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1. Online Digital Marketing Course in Ahmedabad
Digital Marketing Course Syllabus – 2024
1. Digital Marketing Course Overview
2. Search Engine Optimization Course( SEO )
- What are Search Engines and Basics?
- HTML Basics.
- On Page Optimization.
- Off Page Optimization.
- Essentials of good website designing & Much More.
3. Content Marketing Course
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
4. Website Structuring
- What is Website?- Understanding website
- How to register Site & Hosting of site?
- Domain Extensions
5. Website Creation Using WordPress
- Web Page Creation
- WordPress Themes, Widgets, Plugins
- Contact Forms, Sliders, Elementor
6. Blog Writing
- Blogs Vs Website
- How to write blogs for website
- How to select topics for blog writing
- AI tools for Blog writing
7. Google Analytics
- Introduction
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
8. Understand Acquisition & Conversion
- Traffic Reports
- Events Tracking
- Customization Reports
- Actionable Insights
- Making Better Decisions
- Comparision Reports
9. Google Search Console
- Website Performance
- Url Inspection
- Accelerated Mobile Pages
- Google index
- Crawl
- Security issues
- Search Analytics
- Links to your Site
- Internal Links
- Manual Actions
10 Voice Search Optimization
- What is voice engine optimization?
- How do you implement voice search optimization?
- Why you should optimize your website for voice search?
11. E Commerce SEO Course
- Introduction to E commerce SEO
- What is e-commerce SEO?
- How Online Stores Can Drive Organic Traffic
12. Google My Business : Local Listings
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions
13. Social Media Optimization Course
- What is Social Media?
- How social media help Business?
- Establishing your online identity.
- Engaging your Audience.
- How to use Groups, Forums, etc.
14. Facebook Marketing Course
- How can Facebook be used to aid my business?
- Developing a useful Company / fan Page
- Establishing your online identity.
- Engaging your Audience, Types of posts, post scheduling
- How to create & use Groups
- Importance of Hashtags & how to use them
15. Twitter Organic
Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.
- How to use Twitter
- What are hashtags, Lists
- Twitter Tools
- Popular Twitter Campiagns
16. LinkedIn Marketing Course (Organic )
- Your Profile: Building quality connections & getting recommendations from others
- How to use Groups-drive traffic with news & discussions
- How to create LinkedIn Company Page & Groups
- Engaging your Audience.
17. Youtube Marketing Course (Organic)
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
- Use of playlists
18. Video SEO
- YouTube Keyword Research
- Publish a High Retention Video
- YouTube Ranking Factors
- YouTube Video Optimization
19. Youtube Monetization
- YouTube channel monetization policies
- How Does YouTube Monetization Work?
- YouTube monetization requirements
20. Social Media Tools
- What are the main types of social media tools?
- Top Social Media Tools You Need to Use
- Tools used for Social Media Management
21. Social Media Automation
- What is Social Media Automation?
- Social Media Automation/ Management Tool
- Buffer/ Hootsuite/ Postcron
- Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
- Add/ Remove Profiles in Tools
- Post Scheduling in Tools
- Performance Analysis
22. Facebook Ads
- How to create Business Manager Accounts
- What is Account, Campaign, Ad Sets, Ad Copy
- How to Create Campaigns on Facebook
- What is Budget & Bidding
- Difference Between Reach & Impressions
- Facebook Retargeting
23. Instagram Marketing Courses ( Organic & Paid Ads)
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
24. Linkedin Ads
- How to create Campaign Manager Account
- What is Account, Campaign Groups, Campaigns
- Objectives for Campaigns
- Bidding Strategies
- Detail Targeting
25. Youtube Advertising
- How to run Video Ads?
- Types of Video Ads:
- Skippable in Stream Ads
- Non Skippable in stream Ads
- Bumper Ads
- Bidding Strategies for Video Ads
26. Google PPC
- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Ad groups and Keywords
27. Search Ads / Text Ads
- Text Ads and Guidelines
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC bidding
- Types of Keywords: Exact, Broad, Phrase
- Bids & Budget
- How to create Text ads
28. Image Ads
- Targeting Methods: Keywords, Topics, Placement Targeting
- Image Ad Formats and Guidelines
- Performance Metrics: CPM, vCPM, Budget
- Report, Segment Data Analysis, Impression Shares
- Frequency Capping
- Automated rules
- Target Audience Strategies
29. Video Ads
- How to Video Ads
- Types of Video Ads
- Skippable in stream ads
- Non-skippable in stream ads
- Bumper Ads
- How to link Google AdWords Account to YouTube Channel
30. Discovery Ads
- What are Discovery Ads
- How to Create Discovery Ads
- Bidding Strategies
- How to track conversions
31. Bidding Strategies in Google Ads
- Different Bidding Strategies in Google AdWords
- CPC bidding, CPM bidding, CPV bidding
- How to calculate CTR
- What are impressions, impression shares
32. Performance Planner
33. Lead Generation For Business
- Why Lead Generation Is Important?
- Understanding the Landing Page
- Understanding Thank You Page
- Landing Page Vs. Website
- Best Practices to Create Landing Page
- Best Practices to Create Thank You Page
- What Is A/B Testing?
- How to Do A/B Testing?
- Converting Leads into Sale
- Understanding Lead Funnel
34. Conversion Tracking Tool
- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization
35. Remarking and Conversion
- What is conversion
- Implementing conversion tracking
- Conversion tracking
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign
36. Quora Marketing
- How to Use Quora for Marketing
- Quora Marketing Strategy for Your Business
37. Growth Hacking Topic
- Growth Hacking Basics
- Role of Growth Hacker
- Growth Hacking Case Studies
38. Introduction to Affiliate Marketing Course
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- Blogging
39. Introduction to Google Adsense
- Basics of Google Adsense
- Adsense code installation
- Different types of Ads
- Increasing your profitability through Adsense
- Effective tips in placing video, image and text ads into your website correctly
40. Google Tag Manager
- Adding GTM to your website
- Configuring trigger & variables
- Set up AdWords conversion tracking
- Set up Google Analytics
- Set up Google Remarketing
- Set up LinkedIn Code
41. Email Marketing
- Introduction to Email Marketing basic.
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- CAN SPAM Act
- Email Marketing Best Practices
42. SMS Marketing
Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- Character limits
- SMS Scheduling
43. Media Buying
- Advertising: Principles, Concepts and Management
- Media Planning
44. whatsapp Marketing
- Whatsapp Marketing Strategies
- Whatsapp Business Features
- Business Profile Setup
- Auto Replies
45. Influencer Marketing Course
Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.
46. Freelancing Projects
- How to work as a freelancer
- Different websites for getting projects on Digital Marketing
47. Online Reputation Management
- What Is ORM?
- Why We Need ORM
- Examples of ORM
- Case Study
48. Resume Building
- How to build resume for different job profiles
- Platforms for resume building
- Which points you should add in Digital Marketing Resume
49. Interview Preparation
- Dos and Don’t for Your First Job Interview
- How to prepare for interview
- Commonly asked interview question & answers
50. Client Pitch
- How to send quotation to the clients
- How to decide budget for campaign
- Quotation formats
51. Graphic Designing Canva
- How to create images using tools like Canva
- How to add effects to images
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