Digital Marketing Course in New Chandkheda

Digital Marketing Course in New Chandkheda

1. Digital Marketing Course in New Chandkheda Ahmedabad , Digital Marketing Classes in Chandkheda Overview

 

2. Personal Digital Marketing Course in New Chandkheda – Search Engine Optimization (SEO)

 

 

    • What are Search Engines and Basics?

    • HTML Basics.

    • On Page Optimization.

    • Off Page Optimization.

    • Essentials of good website designing & Much More.

3. Content Marketing

 

    • Content Marketing Overview and Strategy

    • Content Marketing Channels

    • Creating Content

    • Content Strategy & Challenges

    • Image Marketing

    • Video Marketing

    • Measuring Results

4. Website Structuring

 

    • What is Website?- Understanding website

    • How to register Site & Hosting of site?

    • Domain Extensions

5. Website Creation Using WordPress

 

    • Web Page Creation

    • WordPress Themes, Widgets, Plugins

    • Contact Forms, Sliders, Elementor

6. Blog Writing

 

    • Blogs Vs Website

    • How to write blogs for website

    • How to select topics for blog writing

    • AI tools for Blog writing

7. Google Analytics

 

    • Introduction

    • Navigating Google Analytics

    • Sessions

    • Users

    • Traffic Source

    • Content

    • Real Time Visitors

    • Bounce Rate%

    • Customization

    • Reports

    • Actionable Insights

    • Making Better Decisions

8. Understand Acquisition & Conversion

 

    • Traffic Reports

    • Events Tracking

    • Customization Reports

    • Actionable Insights

    • Making Better Decisions

    • Comparision Reports

9. Google Search Console

 

    • Website Performance

    • Url Inspection

    • Accelerated Mobile Pages

    • Google index

    • Crawl

    • Security issues

    • Search Analytics

    • Links to your Site

    • Internal Links

    • Manual Actions

10. Voice Search Optimization

 

    • What is voice engine optimization?

    • How do you implement voice search optimization?

    • Why you should optimize your website for voice search?

11. E Commerce SEO

 

    • Introduction to E commerce SEO

    • What is e-commerce SEO?

    • How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

 

    • What is Local SEO

    • Importance of Local SEO

    • Submission to Google My Business

    • Completing the Profile

    • Local SEO Ranking Signals

    • Local SEO Negative Signals

    • Citations and Local

    • Submissions

13. Social Media Optimization

 

    • What is Social Media?

    • How social media help Business?

    • Establishing your online identity.

    • Engaging your Audience.

    • How to use Groups, Forums, etc.

14. Facebook Organic

 

    • How can Facebook be used to aid my business?

    • Developing a useful Company / fan Page

    • Establishing your online identity.

    • Engaging your Audience, Types of posts, post scheduling

    • How to create & use Groups

    • Importance of Hashtags & how to use them

15. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

 

    • How to use Twitter

    • What are hashtags, Lists

    • Twitter Tools

    • Popular Twitter Campiagns

16. LinkedIn Organic

 

    • Your Profile: Building quality connections & getting recommendations from others

    • How to use Groups-drive traffic with news & discussions

    • How to create LinkedIn Company Page & Groups

    • Engaging your Audience.

17. YouTube Organic

 

    • How to create YouTube channel

    • Youtube Keyword Research

    • Publish a High Retention Video

    • YouTube ranking factors

    • YouTube Video Optimization

    • Promote Your Video

    • Use of playlists

18. Video SEO

 

    • YouTube Keyword Research

    • Publish a High Retention Video

    • YouTube Ranking Factors

    • YouTube Video Optimization

19. YouTube Monetization

 

    • YouTube channel monetization policies

    • How Does YouTube Monetization Work?

    • YouTube monetization requirements

20. Social Media Tools

 

    • What are the main types of social media tools?

    • Top Social Media Tools You Need to Use

    • Tools used for Social Media Management

21. Social Media Automation

 

    • What is Social Media Automation?

    • Social Media Automation/ Management Tool

    • Buffer/ Hootsuite/ Postcron

    • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.

    • Add/ Remove Profiles in Tools

    • Post Scheduling in Tools

    • Performance Analysis

22. Facebook Ads

 

    • How to create Business Manager Accounts

    • What is Account, Campaign, Ad Sets, Ad Copy

    • How to Create Campaigns on Facebook

    • What is Budget & Bidding

    • Difference Between Reach & Impressions

    • Facebook Retargeting

23. Instagram Ads

 

    • Text Ads and Guidelines

    • Image Ad Formats and Guidelines

    • Landing Page Optimization

    • Performance Metrics: CTR, Avg. Position, Search Term

    • Report, Segment Data Analysis, Impression Shares

    • AdWords Policies, Ad Extensions

24. LinkedIn Ads

 

    • How to create Campaign Manager Account

    • What is Account, Campaign Groups, Campaigns

    • Objectives for Campaigns

    • Bidding Strategies

    • Detail Targeting

25. YouTube Advertising

 

    • How to run Video Ads?

    • Types of Video Ads:

    • Skippable in Stream Ads

    • Non Skippable in stream Ads

    • Bumper Ads

    • Bidding Strategies for Video Ads

26. Google PPC

 

    • Ad-Words Account Setup

    • Creating Ad-Words Account

    • Ad-Words Dash Board

    • Billing in Ad-Words

    • Creating First Campaign

    • Understanding purpose of Campaign

    • Account Limits in Ad-Words

    • Location and Language Settings

    • Networks and Devices

    • Bidding and Budget

    • Schedule: Start date, end date, ad scheduling

    • Ad delivery: Ad rotation, frequency capping

    • Ad groups and Keywords

27. Search Ads/ Text Ads

 

    • Text Ads and Guidelines

    • Landing Page Optimization

    • Performance Metrics: CTR, Avg. Position, Search Term

    • Report, Segment Data Analysis, Impression Shares

    • AdWords Policies, Ad Extensions

    • CPC bidding

    • Types of Keywords: Exact, Broad, Phrase

    • Bids & Budget

    • How to create Text ads

28. Image Ads

 

    • Image Ad Formats and Guidelines

    • Targeting Methods: Keywords, Topics, Placement Targeting

    • Performance Metrics: CPM, vCPM, Budget

    • Report, Segment Data Analysis, Impression Shares

    • Frequency Capping

    • Automated rules

    • Target Audience Strategies

29. Video Ads

 

    • How to Video Ads

    • Types of Video Ads

    • Skippable in stream ads

    • Non-skippable in stream ads

    • Bumper Ads

    • How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

 

    • What are Discovery Ads

    • How to Create Discovery Ads

    • Bidding Strategies

    • How to track conversions

31. Bidding Strategies in Google Ads

 

    • Different Bidding Strategies in Google AdWords

    • CPC bidding, CPM bidding, CPV bidding

    • How to calculate CTR

    • What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

 

    • Why Lead Generation Is Important?

    • Understanding the Landing Page

    • Understanding Thank You Page

    • Landing Page Vs. Website

    • Best Practices to Create Landing Page

    • Best Practices to Create Thank You Page

    • What Is A/B Testing?

    • How to Do A/B Testing?

    • Converting Leads into Sale

    • Understanding Lead Funnel

34. Conversion Tracking Tool

 

    • Introduction to Conversion Optimization

    • Conversion Planning

    • Landing Page Optimization

35. Remarketing and Conversion

 

    • What is conversion

    • Implementing conversion tracking

    • Conversion tracking

    • Remarketing in adwords

    • Benefits of remarketing strategy

    • Building remarketing list & custom targets

    • Creating remarketing campaign

36. Quora Marketing

 

    • How to Use Quora for Marketing

    • Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

 

    • Growth Hacking Basics

    • Role of Growth Hacker

    • Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

 

    • Understanding Affiliate Marketing

    • Sources to Make money online

    • Applying for an Affiliate

    • Payments & Payouts

    • Blogging

39. Introduction to Google AdSense

 

    • Basics of Google Adsense

    • Adsense code installation

    • Different types of Ads

    • Increasing your profitability through Adsense

    • Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

 

    • Adding GTM to your website

    • Configuring trigger & variables

    • Set up AdWords conversion tracking

    • Set up Google Analytics

    • Set up Google Remarketing

    • Set up LinkedIn Code

41. Email Marketing

 

    • Introduction to Email Marketing basic.

    • How does Email Marketing Works.

    • Building an Email List.

    • Creating Email Content.

    • Optimising Email Campaign.

    • CAN SPAM Act

    • Email Marketing Best Practices

42. SMS Marketing

 

    • Setting up account for Bulk SMS

    • Naming the Campaign & SMS

    • SMS Content

    • Character limits

    • SMS Scheduling

43. Media Buying

 

    • Advertising: Principles, Concepts and Management

    • Media Planning

44. What’s App Marketing

 

    • Whatsapp Marketing Strategies

    • Whatsapp Business Features

    • Business Profile Setup

    • Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

46. Freelancing Projects

 

    • How to work as a freelancer

    • Different websites for getting projects on Digital Marketing

47. Online Reputation Management

 

    • What Is ORM?

    • Why We Need ORM

    • Examples of ORM

    • Case Study

48. Resume Building

 

    • How to build resume for different job profiles

    • Platforms for resume building

    • Which points you should add in Digital Marketing Resume

49. Interview Preparation

 

    • Dos and Don’t for Your First Job Interview

    • How to prepare for interview

    • Commonly asked interview question & answers

50. Client Pitch

 

    • How to send quotation to the clients

    • How to decide budget for campaign

    • Quotation formats

51. Graphic Designing: Canva

 

    • How to create images using tools like Canva 

    • How to add effects to images

52. Analysis of Other Website

  We Provide Digital Marketing Course in Prahladnagar , Nehru Nagar , Satellite, Shyamal , Hanspura , Naroda , Maninagar , Ghatlodia , Science City , South Bopal , Shilaj , Chandkheda , Nikol, C G Road , Chandlodia, Ghodasar, Ghuma , Gomtipur, Hathijan, Isanpur, Kubernagar, Maninagar, Motera, Naranpura, Nava Naroda , New Ranip, Sola Road, Bavla , Naroda, Shela , Krishna Nagar , Shahibaug etc. For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.

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