Digital-Marketing-Course-in-Bilimora

Digital Marketing Course in Bilimora

1. Digital Marketing Course in Bilimora  – 2024 ( Digital Marketing Courses in Bilimora  Fees 7000 Only ) Overview

2. Search Engine Optimization (SEO)

· What are Search Engines and Basics?

· HTML Basics.

· On Page Optimization.

· Off Page Optimization.

· Essentials of good website designing & Much More.

3. Content Marketing

· Content Marketing Overview and Strategy

· Content Marketing Channels

· Creating Content

· Content Strategy & Challenges

· Image Marketing

· Video Marketing

· Measuring Results

4. Website Structuring

· What is Website?- Understanding website

· How to register Site & Hosting of site?

· Domain Extensions

5. Website Creation Using WordPress

· Web Page Creation

· WordPress Themes, Widgets, Plugins

· Contact Forms, Sliders, Elementor

6. Blog Writing

· Blogs Vs Website

· How to write blogs for website

· How to select topics for blog writing

· AI tools for Blog writing

7. Google Analytics

· Introduction

· Navigating Google Analytics

· Sessions

· Users

· Traffic Source

· Content

· Real Time Visitors

· Bounce Rate%

· Customization

· Reports

· Actionable Insights

· Making Better Decisions

8. Understand Acquisition & Conversion

· Traffic Reports

· Events Tracking

· Customization Reports

· Actionable Insights

· Making Better Decisions

· Comparision Reports

9. Google Search Console

· Website Performance

· Url Inspection

· Accelerated Mobile Pages

· Google index

· Crawl

· Security issues

· Search Analytics

· Links to your Site

· Internal Links

· Manual Actions

10. Voice Search Optimization

· What is voice engine optimization?

· How do you implement voice search optimization?

· Why you should optimize your website for voice search?

11. E Commerce SEO

· Introduction to E commerce SEO

· What is e-commerce SEO?

· How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

What is Local SEO

· Importance of Local SEO

· Submission to Google My Business

· Completing the Profile

· Local SEO Ranking Signals

· Local SEO Negative Signals

· Citations and Local

· Submissions

13. Social Media Optimization

· What is Social Media?

· How social media help Business?

· Establishing your online identity.

· Engaging your Audience.

· How to use Groups, Forums, etc.

14. Facebook Organic

· How can Facebook be used to aid my business?

· Developing a useful Company / fan Page

· Establishing your online identity.

· Engaging your Audience, Types of posts, post scheduling

· How to create & use Groups

· Importance of Hashtags & how to use them

15. Twitter Organic

· Basic concepts – from setting-up optimally, creating a Twitter business 

· How to use Twitter

· What are hashtags, Lists

· Twitter Tools

· Popular Twitter Campiagns

16. LinkedIn Organic

· Your Profile: Building quality connections & getting recommendations from others

· How to use Groups-drive traffic with news & discussions

· How to create LinkedIn Company Page & Groups

· Engaging your Audience.

17. YouTube Organic

· How to create YouTube channel

· Youtube Keyword Research

· Publish a High Retention Video

· YouTube ranking factors

· YouTube Video Optimization

· Promote Your Video

· Use of playlists

18. Video SEO

· YouTube Keyword Research

· Publish a High Retention Video

· youTube Ranking Factors

· YouTube Video Optimization

19. YouTube Monetization

· YouTube channel monetization policies

· How Does YouTube Monetization Work?

· YouTube monetization requirements

20. Social Media Tools

· What are the main types of social media tools?

· Top Social Media Tools You Need to Use

· Tools used for Social Media Management

21. Social Media Automation

· What is Social Media Automation?

· Social Media Automation/ Management Tool

· Buffer/ Hootsuite/ Postcron

· Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.

· Add/ Remove Profiles in Tools

· Post Scheduling in Tools

· Performance Analysis

22. Facebook Ads

· How to create Business Manager Accounts

· What is Account, Campaign, Ad Sets, Ad Copy

· How to Create Campaigns on Facebook

· What is Budget & Bidding

· Difference Between Reach & Impressions

· Facebook Retargeting

23. Instagram Ads

· Text Ads and Guidelines

· Image Ad Formats and Guidelines

· Landing Page Optimization

· Performance Metrics: CTR, Avg. Position, Search Term

· Report, Segment Data Analysis, Impression Shares

· AdWords Policies, Ad Extensions

24. LinkedIn Ads

· How to create Campaign Manager Account

· What is Account, Campaign Groups, Campaigns

· Objectives for Campaigns

· Bidding Strategies

· Detail Targeting

25. YouTube Advertising

· How to run Video Ads?

· Types of Video Ads:

· Skippable in Stream Ads

· Non Skippable in stream Ads

· Bumper Ads

· Bidding Strategies for Video Ads

26. Google PPC

· Ad-Words Account Setup

· Creating Ad-Words Account

· Ad-Words Dash Board

· Billing in Ad-Words

· Creating First Campaign

· Understanding purpose of Campaign

· Account Limits in Ad-Words

· Location and Language Settings

· Networks and Devices

· Bidding and Budget

· Schedule: Start date, end date, ad scheduling

· Ad delivery: Ad rotation, frequency capping

· Ad groups and Keywords

27. Search Ads/ Text Ads

· Text Ads and Guidelines

· Landing Page Optimization

· Performance Metrics: CTR, Avg. Position, Search Term

· Report, Segment Data Analysis, Impression Shares

· AdWords Policies, Ad Extensions

· CPC bidding

· Types of Keywords: Exact, Broad, Phrase

· Bids & Budget

· How to create Text ads

28. Image Ads

· Image Ad Formats and Guidelines

· Targeting Methods: Keywords, Topics, Pacement Targeting

· Performance Metrics: CPM, vCPM, Budget

· Report, Segment Data Analysis, Impression Shares

· Frequency Capping

· Automated rules

· Target Audience Strategies

29. Video Ads

· How to Video Ads

· Types of Video Ads

· Skippable in stream ads

· Non-skippable in stream ads

· Bumper Ads

· How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

· What are Discovery Ads

· How to Create Discovery Ads

· Bidding Strategies

· How to track conversions

31. Bidding Strategies in Google Ads

· Different Bidding Strategies in Google AdWords

· CPC bidding, CPM bidding, CPV bidding

· How to calculate CTR

· What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

· Why Lead Generation Is Important?

· Understanding the Landing Page

· Understanding Thank You Page

· Landing Page Vs. Website

· Best Practices to Create Landing Page

· Best Practices to Create Thank You Page

· What Is A/B Testing?

· How to Do A/B Testing?

· Converting Leads into Sale

· Understanding Lead Funnel

34. Conversion Tracking Tool

· Introduction to Conversion Optimization

· Conversion Planning

· Landing Page Optimization

35. Remarketing and Conversion

· What is conversion

· Implementing conversion tracking

· Conversion tracking

· Remarketing in adwords

· Benefits of remarketing strategy

· Building remarketing list & custom targets

· Creating remarketing campaign

36. Quora Marketing

· How to Use Quora for Marketing

· Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

· Growth Hacking Basics

· Role of Growth Hacker

· Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

· Understanding Affiliate Marketing

· Sources to Make money online

· Applying for an Affiliate

· Payments & Payouts

· Blogging

39. Introduction to Google AdSense

· Basics of Google Adsense

· Adsense code installation

· Different types of Ads

· Increasing your profitability through Adsense

· Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

· Adding GTM to your website

· Configuring trigger & variables

· Set up AdWords conversion tracking

· Set up Google Analytics

· Set up Google Remarketing

· Set up LinkedIn Code

41. Email Marketing

· Introduction to Email Marketing basic.

· How does Email Marketing Works.

· Building an Email List.

· Creating Email Content.

· Optimising Email Campaign.

· CAN SPAM Act

· Email Marketing Best Practices

42. SMS Marketing

· Setting up account for Bulk SMS

· Naming the Campaign & SMS

· SMS Content

· Character limits

· SMS Scheduling

43.Media Buying

· Advertising: Principles, Concepts and Management

· Media Planning

44. What’s App Marketing

· Whatsapp Marketing Strategies

· Whatsapp Business Features

· Business Profile Setup

· Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers

46. Freelancing Projects

· How to work as a freelancer

· Different websites for getting projects on Digital Marketing

47. Online Reputation Management

· What Is ORM?

· Why We Need ORM

· Examples of ORM

· Case Study

48. Resume Building

· How to build resume for different job profiles

· Platforms for resume building

· Which points you should add in Digital Marketing Resume

49. Interview Preparation

· Dos and Don’t for Your First Job Interview

· How to prepare for interview

· Commonly asked interview question & answers

50. Client Pitch

· How to send quotation to the clients

· How to decide budget for campaign

· Quotation formats

51. Graphic Designing: Canva

· How to create images using tools like Canva

· How to add effects to images

52. Analysis of Other Website

For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.

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