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SEO Training in Usmanpura and Digital Marketing Course in Usmanpura> SEO Course in Usmanpura with Advanced Syllabus
MODULE 1: BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: Search Engine Optimization
- What are Search Engines and Basics?
- HTML Basics.
- On Page Optimization.
- Off Page Optimization.
- Essentials of good website designing & Much More.
MODULE 3 : Content Marketing
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
MODULE 4 : Website Structuring
- What is Website?- Understanding website
- How to register Site & Hosting of site?
- Domain Extensions
MODULE 5 : Google Analytics
- Introduction
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
MODULE 6 : WordPress Introduction and Changes
- Web Page Creation
- WordPress Themes, Widgets, Plugins
- Contact Forms, Sliders, Elementor
MODULE 7 : Website Layout Design and Analysis
- Actionable Insights
- Making Better Decisions
- Comparision Reports
MODULE 8 : Google Search Console
- Website Performance
- Url Inspection
- Accelerated Mobile Pages
- Google index
- Crawl
- Security issues
- Search Analytics
- Links to your Site
- Internal Links
- Manual Actions
MODULE 9 : Google Business and Local Listing
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions
MODULE 10 : Social Media Optimization
- What is Social Media?
- How social media help Business?
- Establishing your online identity.
- Engaging your Audience.
- How to use Groups, Forums, etc
MODULE 11 : Facebook Organic
- How can Facebook be used to aid my business?
- Developing a useful Company / fan Page
- Establishing your online identity.
- Engaging your Audience, Types of posts, post scheduling
- How to create & use Groups
- Importance of Hashtags & how to use them
MODULE 12 : Twitter Organic
- How to use Twitter
- What are hashtags, Lists
- Twitter Tools
- Popular Twitter Campiagns
MODULE 13 : Linkedin Organic
- Your Profile: Building quality connections & getting recommendations from others
- How to create LinkedIn Company Page & Groups
- Engaging your Audience.
MODULE 14 : Youtube Organic
- How to create YouTube channel
- Youtube Keyword Research
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
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Location of Training
- Ahmedabad
- Rajkot
- Navsari
- Vapi
- Gandhinagar
- Vadodara
MODULE 15 : Youtube Advertising
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
- Use of playlists
MODULE 16 : Facebook Advertising
- How to create Business Manager Accounts
- What is Account, Campaign, Ad Sets, Ad Copy
- How to Create Campaigns on Facebook
- What is Budget & Bidding
- Difference Between Reach & Impressions
- Different Objectives for campaigns
- Types of Ads, placements
- Facebook Retargeting
MODULE 17 : Linkedin Advertising
- How to create Campaign Manager Account
- What is Account, Campaign Groups, Campiagns
- Objectives for Campaigns
- Bidding Strategies
- Detail Tergeting
- Advanced Audience Targeting
- Ad Format
- Conversion Tracking
MODULE 18 : Conversation Tracing Tool
MODULE 19 : Remarking and Conversation Tool
- What is conversion
- Implementing conversion tracking
- Conversion tracking
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign
MODULE 20 : Email Marketing
- Introduction to Email Marketing basic.
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- CAN SPAM Act
- Email Marketing Best Practices
MODULE 21 : Growth Tips
- Growth Hacking Basics
- Role of Growth Hacker
MODULE 22 : Affiliate Marketing
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- Blogging
MODULE 23 : SMS Marketing
- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- Character limits
- SMS Scheduling
MODULE 24 : Digital Marketing Platforms
- Advertising: Principles, Concepts and Management
- Media Planning
MODULE 25 : Freelancing Projects
- How to work as a freelancer
- Different websites for getting projects on Digital Marketing
For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.