Digital Marketing Course in Santej

2024 Digital Marketing Course in Santej ,Ahmedabad & SEO Course in Santej, Gujarat (Offline Digital Marketing Course in Gujarat Near me ) is unique from other SEO trainers in Gujarat. where we not only train students in SEO will also provide you all the necessary tools to optimize and practice from your end. where SEO training student will be give a domain, server space and SEO tools and also added to the course he or she will be thought about the basic and necessary tags that are required to make your search engine optimization job easier.

we provide Digital Marketing Course in Santej/ SEO Training in Santej/ SEO Institute in Santej/ Digital Marketing Institute in Santej– SEO training Santej Gujarat for the following search engines google, bing and yahoo.

1. Digital Marketing Course in Santej Ahmedabad , Digital Marketing Classes in Santej Overview

2. Personal Digital Marketing Course in Santej Ahmedabad – Search Engine Optimization (SEO)

• What are Search Engines and Basics?
• HTML Basics.
• On Page Optimization.
• Off Page Optimization.
• Essentials of good website designing & Much More.

3. Content Marketing

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results

4. Website Structuring

• What is Website?- Understanding website
• How to register Site & Hosting of site?
• Domain Extensions

5. Website Creation Using WordPress

• Web Page Creation
• WordPress Themes, Widgets, Plugins
• Contact Forms, Sliders, Elementor

6. Blog Writing

• Blogs Vs Website
• How to write blogs for website
• How to select topics for blog writing
• AI tools for Blog writing

7. Google Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate%
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

8. Understand Acquisition & Conversion

• Traffic Reports
• Events Tracking
• Customization Reports
• Actionable Insights
• Making Better Decisions
• Comparision Reports

9. Google Search Console

• Website Performance
• Url Inspection
• Accelerated Mobile Pages
• Google index
• Crawl
• Security issues
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions

10. Voice Search Optimization

• What is voice engine optimization?
• How do you implement voice search optimization?
• Why you should optimize your website for voice search?

11. E Commerce SEO

• Introduction to E commerce SEO
• What is e-commerce SEO?
• How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

• What is Local SEO
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local
• Submissions

13. Social Media Optimization

• What is Social Media?
• How social media help Business?
• Establishing your online identity.
• Engaging your Audience.
• How to use Groups, Forums, etc.

14. Facebook Organic

• How can Facebook be used to aid my business?
• Developing a useful Company / fan Page
• Establishing your online identity.
• Engaging your Audience, Types of posts, post scheduling
• How to create & use Groups
• Importance of Hashtags & how to use them

15. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

• How to use Twitter
• What are hashtags, Lists
• Twitter Tools
• Popular Twitter Campiagns

16. LinkedIn Organic

• Your Profile: Building quality connections & getting recommendations from others
• How to use Groups-drive traffic with news & discussions
• How to create LinkedIn Company Page & Groups
• Engaging your Audience.

17. YouTube Organic

• How to create YouTube channel
• Youtube Keyword Research
• Publish a High Retention Video
• YouTube ranking factors
• YouTube Video Optimization
• Promote Your Video
• Use of playlists

18. Video SEO

• YouTube Keyword Research
• Publish a High Retention Video
• YouTube Ranking Factors
• YouTube Video Optimization

19. YouTube Monetization

• YouTube channel monetization policies
• How Does YouTube Monetization Work?
• YouTube monetization requirements

20. Social Media Tools

• What are the main types of social media tools?
• Top Social Media Tools You Need to Use
• Tools used for Social Media Management

21. Social Media Automation

• What is Social Media Automation?
• Social Media Automation/ Management Tool
• Buffer/ Hootsuite/ Postcron
• Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
• Add/ Remove Profiles in Tools
• Post Scheduling in Tools
• Performance Analysis

22. Facebook Ads

• How to create Business Manager Accounts
• What is Account, Campaign, Ad Sets, Ad Copy
• How to Create Campaigns on Facebook
• What is Budget & Bidding
• Difference Between Reach & Impressions
• Facebook Retargeting

23. Instagram Ads

• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions

24. LinkedIn Ads

• How to create Campaign Manager Account
• What is Account, Campaign Groups, Campaigns
• Objectives for Campaigns
• Bidding Strategies
• Detail Targeting

25. YouTube Advertising

• How to run Video Ads?
• Types of Video Ads:
• Skippable in Stream Ads
• Non Skippable in stream Ads
• Bumper Ads
• Bidding Strategies for Video Ads

26. Google PPC

• Ad-Words Account Setup
• Creating Ad-Words Account
• Ad-Words Dash Board
• Billing in Ad-Words
• Creating First Campaign
• Understanding purpose of Campaign
• Account Limits in Ad-Words
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Ad groups and Keywords

27. Search Ads/ Text Ads

• Text Ads and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions
• CPC bidding
• Types of Keywords: Exact, Broad, Phrase
• Bids & Budget
• How to create Text ads

28. Image Ads

• Image Ad Formats and Guidelines
• Targeting Methods: Keywords, Topics, Placement Targeting
• Performance Metrics: CPM, vCPM, Budget
• Report, Segment Data Analysis, Impression Shares
• Frequency Capping
• Automated rules
• Target Audience Strategies

29. Video Ads

• How to Video Ads
• Types of Video Ads
• Skippable in stream ads
• Non-skippable in stream ads
• Bumper Ads
• How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

• What are Discovery Ads
• How to Create Discovery Ads
• Bidding Strategies
• How to track conversions

31. Bidding Strategies in Google Ads

• Different Bidding Strategies in Google AdWords
• CPC bidding, CPM bidding, CPV bidding
• How to calculate CTR
• What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

• Why Lead Generation Is Important?
• Understanding the Landing Page
• Understanding Thank You Page
• Landing Page Vs. Website
• Best Practices to Create Landing Page
• Best Practices to Create Thank You Page
• What Is A/B Testing?
• How to Do A/B Testing?
• Converting Leads into Sale
• Understanding Lead Funnel

34. Conversion Tracking Tool

• Introduction to Conversion Optimization
• Conversion Planning
• Landing Page Optimization

35. Remarketing and Conversion

• What is conversion
• Implementing conversion tracking
• Conversion tracking
• Remarketing in adwords
• Benefits of remarketing strategy
• Building remarketing list & custom targets
• Creating remarketing campaign

36. Quora Marketing

• How to Use Quora for Marketing
• Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

• Growth Hacking Basics
• Role of Growth Hacker
• Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

• Understanding Affiliate Marketing
• Sources to Make money online
• Applying for an Affiliate
• Payments & Payouts
• Blogging

39. Introduction to Google AdSense

• Basics of Google Adsense
• Adsense code installation
• Different types of Ads
• Increasing your profitability through Adsense
• Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

• Adding GTM to your website
• Configuring trigger & variables
• Set up AdWords conversion tracking
• Set up Google Analytics
• Set up Google Remarketing
• Set up LinkedIn Code

41. Email Marketing

• Introduction to Email Marketing basic.
• How does Email Marketing Works.
• Building an Email List.
• Creating Email Content.
• Optimising Email Campaign.
• CAN SPAM Act
• Email Marketing Best Practices

42. SMS Marketing

• Setting up account for Bulk SMS
• Naming the Campaign & SMS
• SMS Content
• Character limits
• SMS Scheduling

43. Media Buying

• Advertising: Principles, Concepts and Management
• Media Planning

44. What’s App Marketing

• Whatsapp Marketing Strategies
• Whatsapp Business Features
• Business Profile Setup
• Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

46. Freelancing Projects

• How to work as a freelancer
• Different websites for getting projects on Digital Marketing

47. Online Reputation Management

• What Is ORM?
• Why We Need ORM
• Examples of ORM
• Case Study

48. Resume Building

• How to build resume for different job profiles
• Platforms for resume building
• Which points you should add in Digital Marketing Resume

49. Interview Preparation

• Dos and Don’t for Your First Job Interview
• How to prepare for interview
• Commonly asked interview question & answers

50. Client Pitch

• How to send quotation to the clients
• How to decide budget for campaign
• Quotation formats

51. Graphic Designing: Canva

• How to create images using tools like Canva 
• How to add effects to images

52. Analysis of Other Website

 

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For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.