Digital Marketing Course in Shantigram , Ahmedabad ( Offline Digital Marketing Course in Shantigram – SEO Course in Shantigram or SEO Training in Shantigram
Digital Marketing Course in Shantigram , Ahmedabad Syllabus – 2024
1. Digital Marketing Course in Ahmedabad – 2024 ( Digital Marketing Courses in Ahmedabad Fees 9000 Only ) Overview
2. Search Engine Optimization (SEO)
· What are Search Engines and Basics?
· HTML Basics.
· On Page Optimization.
· Off Page Optimization.
· Essentials of good website designing & Much More.
3. Content Marketing
· Content Marketing Overview and Strategy
· Content Marketing Channels
· Creating Content
· Content Strategy & Challenges
· Image Marketing
· Video Marketing
· Measuring Results
4. Website Structuring
· What is Website?- Understanding website
· How to register Site & Hosting of site?
· Domain Extensions
5. Website Creation Using WordPress
· Web Page Creation
· WordPress Themes, Widgets, Plugins
· Contact Forms, Sliders, Elementor
6. Blog Writing
· Blogs Vs Website
· How to write blogs for website
· How to select topics for blog writing
· AI tools for Blog writing
7. Google Analytics
· Introduction
· Navigating Google Analytics
· Sessions
· Users
· Traffic Source
· Content
· Real Time Visitors
· Bounce Rate%
· Customization
· Reports
· Actionable Insights
· Making Better Decisions
8. Understand Acquisition & Conversion
· Traffic Reports
· Events Tracking
· Customization Reports
· Actionable Insights
· Making Better Decisions
· Comparision Reports
9. Google Search Console
· Website Performance
· Url Inspection
· Accelerated Mobile Pages
· Google index
· Crawl
· Security issues
· Search Analytics
· Links to your Site
· Internal Links
· Manual Actions
10. Voice Search Optimization
· What is voice engine optimization?
· How do you implement voice search optimization?
· Why you should optimize your website for voice search?
11. E Commerce SEO
· Introduction to E commerce SEO
· What is e-commerce SEO?
· How Online Stores Can Drive Organic Traffic
12. Google My Business: Local Listings
What is Local SEO
· Importance of Local SEO
· Submission to Google My Business
· Completing the Profile
· Local SEO Ranking Signals
· Local SEO Negative Signals
· Citations and Local
· Submissions
13. Social Media Optimization
· What is Social Media?
· How social media help Business?
· Establishing your online identity.
· Engaging your Audience.
· How to use Groups, Forums, etc.
14. Facebook Organic
· How can Facebook be used to aid my business?
· Developing a useful Company / fan Page
· Establishing your online identity.
· Engaging your Audience, Types of posts, post scheduling
· How to create & use Groups
· Importance of Hashtags & how to use them
15. Twitter Organic
· Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.
· How to use Twitter
· What are hashtags, Lists
· Twitter Tools
· Popular Twitter Campiagns
16. LinkedIn Organic
· Your Profile: Building quality connections & getting recommendations from others
· How to use Groups-drive traffic with news & discussions
· How to create LinkedIn Company Page & Groups
· Engaging your Audience.
17. YouTube Organic
· How to create YouTube channel
· Youtube Keyword Research
· Publish a High Retention Video
· YouTube ranking factors
· YouTube Video Optimization
· Promote Your Video
· Use of playlists
18. Video SEO
· YouTube Keyword Research
· Publish a High Retention Video
· youTube Ranking Factors
· YouTube Video Optimization
19. YouTube Monetization
· YouTube channel monetization policies
· How Does YouTube Monetization Work?
· YouTube monetization requirements
20. Social Media Tools
· What are the main types of social media tools?
· Top Social Media Tools You Need to Use
· Tools used for Social Media Management
21. Social Media Automation
· What is Social Media Automation?
· Social Media Automation/ Management Tool
· Buffer/ Hootsuite/ Postcron
· Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
· Add/ Remove Profiles in Tools
· Post Scheduling in Tools
· Performance Analysis
22. Facebook Ads
· How to create Business Manager Accounts
· What is Account, Campaign, Ad Sets, Ad Copy
· How to Create Campaigns on Facebook
· What is Budget & Bidding
· Difference Between Reach & Impressions
· Facebook Retargeting
23. Instagram Ads
· Text Ads and Guidelines
· Image Ad Formats and Guidelines
· Landing Page Optimization
· Performance Metrics: CTR, Avg. Position, Search Term
· Report, Segment Data Analysis, Impression Shares
· AdWords Policies, Ad Extensions
24. LinkedIn Ads
· How to create Campaign Manager Account
· What is Account, Campaign Groups, Campaigns
· Objectives for Campaigns
· Bidding Strategies
· Detail Targeting
25. YouTube Advertising
· How to run Video Ads?
· Types of Video Ads:
· Skippable in Stream Ads
· Non Skippable in stream Ads
· Bumper Ads
· Bidding Strategies for Video Ads
26. Google PPC
· Ad-Words Account Setup
· Creating Ad-Words Account
· Ad-Words Dash Board
· Billing in Ad-Words
· Creating First Campaign
· Understanding purpose of Campaign
· Account Limits in Ad-Words
· Location and Language Settings
· Networks and Devices
· Bidding and Budget
· Schedule: Start date, end date, ad scheduling
· Ad delivery: Ad rotation, frequency capping
· Ad groups and Keywords
27. Search Ads/ Text Ads
· Text Ads and Guidelines
· Landing Page Optimization
· Performance Metrics: CTR, Avg. Position, Search Term
· Report, Segment Data Analysis, Impression Shares
· AdWords Policies, Ad Extensions
· CPC bidding
· Types of Keywords: Exact, Broad, Phrase
· Bids & Budget
· How to create Text ads
28. Image Ads
· Image Ad Formats and Guidelines
· Targeting Methods: Keywords, Topics, Pacement Targeting
· Performance Metrics: CPM, vCPM, Budget
· Report, Segment Data Analysis, Impression Shares
· Frequency Capping
· Automated rules
· Target Audience Strategies
29. Video Ads
· How to Video Ads
· Types of Video Ads
· Skippable in stream ads
· Non-skippable in stream ads
· Bumper Ads
· How to link Google AdWords Account to YouTube Channel
30. Discovery Ads
· What are Discovery Ads
· How to Create Discovery Ads
· Bidding Strategies
· How to track conversions
31. Bidding Strategies in Google Ads
· Different Bidding Strategies in Google AdWords
· CPC bidding, CPM bidding, CPV bidding
· How to calculate CTR
· What are impressions, impression shares
32. Performance Planner
33. Lead Generation for Business
· Why Lead Generation Is Important?
· Understanding the Landing Page
· Understanding Thank You Page
· Landing Page Vs. Website
· Best Practices to Create Landing Page
· Best Practices to Create Thank You Page
· What Is A/B Testing?
· How to Do A/B Testing?
· Converting Leads into Sale
· Understanding Lead Funnel
34. Conversion Tracking Tool
· Introduction to Conversion Optimization
· Conversion Planning
· Landing Page Optimization
35. Remarketing and Conversion
· What is conversion
· Implementing conversion tracking
· Conversion tracking
· Remarketing in adwords
· Benefits of remarketing strategy
· Building remarketing list & custom targets
· Creating remarketing campaign
36. Quora Marketing
· How to Use Quora for Marketing
· Quora Marketing Strategy for Your Business
37. Growth Hacking Topic
· Growth Hacking Basics
· Role of Growth Hacker
· Growth Hacking Case Studies
38. Introduction to Affiliate Marketing
· Understanding Affiliate Marketing
· Sources to Make money online
· Applying for an Affiliate
· Payments & Payouts
· Blogging
39. Introduction to Google AdSense
· Basics of Google Adsense
· Adsense code installation
· Different types of Ads
· Increasing your profitability through Adsense
· Effective tips in placing video, image and text ads into your website correctly
40. Google Tag Manager
· Adding GTM to your website
· Configuring trigger & variables
· Set up AdWords conversion tracking
· Set up Google Analytics
· Set up Google Remarketing
· Set up LinkedIn Code
41. Email Marketing
· Introduction to Email Marketing basic.
· How does Email Marketing Works.
· Building an Email List.
· Creating Email Content.
· Optimising Email Campaign.
· CAN SPAM Act
· Email Marketing Best Practices
42. SMS Marketing
· Setting up account for Bulk SMS
· Naming the Campaign & SMS
· SMS Content
· Character limits
· SMS Scheduling
43.Media Buying
· Advertising: Principles, Concepts and Management
· Media Planning
44. What’s App Marketing
· Whatsapp Marketing Strategies
· Whatsapp Business Features
· Business Profile Setup
· Auto Replies
45. Influencer Marketing
Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.
46. Freelancing Projects
· How to work as a freelancer
· Different websites for getting projects on Digital Marketing
47. Online Reputation Management
· What Is ORM?
· Why We Need ORM
· Examples of ORM
· Case Study
48. Resume Building
· How to build resume for different job profiles
· Platforms for resume building
· Which points you should add in Digital Marketing Resume
49. Interview Preparation
· Dos and Don’t for Your First Job Interview
· How to prepare for interview
· Commonly asked interview question & answers
50. Client Pitch
· How to send quotation to the clients
· How to decide budget for campaign
· Quotation formats
51. Graphic Designing: Canva
· How to create images using tools like Canva
· How to add effects to images
51. Analysis of Other Website
For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.
