Digital Marketing Cours in Bhiwadi

Digital Marketing Cours in Bhiwadi

Digital Marketing Course in Bhiwadi, Rajasthan, Gujarat – Offline Digital Marketing Course in Bhiwadi, Rajasthan / Digital Marketing Classes in Bhiwadi , Rajasthan Available Here.

Digital Marketing Course Syllabus – 2024


Digital Marketing Course in Bhiwadi  Overview


Search Engine Optimization Course( SEO ) 


        • What are Search Engines and Basics?

        • HTML Basics.

        • On Page Optimization.

        • Off Page Optimization.

        • Essentials of good website designing & Much More.


Content Marketing Course


        • Content Marketing Overview and Strategy

        • Content Marketing Channels

        • Creating Content

        • Content Strategy & Challenges

        • Image Marketing

        • Video Marketing

        • Measuring Results


Website Structuring 


    • What is Website?- Understanding website

    • How to register Site & Hosting of site?

    • Domain Extensions


Website Creation Using WordPress


    • Web Page Creation

    • WordPress Themes, Widgets, Plugins

    • Contact Forms, Sliders, Elementor


Blog Writing


    • Blogs Vs Website

    • How to write blogs for website

    • How to select topics for blog writing

    • AI tools for Blog writing


Google Analytics


    • Introduction

    • Navigating Google Analytics

    • Sessions

    • Users

    • Traffic Source

    • Content

    • Real Time Visitors

    • Bounce Rate%

    • Customization

    • Reports

    • Actionable Insights

    • Making Better Decisions


Understand Acquisition & Conversion 


    • Traffic Reports

    • Events Tracking

    • Customization Reports

    • Actionable Insights

    • Making Better Decisions

    • Comparision Reports


Google Search Console 


    • Website Performance

    • Url Inspection

    • Accelerated Mobile Pages

    • Google index

    • Crawl

    • Security issues

    • Search Analytics

    • Links to your Site

    • Internal Links

    • Manual Actions


Search Optimization Introduction


        • What is voice engine optimization?

        • How do you implement voice search optimization?

        • Why you should optimize your website for voice search?


E Commerce SEO Course Work


Introduction to E commerce SEO


    • What is e-commerce SEO?

    • How Online Stores Can Drive Organic Traffic


Google My Business : Local Listings


        • What is Local SEO

        • Importance of Local SEO

        • Submission to Google My Business

        • Completing the Profile

        • Local SEO Ranking Signals

        • Local SEO Negative Signals

        • Citations and Local

        • Submissions


Social Media Optimization Course


        • What is Social Media?

        • How social media help Business?

        • Establishing your online identity.

        • Engaging your Audience.

        • How to use Groups, Forums, etc.


Facebook Marketing Course


        • How can Facebook be used to aid my business?

        • Developing a useful Company / fan Page

        • Establishing your online identity.

        • Engaging your Audience, Types of posts, post scheduling

        • How to create & use Groups

        • Importance of Hashtags & how to use them


Twitter Organic


Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.


        • How to use Twitter

        • What are hashtags, Lists

        • Twitter Tools

        • Popular Twitter Campiagns


LinkedIn Marketing Course (Organic )


        • Your Profile: Building quality connections & getting recommendations from others

        • How to use Groups-drive traffic with news & discussions

        • How to create LinkedIn Company Page & Groups

        • Engaging your Audience.


Youtube Marketing Course (Organic)


        • How to create YouTube channel

        • Youtube Keyword Research

        • Publish a High Retention Video

        • YouTube ranking factors

        • YouTube Video Optimization

        • Promote Your Video

        • Use of playlists


Video SEO 


        • YouTube Keyword Research

        • Publish a High Retention Video

        • YouTube Ranking Factors

        • YouTube Video Optimization


Youtube Monetization


    • YouTube channel monetization policies

    • How Does YouTube Monetization Work?

    • YouTube monetization requirements


Social Media Tools


    • What are the main types of social media tools?

    • Top Social Media Tools You Need to Use

    • Tools used for Social Media Management


Social Media Automation


        • What is Social Media Automation?

        • Social Media Automation/ Management Tool

        • Buffer/ Hootsuite/ Postcron

        • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.

        • Add/ Remove Profiles in Tools

        • Post Scheduling in Tools

        • Performance Analysis


Facebook Ads


        • How to create Business Manager Accounts

        • What is Account, Campaign, Ad Sets, Ad Copy

        • How to Create Campaigns on Facebook

        • What is Budget & Bidding

        • Difference Between Reach & Impressions

        • Facebook Retargeting


Instagram Marketing Courses ( Organic & Paid Ads)


    • Text Ads and Guidelines

    • Image Ad Formats and Guidelines

    • Landing Page Optimization

    • Performance Metrics: CTR, Avg. Position, Search Term

    • Report, Segment Data Analysis, Impression Shares

    • AdWords Policies, Ad Extensions 


Linkedin Ads  


    • How to create Campaign Manager Account

    • What is Account, Campaign Groups, Campaigns

    • Objectives for Campaigns

    • Bidding Strategies

    • Detail Targeting


Youtube Advertising 


    • How to run Video Ads?

    • Types of Video Ads:

    • Skippable in Stream Ads

    • Non Skippable in stream Ads

    • Bumper Ads

    • Bidding Strategies for Video Ads


Google PPC


        • Ad-Words Account Setup

        • Creating Ad-Words Account

        • Ad-Words Dash Board

        • Billing in Ad-Words

        • Creating First Campaign

        • Understanding purpose of Campaign

        • Account Limits in Ad-Words

        • Location and Language Settings

        • Networks and Devices

        • Bidding and Budget

        • Schedule: Start date, end date, ad scheduling

        • Ad delivery: Ad rotation, frequency capping

        • Ad groups and Keywords


Search Ads / Text Ads


    • Text Ads and Guidelines

    • Landing Page Optimization

    • Performance Metrics: CTR, Avg. Position, Search Term

    • Report, Segment Data Analysis, Impression Shares

    • AdWords Policies, Ad Extensions

    • CPC bidding

    • Types of Keywords: Exact, Broad, Phrase

    • Bids & Budget

    • How to create Text ads


Image Ads


    • Targeting Methods: Keywords, Topics, Placement Targeting

    • Image Ad Formats and Guidelines

    • Performance Metrics: CPM, vCPM, Budget

    • Report, Segment Data Analysis, Impression Shares

    • Frequency Capping

    • Automated rules

    • Target Audience Strategies


Video Ads 


    • How to Video Ads

    • Types of Video Ads

    • Skippable in stream ads

    • Non-skippable in stream ads

    • Bumper Ads

    • How to link Google AdWords Account to YouTube Channel


Discovery Ads 


    • What are Discovery Ads

    • How to Create Discovery Ads

    • Bidding Strategies

    • How to track conversions


Bidding Strategies in Google Ads 


    • Different Bidding Strategies in Google AdWords

    • CPC bidding, CPM bidding, CPV bidding

    • How to calculate CTR

    • What are impressions, impression shares


Performance Planner


Lead create after ranking Result 


    • Why Lead Generation Is Important?

    • Understanding the Landing Page

    • Understanding Thank You Page

    • Landing Page Vs. Website

    • Best Practices to Create Landing Page

    • Best Practices to Create Thank You Page

    • What Is A/B Testing?

    • How to Do A/B Testing?

    • Converting Leads into Sale

    • Understanding Lead Funnel


Conversion Tracking Tool 


        • Introduction to Conversion Optimization

        • Conversion Planning

        • Landing Page Optimization


Remarking and Conversion 


        • What is conversion

        • Implementing conversion tracking

        • Conversion tracking

        • Remarketing in adwords

        • Benefits of remarketing strategy

        • Building remarketing list & custom targets

        • Creating remarketing campaign


Quora Marketing


        • How to Use Quora for Marketing

        • Quora Marketing Strategy for Your Business


Growth Hacking Topic


        • Growth Hacking Basics

        • Role of Growth Hacker

        • Growth Hacking Case Studies


Introduction to Affiliate Marketing Course


        • Understanding Affiliate Marketing

        • Sources to Make money online

        • Applying for an Affiliate

        • Payments & Payouts

        • Blogging


Introduction to Google Adsense 


        • Basics of Google Adsense

        • Adsense code installation

        • Different types of Ads

        • Increasing your profitability through Adsense

        • Effective tips in placing video, image and text ads into your website correctly


Google Tag Manager


        • Adding GTM to your website

        • Configuring trigger & variables

        • Set up AdWords conversion tracking

        • Set up Google Analytics

        • Set up Google Remarketing

        • Set up LinkedIn Code


Email Marketing


    • Introduction to Email Marketing basic.
        • How does Email Marketing Works.B

        • Building an Email List.

        • Creating Email Content.

        • Optimising Email Campaign.

        • CAN SPAM Act

        • Email Marketing Best Practices


SMS Marketing


           Setting up account for Bulk SMS


        • Naming the Campaign & SMS

        • SMS Content

        • Character limits

        • SMS Scheduling


Media Buying 


    • Advertising: Principles, Concepts and Management

    • Media Planning


whatsapp Marketing


        • Whatsapp Marketing Strategies

        • Whatsapp Business Features

        • Business Profile Setup

        • Auto Replies


Influencer Marketing Course


Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.


Freelancing Projects 


    • How to work as a freelancer

    • Different websites for getting projects on Digital Marketing


Online Reputation Management 


    • What Is ORM?

    • Why We Need ORM

    • Examples of ORM

    • Case Study


Resume Building 


    • How to build resume for different job profiles

    • Platforms for resume building

    • Which points you should add in Digital Marketing Resume


Interview Preparation 


        • Dos and Don’t for Your First Job Interview

        • How to prepare for interview

        • Commonly asked interview question & answers


Client Pitch 


        • How to send quotation to the clients

        • How to decide budget for campaign

        • Quotation formats


Graphic Designing Canva 


        • How to create images using tools like Canva 

        • How to add effects to images


Analysis Of other website

Related Links 


For More Information visit us our website : SEO Training Ahmedabad = Digital Marketing Course in Ahmedabad – Personal Digital Marketing Course – Online Digital Marketing Course .


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