Digital Marketing Course in New Karelibaug

Digital Marketing Course in New Karelibaug, Vadodara, Gujarat – Offline Digital Marketing Course in New Karelibaug, Vadodara / Digital Marketing Classes in New Karelibaug , Vadodara Available Here.

Digital Marketing Course in New Karelibaug , SEO Training in New Karelibaug , SEO Course in New Karelibaug Syllabus – 2024

Digital Marketing Course Overview

Search Engine Optimization Course( SEO ) 

    • What are Search Engines and Basics?
    • HTML Basics.
    • On Page Optimization.
    • Off Page Optimization.
    • Essentials of good website designing & Much More.

Content Marketing Course

    • Content Marketing Overview and Strategy
    • Content Marketing Channels
    • Creating Content
    • Content Strategy & Challenges
    • Image Marketing
    • Video Marketing
    • Measuring Results

Website Structuring 

    • What is Website?- Understanding website
    • How to register Site & Hosting of site?
    • Domain Extensions 

Website Creation Using WordPress

    • Web Page Creation
    • WordPress Themes, Widgets, Plugins
    • Contact Forms, Sliders, Elementor 

Blog Writing

    • Blogs Vs Website
    • How to write blogs for website
    • How to select topics for blog writing
    • AI tools for Blog writing 

Google Analytics

    • Introduction
    • Navigating Google Analytics
    • Sessions
    • Users
    • Traffic Source
    • Content
    • Real Time Visitors
    • Bounce Rate%
    • Customization
    • Reports
    • Actionable Insights
    • Making Better Decisions 

Understand Acquisition & Conversion 

    • Traffic Reports
    • Events Tracking
    • Customization Reports
    • Actionable Insights
    • Making Better Decisions
    • Comparision Reports 

Google Search Console 

    • Website Performance
    • Url Inspection
    • Accelerated Mobile Pages
    • Google index
    • Crawl
    • Security issues
    • Search Analytics
    • Links to your Site
    • Internal Links
    • Manual Actions 

Search Optimization Introduction

    • What is voice engine optimization?
    • How do you implement voice search optimization?
    • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

What is e-commerce SEO?

How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

    • What is Local SEO
    • Importance of Local SEO
    • Submission to Google My Business
    • Completing the Profile
    • Local SEO Ranking Signals
    • Local SEO Negative Signals
    • Citations and Local
    • Submissions

Social Media Optimization Course

    • What is Social Media?
    • How social media help Business?
    • Establishing your online identity.
    • Engaging your Audience.
    • How to use Groups, Forums, etc.

Facebook Marketing Course

    • How can Facebook be used to aid my business?
    • Developing a useful Company / fan Page
    • Establishing your online identity.
    • Engaging your Audience, Types of posts, post scheduling
    • How to create & use Groups
    • Importance of Hashtags & how to use them
Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

    • How to use Twitter
    • What are hashtags, Lists
    • Twitter Tools
    • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

    • Your Profile: Building quality connections & getting recommendations from others
    • How to use Groups-drive traffic with news & discussions
    • How to create LinkedIn Company Page & Groups
    • Engaging your Audience.

Youtube Marketing Course (Organic)

    • How to create YouTube channel
    • Youtube Keyword Research
    • Publish a High Retention Video
    • YouTube ranking factors
    • YouTube Video Optimization
    • Promote Your Video
    • Use of playlists

Video SEO 

    • YouTube Keyword Research
    • Publish a High Retention Video
    • YouTube Ranking Factors
    • YouTube Video Optimization

Youtube Monetization

    • YouTube channel monetization policies
    • How Does YouTube Monetization Work?
    • YouTube monetization requirements

Social Media Tools

    • What are the main types of social media tools?
    • Top Social Media Tools You Need to Use
    • Tools used for Social Media Management

Social Media Automation

    • What is Social Media Automation?
    • Social Media Automation/ Management Tool
    • Buffer/ Hootsuite/ Postcron
    • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
    • Add/ Remove Profiles in Tools
    • Post Scheduling in Tools
    • Performance Analysis

Facebook Ads

    • How to create Business Manager Accounts
    • What is Account, Campaign, Ad Sets, Ad Copy
    • How to Create Campaigns on Facebook
    • What is Budget & Bidding
    • Difference Between Reach & Impressions
    • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

    • Text Ads and Guidelines
    • Image Ad Formats and Guidelines
    • Landing Page Optimization.
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions 

Linkedin Ads  

  • How to create Campaign Manager Account
  • What is Account, Campaign Groups, Campaigns
  • Objectives for Campaigns
  • Bidding Strategies
  • Detail Targeting

Youtube Advertising 

  • How to run Video Ads?
  • Types of Video Ads:

Google PPC

    • Ad-Words Account Setup
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation, frequency capping
    • Ad groups and Keywords

Search Ads / Text Ads

    • Text Ads and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions
    • Types of Keywords: Exact, Broad, Phrase
    • Bids & BudgetHo   

Image Ads

    • Targeting Methods: Keywords, Topics, Placement Targeting
    • Image Ad Formats and Guidelines 
    • Target Audience Strategies

Video Ads 

    • How to Video Ads
    • Types of Video Ads
    • Skippable in stream ads
    • Non-skippable in stream ads
    • Bumper Ads
    • How to link Google AdWords Account to YouTube Channel 

Discovery Ads 

    • What are Discovery Ads
    • How to Create Discovery Ads
    • Bidding Strategies
    • How to track conversions 

Bidding Strategies in Google Ads 

    • Different Bidding Strategies in Google AdWords
    • CPC bidding, CPM bidding, CPV bidding
    • How to calculate CTR
    • What are impressions, impression shares 

Performance Planner

Lead create after ranking Result 

    • Why Lead Generation Is Important?
    • Understanding the Landing Page
    • Understanding Thank You Page
    • Landing Page Vs. Website
    • Best Practices to Create Landing Page
    • Best Practices to Create Thank You Page
    • What Is A/B Testing?
    • How to Do A/B Testing?
    • Converting Leads into Sale
    • Understanding Lead Funnel 

Conversion Tracking Tool 

    • Introduction to Conversion Optimization
    • Conversion Planning
    • Landing Page Optimization

Remarking and Conversion 

    • What is conversion
    • Implementing conversion tracking
    • Conversion tracking
    • Remarketing in adwords
    • Benefits of remarketing strategy
    • Building remarketing list & custom targets
    • Creating remarketing campaign

Quora Marketing

    • How to Use Quora for Marketing
    • Quora Marketing Strategy for Your Business

Growth Hacking Topic

    • Growth Hacking Basics
    • Role of Growth Hacker
    • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

    • Understanding Affiliate Marketing
    • Sources to Make money online
    • Applying for an Affiliate
    • Payments & Payouts
    • Blogging

Introduction to Google Adsense 

    • Basics of Google Adsense
    • Adsense code installation
    • Different types of Ads
    • Increasing your profitability through Adsense
    • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

    • Adding GTM to your website
    • Configuring trigger & variables
    • Set up AdWords conversion tracking
    • Set up Google Analytics
    • Set up Google Remarketing
    • Set up LinkedIn Code

Email Marketing

    • Introduction to Email Marketing basic.
    • How does Email Marketing Works.B
    • Building an Email List.
    • Creating Email Content.
    • Optimising Email Campaign.
    • CAN SPAM Act
    • Email Marketing Best Practices

SMS Marketing

           Setting up account for Bulk SMS

Naming the Campaign & SMS

  • SMS Content
  • Character limits
  • SMS Scheduling

Media Buying 

    • Advertising: Principles, Concepts and Management
    • Media Planning

whatsapp Marketing

    • Whatsapp Marketing Strategies
    • Whatsapp Business Features
    • Business Profile Setup
    • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

    • How to work as a freelancer
    • Different websites for getting projects on Digital Marketing 

Online Reputation Management 

    • What Is ORM?
    • Why We Need ORM
    • Examples of ORM
    • Case Study

Resume Building 

    • How to build resume for different job profiles
    • Platforms for resume building
    • Which points you should add in Digital Marketing Resume 

Interview Preparation 

    • Dos and Don’t for Your First Job Interview
    • How to prepare for interview
    • Commonly asked interview question & answers

Client Pitch 

    • How to send quotation to the clients
    • How to decide budget for campaign
    • Quotation formats

Graphic Designing Canva 

    • How to create images using tools like Canva 
    • How to add effects to images

Analysis Of other website 

Related Links 


Scroll to Top