Digital Marketing Course in Shantigram

Digital Marketing Course in Shantigram

Digital Marketing Course in Shantigram , Ahmedabad ( Offline Digital Marketing Course in Shantigram – SEO Course in Shantigram or SEO Training in Shantigram

Digital Marketing Course in Shantigram , Ahmedabad Syllabus – 2024

1. Digital Marketing Course in Ahmedabad  – 2024 ( Digital Marketing Courses in Ahmedabad Fees 9000 Only )  Overview

2. Search Engine Optimization (SEO)

·  What are Search Engines and Basics?

·  HTML Basics.

·  On Page Optimization.

·  Off Page Optimization.

·  Essentials of good website designing & Much More.

3. Content Marketing

· Content Marketing Overview and Strategy

· Content Marketing Channels

· Creating Content

· Content Strategy & Challenges

· Image Marketing

· Video Marketing

· Measuring Results

4. Website Structuring

· What is Website?- Understanding website

· How to register Site & Hosting of site?

· Domain Extensions

5. Website Creation Using WordPress

·  Web Page Creation

· WordPress Themes, Widgets, Plugins

· Contact Forms, Sliders, Elementor

6. Blog Writing

· Blogs Vs Website

· How to write blogs for website

· How to select topics for blog writing

· AI tools for Blog writing

7. Google Analytics

· Introduction

· Navigating Google Analytics

· Sessions

· Users

· Traffic Source

· Content

· Real Time Visitors

· Bounce Rate%

· Customization

· Reports

· Actionable Insights

· Making Better Decisions

 8. Understand Acquisition & Conversion

· Traffic Reports

· Events Tracking

· Customization Reports

· Actionable Insights

· Making Better Decisions

· Comparision Reports

9. Google Search Console

· Website Performance

· Url Inspection

· Accelerated Mobile Pages

· Google index

· Crawl

· Security issues

· Search Analytics

· Links to your Site

· Internal Links

· Manual Actions

10. Voice Search Optimization

· What is voice engine optimization?

· How do you implement voice search optimization?

· Why you should optimize your website for voice search?

11. E Commerce SEO

· Introduction to E commerce SEO

· What is e-commerce SEO?

· How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

What is Local SEO

· Importance of Local SEO

·  Submission to Google My Business

·  Completing the Profile

·  Local SEO Ranking Signals

·  Local SEO Negative Signals

·  Citations and Local

·  Submissions

13. Social Media Optimization

· What is Social Media?

· How social media help Business?

· Establishing your online identity.

· Engaging your Audience.

· How to use Groups, Forums, etc.

14. Facebook Organic

· How can Facebook be used to aid my business?

· Developing a useful Company / fan Page

· Establishing your online identity.

· Engaging your Audience, Types of posts, post scheduling

· How to create & use Groups

· Importance of Hashtags & how to use them

15. Twitter Organic

· Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies. 

· How to use Twitter

· What are hashtags, Lists

· Twitter Tools

· Popular Twitter Campiagns

16. LinkedIn Organic

·  Your Profile: Building quality connections & getting recommendations from others

· How to use Groups-drive traffic with news & discussions

· How to create LinkedIn Company Page & Groups

· Engaging your Audience.

17. YouTube Organic

· How to create YouTube channel

· Youtube Keyword Research

· Publish a High Retention Video

· YouTube ranking factors

·  YouTube Video Optimization

· Promote Your Video

· Use of playlists

18. Video SEO

· YouTube Keyword Research

· Publish a High Retention Video

· youTube Ranking Factors

·   YouTube Video Optimization

19. YouTube Monetization

·  YouTube channel monetization policies

·  How Does YouTube Monetization Work?

·  YouTube monetization requirements

20. Social Media Tools

·  What are the main types of social media tools?

·  Top Social Media Tools You Need to Use

·  Tools used for Social Media Management

21. Social Media Automation

·  What is Social Media Automation?

·  Social Media Automation/ Management Tool

·  Buffer/ Hootsuite/ Postcron

· Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.

·  Add/ Remove Profiles in Tools

·  Post Scheduling in Tools

·  Performance Analysis

22. Facebook Ads

· How to create Business Manager Accounts

· What is Account, Campaign, Ad Sets, Ad Copy

· How to Create Campaigns on Facebook

· What is Budget & Bidding

· Difference Between Reach & Impressions

· Facebook Retargeting

23. Instagram Ads

· Text Ads and Guidelines

· Image Ad Formats and Guidelines

· Landing Page Optimization

· Performance Metrics: CTR, Avg. Position, Search Term

· Report, Segment Data Analysis, Impression Shares

· AdWords Policies, Ad Extensions

24. LinkedIn Ads

· How to create Campaign Manager Account

· What is Account, Campaign Groups, Campaigns

·  Objectives for Campaigns

·  Bidding Strategies

·  Detail Targeting

25. YouTube Advertising

· How to run Video Ads?

·  Types of Video Ads:

· Skippable in Stream Ads

· Non Skippable in stream Ads

· Bumper Ads

· Bidding Strategies for Video Ads

 26. Google PPC

·  Ad-Words Account Setup

·  Creating Ad-Words Account

·  Ad-Words Dash Board

·  Billing in Ad-Words

·  Creating First Campaign

·  Understanding purpose of Campaign

·  Account Limits in Ad-Words

·  Location and Language Settings

·  Networks and Devices

·  Bidding and Budget

·  Schedule: Start date, end date, ad scheduling

·  Ad delivery: Ad rotation, frequency capping

·  Ad groups and Keywords

27. Search Ads/ Text Ads

· Text Ads and Guidelines

· Landing Page Optimization

· Performance Metrics: CTR, Avg. Position, Search Term

· Report, Segment Data Analysis, Impression Shares

· AdWords Policies, Ad Extensions

·  CPC bidding

·  Types of Keywords: Exact, Broad, Phrase

· Bids & Budget

· How to create Text ads

28. Image Ads

·  Image Ad Formats and Guidelines

· Targeting Methods: Keywords, Topics, Pacement Targeting

· Performance Metrics: CPM, vCPM, Budget

· Report, Segment Data Analysis, Impression Shares

·   Frequency Capping

·   Automated rules

·   Target Audience Strategies

29. Video Ads

·  How to Video Ads

·  Types of Video Ads

·  Skippable in stream ads

·  Non-skippable in stream ads

·  Bumper Ads

·  How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

· What are Discovery Ads

· How to Create Discovery Ads

· Bidding Strategies

· How to track conversions

31. Bidding Strategies in Google Ads

· Different Bidding Strategies in Google AdWords

·  CPC bidding, CPM bidding, CPV bidding

· How to calculate CTR

· What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

·   Why Lead Generation Is Important?

·    Understanding the Landing Page

·    Understanding Thank You Page

·    Landing Page Vs. Website

·    Best Practices to Create Landing Page

·    Best Practices to Create Thank You Page

·    What Is A/B Testing?

·    How to Do A/B Testing?

·    Converting Leads into Sale

·    Understanding Lead Funnel

34. Conversion Tracking Tool

·   Introduction to Conversion Optimization

·   Conversion Planning

·   Landing Page Optimization

35. Remarketing and Conversion

·     What is conversion

·     Implementing conversion tracking

·     Conversion tracking

·     Remarketing in adwords

·     Benefits of remarketing strategy

·     Building remarketing list & custom targets

·     Creating remarketing campaign

36. Quora Marketing

·    How to Use Quora for Marketing

·    Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

·   Growth Hacking Basics

·   Role of Growth Hacker

·   Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

·  Understanding Affiliate Marketing

·  Sources to Make money online

·  Applying for an Affiliate

·  Payments & Payouts

·  Blogging

39. Introduction to Google AdSense

· Basics of Google Adsense

· Adsense code installation

· Different types of Ads

· Increasing your profitability through Adsense

· Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

· Adding GTM to your website

· Configuring trigger & variables

· Set up AdWords conversion tracking

· Set up Google Analytics

· Set up Google Remarketing

·  Set up LinkedIn Code

41. Email Marketing

·  Introduction to Email Marketing basic.

· How does Email Marketing Works.

· Building an Email List.

· Creating Email Content.

· Optimising Email Campaign.

· CAN SPAM Act

· Email Marketing Best Practices

42. SMS Marketing

·  Setting up account for Bulk SMS

·   Naming the Campaign & SMS

·  SMS Content

·  Character limits

·  SMS Scheduling

43.Media Buying

·     Advertising: Principles, Concepts and Management

·      Media Planning

44. What’s App Marketing

·    Whatsapp Marketing Strategies

·    Whatsapp Business Features

·    Business Profile Setup

·    Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies. 

46. Freelancing Projects

·   How to work as a freelancer

·   Different websites for getting projects on Digital Marketing

47. Online Reputation Management

·   What Is ORM?

·   Why We Need ORM

·   Examples of ORM

·   Case Study

48. Resume Building

·  How to build resume for different job profiles

·  Platforms for resume building

· Which points you should add in Digital Marketing Resume

49. Interview Preparation

·  Dos and Don’t for Your First Job Interview

· How to prepare for interview

· Commonly asked interview question & answers

50. Client Pitch

· How to send quotation to the clients

· How to decide budget for campaign

· Quotation formats

51. Graphic Designing: Canva

· How to create images using tools like Canva

· How to add effects to images

51. Analysis of Other Website

For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.  

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