Digital Marketing Course Syllabus – 2024

 1 Digital Marketing Course Overview

2. Search Engine Optimization (SEO)

• What are Search Engines and Basics?
• HTML Basics.
• On Page Optimization.
• Off Page Optimization.
• Essentials of good website designing & Much More.

3. Content Marketing

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results

4. Website Structuring

• What is Website?- Understanding website
• How to register Site & Hosting of site?
• Domain Extensions

5. Website Creation Using WordPress

• Web Page Creation
• WordPress Themes, Widgets, Plugins
• Contact Forms, Sliders, Elementor

6. Blog Writing

• Blogs Vs Website
• How to write blogs for website
• How to select topics for blog writing
• AI tools for Blog writing

7. Google Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate%
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

8. Understand Acquisition & Conversion

• Traffic Reports
• Events Tracking
• Customization Reports
• Actionable Insights
• Making Better Decisions
• Comparision Reports

9. Google Search Console

• Website Performance
• Url Inspection
• Accelerated Mobile Pages
• Google index
• Crawl
• Security issues
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions

10. Voice Search Optimization

• What is voice engine optimization?
• How do you implement voice search optimization?
• Why you should optimize your website for voice search?

11. E Commerce SEO

• Introduction to E commerce SEO
• What is e-commerce SEO?
• How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

• What is Local SEO
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local
• Submissions

13. Social Media Optimization

• What is Social Media?
• How social media help Business?
• Establishing your online identity.
• Engaging your Audience.
• How to use Groups, Forums, etc.

14. Facebook Organic

• How can Facebook be used to aid my business?
• Developing a useful Company / fan Page
• Establishing your online identity.
• Engaging your Audience, Types of posts, post scheduling
• How to create & use Groups
• Importance of Hashtags & how to use them

15. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

• How to use Twitter
• What are hashtags, Lists
• Twitter Tools
• Popular Twitter Campiagns

16. LinkedIn Organic

• Your Profile: Building quality connections & getting recommendations from others
• How to use Groups-drive traffic with news & discussions
• How to create LinkedIn Company Page & Groups
• Engaging your Audience.

17. YouTube Organic

• How to create YouTube channel
• Youtube Keyword Research
• Publish a High Retention Video
• YouTube ranking factors
• YouTube Video Optimization
• Promote Your Video
• Use of playlists

18. Video SEO

• YouTube Keyword Research
• Publish a High Retention Video
• YouTube Ranking Factors
• YouTube Video Optimization

19. YouTube Monetization

• YouTube channel monetization policies
• How Does YouTube Monetization Work?
• YouTube monetization requirements

20. Social Media Tools

• What are the main types of social media tools?
• Top Social Media Tools You Need to Use
• Tools used for Social Media Management

21. Social Media Automation

• What is Social Media Automation?
• Social Media Automation/ Management Tool
• Buffer/ Hootsuite/ Postcron
• Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
• Add/ Remove Profiles in Tools
• Post Scheduling in Tools
• Performance Analysis

22. Facebook Ads

• How to create Business Manager Accounts
• What is Account, Campaign, Ad Sets, Ad Copy
• How to Create Campaigns on Facebook
• What is Budget & Bidding
• Difference Between Reach & Impressions
• Facebook Retargeting

23. Instagram Ads

• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions

24. LinkedIn Ads

• How to create Campaign Manager Account
• What is Account, Campaign Groups, Campaigns
• Objectives for Campaigns
• Bidding Strategies
• Detail Targeting

25. YouTube Advertising

• How to run Video Ads?
• Types of Video Ads:
• Skippable in Stream Ads
• Non Skippable in stream Ads
• Bumper Ads
• Bidding Strategies for Video Ads

26. Google PPC

• Ad-Words Account Setup
• Creating Ad-Words Account
• Ad-Words Dash Board
• Billing in Ad-Words
• Creating First Campaign
• Understanding purpose of Campaign
• Account Limits in Ad-Words
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Ad groups and Keywords

27. Search Ads/ Text Ads

• Text Ads and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions
• CPC bidding
• Types of Keywords: Exact, Broad, Phrase
• Bids & Budget
• How to create Text ads

28. Image Ads

• Image Ad Formats and Guidelines
• Targeting Methods: Keywords, Topics, Placement Targeting
• Performance Metrics: CPM, vCPM, Budget
• Report, Segment Data Analysis, Impression Shares
• Frequency Capping
• Automated rules
• Target Audience Strategies

29. Video Ads

• How to Video Ads
• Types of Video Ads
• Skippable in stream ads
• Non-skippable in stream ads
• Bumper Ads
• How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

• What are Discovery Ads
• How to Create Discovery Ads
• Bidding Strategies
• How to track conversions

31. Bidding Strategies in Google Ads

• Different Bidding Strategies in Google AdWords
• CPC bidding, CPM bidding, CPV bidding
• How to calculate CTR
• What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

• Why Lead Generation Is Important?
• Understanding the Landing Page
• Understanding Thank You Page
• Landing Page Vs. Website
• Best Practices to Create Landing Page
• Best Practices to Create Thank You Page
• What Is A/B Testing?
• How to Do A/B Testing?
• Converting Leads into Sale
• Understanding Lead Funnel

34. Conversion Tracking Tool

• Introduction to Conversion Optimization
• Conversion Planning
• Landing Page Optimization

35. Remarketing and Conversion

• What is conversion
• Implementing conversion tracking
• Conversion tracking
• Remarketing in adwords
• Benefits of remarketing strategy
• Building remarketing list & custom targets
• Creating remarketing campaign

36. Quora Marketing

• How to Use Quora for Marketing
• Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

• Growth Hacking Basics
• Role of Growth Hacker
• Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

• Understanding Affiliate Marketing
• Sources to Make money online
• Applying for an Affiliate
• Payments & Payouts
• Blogging

39. Introduction to Google AdSense

• Basics of Google Adsense
• Adsense code installation
• Different types of Ads
• Increasing your profitability through Adsense
• Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

• Adding GTM to your website
• Configuring trigger & variables
• Set up AdWords conversion tracking
• Set up Google Analytics
• Set up Google Remarketing
• Set up LinkedIn Code

41. Email Marketing

• Introduction to Email Marketing basic.
• How does Email Marketing Works.
• Building an Email List.
• Creating Email Content.
• Optimising Email Campaign.
• CAN SPAM Act
• Email Marketing Best Practices

42. SMS Marketing

• Setting up account for Bulk SMS
• Naming the Campaign & SMS
• SMS Content
• Character limits
• SMS Scheduling

43. Media Buying

• Advertising: Principles, Concepts and Management
• Media Planning

44. What’s App Marketing

• Whatsapp Marketing Strategies
• Whatsapp Business Features
• Business Profile Setup
• Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

46. Freelancing Projects

• How to work as a freelancer
• Different websites for getting projects on Digital Marketing

47. Online Reputation Management

• What Is ORM?
• Why We Need ORM
• Examples of ORM
• Case Study

48. Resume Building

• How to build resume for different job profiles
• Platforms for resume building
• Which points you should add in Digital Marketing Resume

49. Interview Preparation

• Dos and Don’t for Your First Job Interview
• How to prepare for interview
• Commonly asked interview question & answers

50. Client Pitch

• How to send quotation to the clients
• How to decide budget for campaign
• Quotation formats

51. Graphic Designing: Canva

• How to create images using tools like Canva 
• How to add effects to images

51. Analysis of Other Website