Digital Marketing Course in Ashram Road

Digital Marketing Course in Ashram road

Digital Marketing Course in Ashram Road  , Ahmedabad  – Offline Digital Marketing Course in Ashram Road  / Digital Marketing Classes in Ashram Road  Near me Available Here.

Digital Marketing Course in Ashram Road , Ahmedabad , Syllabus – 2024 – SEO Course in Ashram Road, Digital Marketing Classes in Ashram Road.

Personal Digital Marketing Course in Ashram Road Ahmedabad Overview

Search Engine Optimization Course( SEO ) 

    • What are Search Engines and Basics?
    • HTML Basics.
    • On Page Optimization.
    • Off Page Optimization.
    • Essentials of good website designing & Much More.

Content Marketing Course

    • Content Marketing Overview and Strategy
    • Content Marketing Channels
    • Creating Content
    • Content Strategy & Challenges
    • Image Marketing
    • Video Marketing
    • Measuring Results

Website Structuring 

  • What is Website?- Understanding website
  • How to register Site & Hosting of site?
  • Domain Extensions

Website Creation Using WordPress

  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • Contact Forms, Sliders, Elementor

Blog Writing

  • Blogs Vs Website
  • How to write blogs for website
  • How to select topics for blog writing
  • AI tools for Blog writing

Google Analytics

  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

Understand Acquisition & Conversion 

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports

Google Search Console 

  • Website Performance
  • Url Inspection
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions

Search Optimization Introduction

    • What is voice engine optimization?
    • How do you implement voice search optimization?
    • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

  • What is e-commerce SEO?
  • How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

    • What is Local SEO
    • Importance of Local SEO
    • Submission to Google My Business
    • Completing the Profile
    • Local SEO Ranking Signals
    • Local SEO Negative Signals
    • Citations and Local
    • Submissions

Social Media Optimization Course

    • What is Social Media?
    • How social media help Business?
    • Establishing your online identity.
    • Engaging your Audience.
    • How to use Groups, Forums, etc.

Facebook Marketing Course

    • How can Facebook be used to aid my business?
    • Developing a useful Company / fan Page
    • Establishing your online identity.
    • Engaging your Audience, Types of posts, post scheduling
    • How to create & use Groups
    • Importance of Hashtags & how to use them
Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

    • How to use Twitter
    • What are hashtags, Lists
    • Twitter Tools
    • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

    • Your Profile: Building quality connections & getting recommendations from others
    • How to use Groups-drive traffic with news & discussions
    • How to create LinkedIn Company Page & Groups
    • Engaging your Audience.

Youtube Marketing Course (Organic)

    • How to create YouTube channel
    • Youtube Keyword Research
    • Publish a High Retention Video
    • YouTube ranking factors
    • YouTube Video Optimization
    • Promote Your Video
    • Use of playlists

Video SEO 

    • YouTube Keyword Research
    • Publish a High Retention Video
    • YouTube Ranking Factors
    • YouTube Video Optimization

Youtube Monetization

  • YouTube channel monetization policies
  • How Does YouTube Monetization Work?
  • YouTube monetization requirements

Social Media Tools

  • What are the main types of social media tools?
  • Top Social Media Tools You Need to Use
  • Tools used for Social Media Management

Social Media Automation

    • What is Social Media Automation?
    • Social Media Automation/ Management Tool
    • Buffer/ Hootsuite/ Postcron
    • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
    • Add/ Remove Profiles in Tools
    • Post Scheduling in Tools
    • Performance Analysis

Facebook Ads

    • How to create Business Manager Accounts
    • What is Account, Campaign, Ad Sets, Ad Copy
    • How to Create Campaigns on Facebook
    • What is Budget & Bidding
    • Difference Between Reach & Impressions
    • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions 

Linkedin Ads  

  • How to create Campaign Manager Account
  • What is Account, Campaign Groups, Campaigns
  • Objectives for Campaigns
  • Bidding Strategies
  • Detail Targeting

Youtube Advertising 

  • How to run Video Ads?
  • Types of Video Ads:
  • Skippable in Stream Ads
  • Non Skippable in stream Ads
  • Bumper Ads
  • Bidding Strategies for Video Ads

Google PPC

    • Ad-Words Account Setup
    • Creating Ad-Words Account
    • Ad-Words Dash Board
    • Billing in Ad-Words
    • Creating First Campaign
    • Understanding purpose of Campaign
    • Account Limits in Ad-Words
    • Location and Language Settings
    • Networks and Devices
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation, frequency capping
    • Ad groups and Keywords

Search Ads / Text Ads

  • Text Ads and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC bidding
  • Types of Keywords: Exact, Broad, Phrase
  • Bids & Budget
  • How to create Text ads

Image Ads

  • Targeting Methods: Keywords, Topics, Placement Targeting
  • Image Ad Formats and Guidelines
  • Performance Metrics: CPM, vCPM, Budget
  • Report, Segment Data Analysis, Impression Shares
  • Frequency Capping
  • Automated rules
  • Target Audience Strategies

Video Ads 

  • How to Video Ads
  • Types of Video Ads
  • Skippable in stream ads
  • Non-skippable in stream ads
  • Bumper Ads
  • How to link Google AdWords Account to YouTube Channel

Discovery Ads 

  • What are Discovery Ads
  • How to Create Discovery Ads
  • Bidding Strategies
  • How to track conversions

Bidding Strategies in Google Ads 

  • Different Bidding Strategies in Google AdWords
  • CPC bidding, CPM bidding, CPV bidding
  • How to calculate CTR
  • What are impressions, impression shares

Performance Planner

Lead create after ranking Result 

  • Why Lead Generation Is Important?
  • Understanding the Landing Page
  • Understanding Thank You Page
  • Landing Page Vs. Website
  • Best Practices to Create Landing Page
  • Best Practices to Create Thank You Page
  • What Is A/B Testing?
  • How to Do A/B Testing?
  • Converting Leads into Sale
  • Understanding Lead Funnel

Conversion Tracking Tool 

    • Introduction to Conversion Optimization
    • Conversion Planning
    • Landing Page Optimization

Remarking and Conversion 

    • What is conversion
    • Implementing conversion tracking
    • Conversion tracking
    • Remarketing in adwords
    • Benefits of remarketing strategy
    • Building remarketing list & custom targets
    • Creating remarketing campaign

Quora Marketing

    • How to Use Quora for Marketing
    • Quora Marketing Strategy for Your Business

Growth Hacking Topic

    • Growth Hacking Basics
    • Role of Growth Hacker
    • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

    • Understanding Affiliate Marketing
    • Sources to Make money online
    • Applying for an Affiliate
    • Payments & Payouts
    • Blogging

Introduction to Google Adsense 

    • Basics of Google Adsense
    • Adsense code installation
    • Different types of Ads
    • Increasing your profitability through Adsense
    • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

    • Adding GTM to your website
    • Configuring trigger & variables
    • Set up AdWords conversion tracking
    • Set up Google Analytics
    • Set up Google Remarketing
    • Set up LinkedIn Code

Email Marketing

  • Introduction to Email Marketing basic.
    • How does Email Marketing Works.B
    • Building an Email List.
    • Creating Email Content.
    • Optimising Email Campaign.
    • CAN SPAM Act
    • Email Marketing Best Practices

SMS Marketing

           Setting up account for Bulk SMS

    • Naming the Campaign & SMS
    • SMS Content
    • Character limits
    • SMS Scheduling

Media Buying 

  • Advertising: Principles, Concepts and Management
  • Media Planning

whatsapp Marketing

    • Whatsapp Marketing Strategies
    • Whatsapp Business Features
    • Business Profile Setup
    • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

  • How to work as a freelancer
  • Different websites for getting projects on Digital Marketing

Online Reputation Management 

  • What Is ORM?
  • Why We Need ORM
  • Examples of ORM
  • Case Study

Resume Building 

  • How to build resume for different job profiles
  • Platforms for resume building
  • Which points you should add in Digital Marketing Resume

Interview Preparation 

    • Dos and Don’t for Your First Job Interview
    • How to prepare for interview
    • Commonly asked interview question & answers

Client Pitch 

    • How to send quotation to the clients
    • How to decide budget for campaign
    • Quotation formats

Graphic Designing Canva 

    • How to create images using tools like Canva 
    • How to add effects to images

Analysis Of other website

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For More Information Visit us Our website Other pages : SEO Training in Ahmedabad  or Personal Digital Marketing Course in Ahmedabad /  Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807. 

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