. Video Ads

  • How to Video Ads
  • Types of Video Ads
  • Skippable in stream ads
  • Non-skippable in stream ads
  • Bumper Ads
  • How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

  • What are Discovery Ads
  • How to Create Discovery Ads
  • Bidding Strategies
  • How to track conversions

31. Bidding Strategies in Google Ads

  • Different Bidding Strategies in Google AdWords
  • CPC bidding, CPM bidding, CPV bidding
  • How to calculate CTR
  • What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

  • Why Lead Generation Is Important?
  • Understanding the Landing Page
  • Understanding Thank You Page
  • Landing Page Vs. Website
  • Best Practices to Create Landing Page
  • Best Practices to Create Thank You Page
  • What Is A/B Testing?
  • How to Do A/B Testing?
  • Converting Leads into Sale
  • Understanding Lead Funnel

34. Conversion Tracking Tool

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization

35. Remarketing and Conversion

  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign

36. Quora Marketing

  • How to Use Quora for Marketing
  • Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

  • Growth Hacking Basics
  • Role of Growth Hacker
  • Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

  • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • Blogging

39. Introduction to Google AdSense

  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

41. Email Marketing

  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • CAN SPAM Act
  • Email Marketing Best Practices

42. SMS Marketing

  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling

43. Media Buying

  • Advertising: Principles, Concepts and Management
  • Media Planning

44. What’s App Marketing

  • Whatsapp Marketing Strategies
  • Whatsapp Business Features
  • Business Profile Setup
  • Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

46. Freelancing Projects

  • How to work as a freelancer
  • Different websites for getting projects on Digital Marketing

47. Online Reputation Management

  • What Is ORM?
  • Why We Need ORM
  • Examples of ORM
  • Case Study

48. Resume Building

  • How to build resume for different job profiles
  • Platforms for resume building
  • Which points you should add in Digital Marketing Resume

49. Interview Preparation

  • Dos and Don’t for Your First Job Interview
  • How to prepare for interview
  • Commonly asked interview question & answers

50. Client Pitch

  • How to send quotation to the clients
  • How to decide budget for campaign
  • Quotation formats

51. Graphic Designing: Canva

  • How to create images using tools like Canva 
  • How to add effects to images

51. Analysis of Other Website

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Digital Marketing Course in Ghod Dod RoadDigital Marketing Course in Athwalines  

For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.

Digital Marketing Course Overview

Search Engine Optimization Course( SEO ) 

    • What are Search Engines and Basics?
    • HTML Basics.
    • On Page Optimization.
    • Off Page Optimization.
    • Essentials of good website designing & Much More.

Content Marketing Course

    • Content Marketing Overview and Strategy
    • Content Marketing Channels
    • Creating Content
    • Content Strategy & Challenges
    • Image Marketing
    • Video Marketing
    • Measuring Results

Website Structuring 

    • What is Website?- Understanding website
    • How to register Site & Hosting of site?
    • Domain Extensions 

Website Creation Using WordPress

    • Web Page Creation
    • WordPress Themes, Widgets, Plugins
    • Contact Forms, Sliders, Elementor 

Blog Writing

    • Blogs Vs Website
    • How to write blogs for website
    • How to select topics for blog writing
    • AI tools for Blog writing 

Google Analytics

    • Introduction
    • Navigating Google Analytics
    • Sessions
    • Users
    • Traffic Source
    • Content
    • Real Time Visitors
    • Bounce Rate%
    • Customization
    • Reports
    • Actionable Insights
    • Making Better Decisions 

Understand Acquisition & Conversion 

    • Traffic Reports
    • Events Tracking
    • Customization Reports
    • Actionable Insights
    • Making Better Decisions
    • Comparision Reports 

Google Search Console 

    • Website Performance
    • Url Inspection
    • Accelerated Mobile Pages
    • Google index
    • Crawl
    • Security issues
    • Search Analytics
    • Links to your Site
    • Internal Links
    • Manual Actions 

Search Optimization Introduction

    • What is voice engine optimization?
    • How do you implement voice search optimization?
    • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

What is e-commerce SEO?

How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

    • What is Local SEO
    • Importance of Local SEO
    • Submission to Google My Business
    • Completing the Profile
    • Local SEO Ranking Signals
    • Local SEO Negative Signals
    • Citations and Local
    • Submissions

Social Media Optimization Course

    • What is Social Media?
    • How social media help Business?
    • Establishing your online identity.
    • Engaging your Audience.
    • How to use Groups, Forums, etc.

Facebook Marketing Course

    • How can Facebook be used to aid my business?
    • Developing a useful Company / fan Page
    • Establishing your online identity.
    • Engaging your Audience, Types of posts, post scheduling
    • How to create & use Groups
    • Importance of Hashtags & how to use them

Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

    • How to use Twitter
    • What are hashtags, Lists
    • Twitter Tools
    • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

    • Your Profile: Building quality connections & getting recommendations from others
    • How to use Groups-drive traffic with news & discussions
    • How to create LinkedIn Company Page & Groups
    • Engaging your Audience.

Youtube Marketing Course (Organic)

    • How to create YouTube channel
    • Youtube Keyword Research
    • Publish a High Retention Video
    • YouTube ranking factors
    • YouTube Video Optimization
    • Promote Your Video
    • Use of playlists

Video SEO 

    • YouTube Keyword Research
    • Publish a High Retention Video
    • YouTube Ranking Factors
    • YouTube Video Optimization

Youtube Monetization

    • YouTube channel monetization policies
    • How Does YouTube Monetization Work?
    • YouTube monetization requirements

Social Media Tools

    • What are the main types of social media tools?
    • Top Social Media Tools You Need to Use
    • Tools used for Social Media Management

Social Media Automation

    • What is Social Media Automation?
    • Social Media Automation/ Management Tool
    • Buffer/ Hootsuite/ Postcron
    • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
    • Add/ Remove Profiles in Tools
    • Post Scheduling in Tools
    • Performance Analysis

Facebook Ads

    • How to create Business Manager Accounts
    • What is Account, Campaign, Ad Sets, Ad Copy
    • How to Create Campaigns on Facebook
    • What is Budget & Bidding
    • Difference Between Reach & Impressions
    • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

    • Text Ads and Guidelines
    • Image Ad Formats and Guidelines
    • Landing Page Optimization.
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions 

Linkedin Ads  

    • How to create Campaign Manager Account
    • What is Account, Campaign Groups, Campaigns
    • Objectives for Campaigns
    • Bidding Strategies
    • Detail Targeting

Youtube Advertising 

    • How to run Video Ads?
    • Types of Video Ads:

Google PPC

    • Ad-Words Account Setup
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation, frequency capping
    • Ad groups and Keywords

Search Ads / Text Ads

    • Text Ads and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions
    • Types of Keywords: Exact, Broad, Phrase
    • Bids & BudgetHo   

Image Ads

    • Targeting Methods: Keywords, Topics, Placement Targeting
    • Image Ad Formats and Guidelines 
    • Target Audience Strategies

Video Ads 

    • How to Video Ads
    • Types of Video Ads
    • Skippable in stream ads
    • Non-skippable in stream ads
    • Bumper Ads
    • How to link Google AdWords Account to YouTube Channel 

Discovery Ads 

    • What are Discovery Ads
    • How to Create Discovery Ads
    • Bidding Strategies
    • How to track conversions 

Bidding Strategies in Google Ads 

    • Different Bidding Strategies in Google AdWords
    • CPC bidding, CPM bidding, CPV bidding
    • How to calculate CTR
    • What are impressions, impression shares 

Performance Planner

Lead create after ranking Result 

    • Why Lead Generation Is Important?
    • Understanding the Landing Page
    • Understanding Thank You Page
    • Landing Page Vs. Website
    • Best Practices to Create Landing Page
    • Best Practices to Create Thank You Page
    • What Is A/B Testing?
    • How to Do A/B Testing?
    • Converting Leads into Sale
    • Understanding Lead Funnel 

Conversion Tracking Tool 

    • Introduction to Conversion Optimization
    • Conversion Planning
    • Landing Page Optimization

Remarking and Conversion 

    • What is conversion
    • Implementing conversion tracking
    • Conversion tracking
    • Remarketing in adwords
    • Benefits of remarketing strategy
    • Building remarketing list & custom targets
    • Creating remarketing campaign

Quora Marketing

    • How to Use Quora for Marketing
    • Quora Marketing Strategy for Your Business

Growth Hacking Topic

    • Growth Hacking Basics
    • Role of Growth Hacker
    • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

    • Understanding Affiliate Marketing
    • Sources to Make money online
    • Applying for an Affiliate
    • Payments & Payouts
    • Blogging

Introduction to Google Adsense 

    • Basics of Google Adsense
    • Adsense code installation
    • Different types of Ads
    • Increasing your profitability through Adsense
    • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

    • Adding GTM to your website
    • Configuring trigger & variables
    • Set up AdWords conversion tracking
    • Set up Google Analytics
    • Set up Google Remarketing
    • Set up LinkedIn Code

Email Marketing

    • Introduction to Email Marketing basic.
    • How does Email Marketing Works.B
    • Building an Email List.
    • Creating Email Content.
    • Optimising Email Campaign.
    • CAN SPAM Act
    • Email Marketing Best Practices

SMS Marketing

           Setting up account for Bulk SMS

Naming the Campaign & SMS

    • SMS Content
    • Character limits
    • SMS Scheduling

Media Buying 

    • Advertising: Principles, Concepts and Management
    • Media Planning

whatsapp Marketing

    • Whatsapp Marketing Strategies
    • Whatsapp Business Features
    • Business Profile Setup
    • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

    • How to work as a freelancer
    • Different websites for getting projects on Digital Marketing 

Online Reputation Management 

    • What Is ORM?
    • Why We Need ORM
    • Examples of ORM
    • Case Study

Resume Building 

    • How to build resume for different job profiles
    • Platforms for resume building
    • Which points you should add in Digital Marketing Resume 

Interview Preparation 

    • Dos and Don’t for Your First Job Interview
    • How to prepare for interview
    • Commonly asked interview question & answers

Client Pitch 

    • How to send quotation to the clients
    • How to decide budget for campaign
    • Quotation formats

Graphic Designing Canva 

    • How to create images using tools like Canva 
    • How to add effects to images

Analysis Of other website  

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