22 Mar, 2023
Digital marketing Course in Dariapur
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Digital Marketing Course in Dariapur , Ahmedabad

We Provide Digital Marketing Course in Dariapur , Ahmedabad, Gujarat – Offline Digital Marketing Course in Dariapur , Ahmedabad/ Digital Marketing Classes in Dariapur , Ahmedabad Available Here.

Digital Marketing Course in Dariapur , Ahmedabad , Syllabus – 2024

Digital Marketing Course in Dariapur  Overview

Search Engine Optimization Course( SEO ) 

        • What are Search Engines and Basics?
        • HTML Basics.
        • On Page Optimization.
        • Off Page Optimization.
        • Essentials of good website designing & Much More.

Content Marketing Course

        • Content Marketing Overview and Strategy
        • Content Marketing Channels
        • Creating Content
        • Content Strategy & Challenges
        • Image Marketing
        • Video Marketing
        • Measuring Results

Website Structuring 

    • What is Website?- Understanding website
    • How to register Site & Hosting of site?
    • Domain Extensions

Website Creation Using WordPress

    • Web Page Creation
    • WordPress Themes, Widgets, Plugins
    • Contact Forms, Sliders, Elementor

Blog Writing

    • Blogs Vs Website
    • How to write blogs for website
    • How to select topics for blog writing
    • AI tools for Blog writing

Google Analytics

    • Introduction
    • Navigating Google Analytics
    • Sessions
    • Users
    • Traffic Source
    • Content
    • Real Time Visitors
    • Bounce Rate%
    • Customization
    • Reports
    • Actionable Insights
    • Making Better Decisions

Understand Acquisition & Conversion 

    • Traffic Reports
    • Events Tracking
    • Customization Reports
    • Actionable Insights
    • Making Better Decisions
    • Comparision Reports

Google Search Console 

    • Website Performance
    • Url Inspection
    • Accelerated Mobile Pages
    • Google index
    • Crawl
    • Security issues
    • Search Analytics
    • Links to your Site
    • Internal Links
    • Manual Actions

Search Optimization Introduction

        • What is voice engine optimization?
        • How do you implement voice search optimization?
        • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

    • What is e-commerce SEO?
    • How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

        • What is Local SEO
        • Importance of Local SEO
        • Submission to Google My Business
        • Completing the Profile
        • Local SEO Ranking Signals
        • Local SEO Negative Signals
        • Citations and Local
        • Submissions

Social Media Optimization Course

        • What is Social Media?
        • How social media help Business?
        • Establishing your online identity.
        • Engaging your Audience.
        • How to use Groups, Forums, etc.

Facebook Marketing Course

        • How can Facebook be used to aid my business?
        • Developing a useful Company / fan Page
        • Establishing your online identity.
        • Engaging your Audience, Types of posts, post scheduling
        • How to create & use Groups
        • Importance of Hashtags & how to use them
Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

        • How to use Twitter
        • What are hashtags, Lists
        • Twitter Tools
        • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

        • Your Profile: Building quality connections & getting recommendations from others
        • How to use Groups-drive traffic with news & discussions
        • How to create LinkedIn Company Page & Groups
        • Engaging your Audience.

Youtube Marketing Course (Organic)

        • How to create YouTube channel
        • Youtube Keyword Research
        • Publish a High Retention Video
        • YouTube ranking factors
        • YouTube Video Optimization
        • Promote Your Video
        • Use of playlists

Video SEO 

        • YouTube Keyword Research
        • Publish a High Retention Video
        • YouTube Ranking Factors
        • YouTube Video Optimization

Youtube Monetization

    • YouTube channel monetization policies
    • How Does YouTube Monetization Work?
    • YouTube monetization requirements

Social Media Tools

    • What are the main types of social media tools?
    • Top Social Media Tools You Need to Use
    • Tools used for Social Media Management

Social Media Automation

        • What is Social Media Automation?
        • Social Media Automation/ Management Tool
        • Buffer/ Hootsuite/ Postcron
        • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
        • Add/ Remove Profiles in Tools
        • Post Scheduling in Tools
        • Performance Analysis

Facebook Ads

        • How to create Business Manager Accounts
        • What is Account, Campaign, Ad Sets, Ad Copy
        • How to Create Campaigns on Facebook
        • What is Budget & Bidding
        • Difference Between Reach & Impressions
        • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

    • Text Ads and Guidelines
    • Image Ad Formats and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions

Linkedin Ads 

    • How to create Campaign Manager Account
    • What is Account, Campaign Groups, Campaigns
    • Objectives for Campaigns
    • Bidding Strategies
    • Detail Targeting

Youtube Advertising 

    • How to run Video Ads?
    • Types of Video Ads:
    • Skippable in Stream Ads
    • Non Skippable in stream Ads
    • Bumper Ads
    • Bidding Strategies for Video Ads

Google PPC

        • Ad-Words Account Setup
        • Creating Ad-Words Account
        • Ad-Words Dash Board
        • Billing in Ad-Words
        • Creating First Campaign
        • Understanding purpose of Campaign
        • Account Limits in Ad-Words
        • Location and Language Settings
        • Networks and Devices
        • Bidding and Budget
        • Schedule: Start date, end date, ad scheduling
        • Ad delivery: Ad rotation, frequency capping
        • Ad groups and Keywords

Search Ads / Text Ads

    • Text Ads and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions
    • CPC bidding
    • Types of Keywords: Exact, Broad, Phrase
    • Bids & Budget
    • How to create Text ads

Image Ads

    • Targeting Methods: Keywords, Topics, Placement Targeting
    • Image Ad Formats and Guidelines
    • Performance Metrics: CPM, vCPM, Budget
    • Report, Segment Data Analysis, Impression Shares
    • Frequency Capping
    • Automated rules
    • Target Audience Strategies

Video Ads 

    • How to Video Ads
    • Types of Video Ads
    • Skippable in stream ads
    • Non-skippable in stream ads
    • Bumper Ads
    • How to link Google AdWords Account to YouTube Channel

Discovery Ads 

    • What are Discovery Ads
    • How to Create Discovery Ads
    • Bidding Strategies
    • How to track conversions

Bidding Strategies in Google Ads 

    • Different Bidding Strategies in Google AdWords
    • CPC bidding, CPM bidding, CPV bidding
    • How to calculate CTR
    • What are impressions, impression shares

Performance Planner

Lead create after ranking Result 

    • Why Lead Generation Is Important?
    • Understanding the Landing Page
    • Understanding Thank You Page
    • Landing Page Vs. Website
    • Best Practices to Create Landing Page
    • Best Practices to Create Thank You Page
    • What Is A/B Testing?
    • How to Do A/B Testing?
    • Converting Leads into Sale
    • Understanding Lead Funnel

Conversion Tracking Tool 

        • Introduction to Conversion Optimization
        • Conversion Planning
        • Landing Page Optimization

Remarking and Conversion 

        • What is conversion
        • Implementing conversion tracking
        • Conversion tracking
        • Remarketing in adwords
        • Benefits of remarketing strategy
        • Building remarketing list & custom targets
        • Creating remarketing campaign

Quora Marketing

        • How to Use Quora for Marketing
        • Quora Marketing Strategy for Your Business

Growth Hacking Topic

        • Growth Hacking Basics
        • Role of Growth Hacker
        • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

        • Understanding Affiliate Marketing
        • Sources to Make money online
        • Applying for an Affiliate
        • Payments & Payouts
        • Blogging

Introduction to Google Adsense 

        • Basics of Google Adsense
        • Adsense code installation
        • Different types of Ads
        • Increasing your profitability through Adsense
        • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

        • Adding GTM to your website
        • Configuring trigger & variables
        • Set up AdWords conversion tracking
        • Set up Google Analytics
        • Set up Google Remarketing
        • Set up LinkedIn Code

Email Marketing

    • Introduction to Email Marketing basic.
        • How does Email Marketing Works.B
        • Building an Email List.
        • Creating Email Content.
        • Optimising Email Campaign.
        • CAN SPAM Act
        • Email Marketing Best Practices

SMS Marketing

Setting up account for Bulk SMS

        • Naming the Campaign & SMS
        • SMS Content
        • Character limits
        • SMS Scheduling

Media Buying 

    • Advertising: Principles, Concepts and Management
    • Media Planning

whatsapp Marketing

        • Whatsapp Marketing Strategies
        • Whatsapp Business Features
        • Business Profile Setup
        • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

    • How to work as a freelancer
    • Different websites for getting projects on Digital Marketing

Online Reputation Management 

    • What Is ORM?
    • Why We Need ORM
    • Examples of ORM
    • Case Study

Resume Building 

    • How to build resume for different job profiles
    • Platforms for resume building
    • Which points you should add in Digital Marketing Resume

Interview Preparation 

        • Dos and Don’t for Your First Job Interview
        • How to prepare for interview
        • Commonly asked interview question & answers

Client Pitch 

        • How to send quotation to the clients
        • How to decide budget for campaign
        • Quotation formats

Graphic Designing Canva 

        • How to create images using tools like Canva
        • How to add effects to images

Analysis Of other website

For More Information visit us our website : SEO Training Ahmedabad = Digital Marketing Course in Ahmedabad – Personal Digital Marketing Course – Online Digital Marketing Course .

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