Digital Marketing Course in Surat

Offline Digital Marketing Course in Surat

Offline Digital Marketing Course in Surat , Gujarat – Digital Marketing Classes in Surat , Gujarat Personal Digital Marketing Course in Surat Available Here.

Offline Digital Marketing Course in Surat, Gujarat  – 2024 Overview

Search Engine Optimization Course( SEO ) 

      • What are Search Engines and Basics?
      • HTML Basics.
      • On Page Optimization.
      • Off Page Optimization.
      • Essentials of good website designing & Much More.

    Content Marketing Course

        • Content Marketing Overview and Strategy
        • Content Marketing Channels
        • Creating Content
        • Content Strategy & Challenges
        • Image Marketing
        • Video Marketing
        • Measuring Results

      Website Structuring 

          • What is Website?- Understanding website
          • How to register Site & Hosting of site?
          • Domain Extensions 

        Website Creation Using WordPress

            • Web Page Creation
            • WordPress Themes, Widgets, Plugins
            • Contact Forms, Sliders, Elementor 

          Blog Writing

              • Blogs Vs Website
              • How to write blogs for website
              • How to select topics for blog writing
              • AI tools for Blog writing 

            Google Analytics

                • Introduction
                • Navigating Google Analytics
                • Sessions
                • Users
                • Traffic Source
                • Content
                • Real Time Visitors
                • Bounce Rate%
                • Customization
                • Reports
                • Actionable Insights
                • Making Better Decisions 

              Understand Acquisition & Conversion 

                  • Traffic Reports
                  • Events Tracking
                  • Customization Reports
                  • Actionable Insights
                  • Making Better Decisions
                  • Comparision Reports 

                Google Search Console 

                    • Website Performance
                    • Url Inspection
                    • Accelerated Mobile Pages
                    • Google index
                    • Crawl
                    • Security issues
                    • Search Analytics
                    • Links to your Site
                    • Internal Links
                    • Manual Actions 

                  Search Optimization Introduction

                      • What is voice engine optimization?
                      • How do you implement voice search optimization?
                      • Why you should optimize your website for voice search?

                    E Commerce SEO Course Work

                    Introduction to E commerce SEO

                    What is e-commerce SEO?

                    How Online Stores Can Drive Organic Traffic

                    Google My Business : Local Listings

                        • What is Local SEO
                        • Importance of Local SEO
                        • Submission to Google My Business
                        • Completing the Profile
                        • Local SEO Ranking Signals
                        • Local SEO Negative Signals
                        • Citations and Local
                        • Submissions

                      Social Media Optimization Course

                          • What is Social Media?
                          • How social media help Business?
                          • Establishing your online identity.
                          • Engaging your Audience.
                          • How to use Groups, Forums, etc.

                        Facebook Marketing Course

                            • How can Facebook be used to aid my business?
                            • Developing a useful Company / fan Page
                            • Establishing your online identity.
                            • Engaging your Audience, Types of posts, post scheduling
                            • How to create & use Groups
                            • Importance of Hashtags & how to use them
                          Twitter Organic

                          Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

                              • How to use Twitter
                              • What are hashtags, Lists
                              • Twitter Tools
                              • Popular Twitter Campiagns

                            LinkedIn Marketing Course (Organic )

                                • Your Profile: Building quality connections & getting recommendations from others
                                • How to use Groups-drive traffic with news & discussions
                                • How to create LinkedIn Company Page & Groups
                                • Engaging your Audience.

                              Youtube Marketing Course (Organic)

                                  • How to create YouTube channel
                                  • Youtube Keyword Research
                                  • Publish a High Retention Video
                                  • YouTube ranking factors
                                  • YouTube Video Optimization
                                  • Promote Your Video
                                  • Use of playlists

                                Video SEO 

                                    • YouTube Keyword Research
                                    • Publish a High Retention Video
                                    • YouTube Ranking Factors
                                    • YouTube Video Optimization

                                  Youtube Monetization

                                      • YouTube channel monetization policies
                                      • How Does YouTube Monetization Work?
                                      • YouTube monetization requirements

                                    Social Media Tools

                                        • What are the main types of social media tools?
                                        • Top Social Media Tools You Need to Use
                                        • Tools used for Social Media Management

                                      Social Media Automation

                                          • What is Social Media Automation?
                                          • Social Media Automation/ Management Tool
                                          • Buffer/ Hootsuite/ Postcron
                                          • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
                                          • Add/ Remove Profiles in Tools
                                          • Post Scheduling in Tools
                                          • Performance Analysis

                                        Facebook Ads

                                            • How to create Business Manager Accounts
                                            • What is Account, Campaign, Ad Sets, Ad Copy
                                            • How to Create Campaigns on Facebook
                                            • What is Budget & Bidding
                                            • Difference Between Reach & Impressions
                                            • Facebook Retargeting

                                          Instagram Marketing Courses ( Organic & Paid Ads)

                                              • Text Ads and Guidelines
                                              • Image Ad Formats and Guidelines
                                              • Landing Page Optimization.
                                              • Performance Metrics: CTR, Avg. Position, Search Term
                                              • Report, Segment Data Analysis, Impression Shares
                                              • AdWords Policies, Ad Extensions 

                                            Linkedin Ads  

                                            • How to create Campaign Manager Account
                                            • What is Account, Campaign Groups, Campaigns
                                            • Objectives for Campaigns
                                            • Bidding Strategies
                                            • Detail Targeting

                                            Youtube Advertising 

                                            • How to run Video Ads?
                                            • Types of Video Ads:

                                            Google PPC

                                                • Ad-Words Account Setup
                                                • Bidding and Budget
                                                • Schedule: Start date, end date, ad scheduling
                                                • Ad delivery: Ad rotation, frequency capping
                                                • Ad groups and Keywords

                                              Search Ads / Text Ads

                                                  • Text Ads and Guidelines
                                                  • Landing Page Optimization
                                                  • Performance Metrics: CTR, Avg. Position, Search Term
                                                  • Report, Segment Data Analysis, Impression Shares
                                                  • AdWords Policies, Ad Extensions
                                                  • Types of Keywords: Exact, Broad, Phrase
                                                  • Bids & BudgetHo   

                                                Image Ads

                                                    • Targeting Methods: Keywords, Topics, Placement Targeting
                                                    • Image Ad Formats and Guidelines 
                                                    • Target Audience Strategies

                                                  Video Ads 

                                                      • How to Video Ads
                                                      • Types of Video Ads
                                                      • Skippable in stream ads
                                                      • Non-skippable in stream ads
                                                      • Bumper Ads
                                                      • How to link Google AdWords Account to YouTube Channel 

                                                    Discovery Ads 

                                                        • What are Discovery Ads
                                                        • How to Create Discovery Ads
                                                        • Bidding Strategies
                                                        • How to track conversions 

                                                      Bidding Strategies in Google Ads 

                                                          • Different Bidding Strategies in Google AdWords
                                                          • CPC bidding, CPM bidding, CPV bidding
                                                          • How to calculate CTR
                                                          • What are impressions, impression shares 

                                                        Performance Planner

                                                        Lead create after ranking Result 

                                                            • Why Lead Generation Is Important?
                                                            • Understanding the Landing Page
                                                            • Understanding Thank You Page
                                                            • Landing Page Vs. Website
                                                            • Best Practices to Create Landing Page
                                                            • Best Practices to Create Thank You Page
                                                            • What Is A/B Testing?
                                                            • How to Do A/B Testing?
                                                            • Converting Leads into Sale
                                                            • Understanding Lead Funnel 

                                                          Conversion Tracking Tool 

                                                              • Introduction to Conversion Optimization
                                                              • Conversion Planning
                                                              • Landing Page Optimization

                                                            Remarking and Conversion 

                                                                • What is conversion
                                                                • Implementing conversion tracking
                                                                • Conversion tracking
                                                                • Remarketing in adwords
                                                                • Benefits of remarketing strategy
                                                                • Building remarketing list & custom targets
                                                                • Creating remarketing campaign

                                                              Quora Marketing

                                                                  • How to Use Quora for Marketing
                                                                  • Quora Marketing Strategy for Your Business

                                                                Growth Hacking Topic

                                                                    • Growth Hacking Basics
                                                                    • Role of Growth Hacker
                                                                    • Growth Hacking Case Studies

                                                                  Introduction to Affiliate Marketing Course

                                                                      • Understanding Affiliate Marketing
                                                                      • Sources to Make money online
                                                                      • Applying for an Affiliate
                                                                      • Payments & Payouts
                                                                      • Blogging

                                                                    Introduction to Google Adsense 

                                                                        • Basics of Google Adsense
                                                                        • Adsense code installation
                                                                        • Different types of Ads
                                                                        • Increasing your profitability through Adsense
                                                                        • Effective tips in placing video, image and text ads into your website correctly

                                                                      Google Tag Manager

                                                                          • Adding GTM to your website
                                                                          • Configuring trigger & variables
                                                                          • Set up AdWords conversion tracking
                                                                          • Set up Google Analytics
                                                                          • Set up Google Remarketing
                                                                          • Set up LinkedIn Code

                                                                        Email Marketing

                                                                        • Introduction to Email Marketing basic.
                                                                          • How does Email Marketing Works.B
                                                                          • Building an Email List.
                                                                          • Creating Email Content.
                                                                          • Optimising Email Campaign.
                                                                          • CAN SPAM Act
                                                                          • Email Marketing Best Practices

                                                                        SMS Marketing

                                                                                   Setting up account for Bulk SMS

                                                                        Naming the Campaign & SMS

                                                                        • SMS Content
                                                                        • Character limits
                                                                        • SMS Scheduling

                                                                        Media Buying 

                                                                            • Advertising: Principles, Concepts and Management
                                                                            • Media Planning

                                                                          whatsapp Marketing

                                                                              • Whatsapp Marketing Strategies
                                                                              • Whatsapp Business Features
                                                                              • Business Profile Setup
                                                                              • Auto Replies

                                                                            Influencer Marketing Course

                                                                            Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

                                                                            Freelancing Projects 

                                                                                • How to work as a freelancer
                                                                                • Different websites for getting projects on Digital Marketing 

                                                                              Online Reputation Management 

                                                                                  • What Is ORM?
                                                                                  • Why We Need ORM
                                                                                  • Examples of ORM
                                                                                  • Case Study

                                                                                Resume Building 

                                                                                    • How to build resume for different job profiles
                                                                                    • Platforms for resume building
                                                                                    • Which points you should add in Digital Marketing Resume 

                                                                                  Interview Preparation 

                                                                                      • Dos and Don’t for Your First Job Interview
                                                                                      • How to prepare for interview
                                                                                      • Commonly asked interview question & answers

                                                                                    Client Pitch 

                                                                                        • How to send quotation to the clients
                                                                                        • How to decide budget for campaign
                                                                                        • Quotation formats

                                                                                      Graphic Designing Canva 

                                                                                      • How to create images using tools like Canva
                                                                                        • How to add effects to images

                                                                                      Analysis Of other website  

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