SEO Training in Gota

SEO Training in Gota

Digital Marketing Course in Gota , Ahmedabad , Gujarat. Personal Digital Marketing Course in Gota , Ahmedabad Near me . Are you looking for SEO Training in Gota Ahmedabad ? If yes then this is Trusted Place for everyone.

1Digital Marketing Course in Gota , Ahmedabad

1Offline Digital Marketing Course in Ahmedabad

1Personal Digital Marketing Institute in Ahmedabad

1Digital Marketing Institute in Vadodara

Digital Marketing Course Syllabus – 2024
1Digital Marketing Course Overview

2. Search Engine Optimization Course( SEO ) 

  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.

3. Content Marketing Course

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results

4. Website Structuring 

  • What is Website?- Understanding website
  • How to register Site & Hosting of site?
  • Domain Extensions

5. Website Creation Using WordPress

  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • Contact Forms, Sliders, Elementor

6. Blog Writing

  • Blogs Vs Website
  • How to write blogs for website
  • How to select topics for blog writing
  • AI tools for Blog writing

7. Google Analytics

  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

8. Understand Acquisition & Conversion 

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports

9. Google Search Console 

  • Website Performance
  • Url Inspection
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions

10 Voice Search Optimization

  • What is voice engine optimization?
  • How do you implement voice search optimization?
  • Why you should optimize your website for voice search?

11. E Commerce SEO Course

  • Introduction to E commerce SEO
  • What is e-commerce SEO?
  • How Online Stores Can Drive Organic Traffic

12. Google My Business : Local Listings

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

13. Social Media Optimization Course

  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups, Forums, etc.

14. Facebook Marketing Course

  • How can Facebook be used to aid my business?
  • Developing a useful Company / fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts, post scheduling
  • How to create & use Groups
  • Importance of Hashtags & how to use them
15. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

  • How to use Twitter
  • What are hashtags, Lists
  • Twitter Tools
  • Popular Twitter Campiagns

16.   LinkedIn Marketing Course (Organic )

  • Your Profile: Building quality connections & getting recommendations from others
  • How to use Groups-drive traffic with news & discussions
  • How to create LinkedIn Company Page & Groups
  • Engaging your Audience.

17. Youtube Marketing Course (Organic)

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

18. Video SEO 

  • YouTube Keyword Research
  • Publish a High Retention Video
  • YouTube Ranking Factors
  • YouTube Video Optimization

19. Youtube Monetization

  • YouTube channel monetization policies
  • How Does YouTube Monetization Work?
  • YouTube monetization requirements

20. Social Media Tools

  • What are the main types of social media tools?
  • Top Social Media Tools You Need to Use
  • Tools used for Social Media Management

21. Social Media Automation

  • What is Social Media Automation?
  • Social Media Automation/ Management Tool
  • Buffer/ Hootsuite/ Postcron
  • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
  • Add/ Remove Profiles in Tools
  • Post Scheduling in Tools
  • Performance Analysis

22. Facebook Ads

  • How to create Business Manager Accounts
  • What is Account, Campaign, Ad Sets, Ad Copy
  • How to Create Campaigns on Facebook
  • What is Budget & Bidding
  • Difference Between Reach & Impressions
  • Facebook Retargeting

23.   Instagram Marketing Courses ( Organic & Paid Ads)

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions

24. Linkedin Ads 

  • How to create Campaign Manager Account
  • What is Account, Campaign Groups, Campaigns
  • Objectives for Campaigns
  • Bidding Strategies
  • Detail Targeting

25.  Youtube Advertising 

  • How to run Video Ads?
  • Types of Video Ads:
  • Skippable in Stream Ads
  • Non Skippable in stream Ads
  • Bumper Ads
  • Bidding Strategies for Video Ads

26.  Google PPC

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Ad groups and Keywords

27. Search Ads / Text Ads

  • Text Ads and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC bidding
  • Types of Keywords: Exact, Broad, Phrase
  • Bids & Budget
  • How to create Text ads

28. Image Ads

  • Targeting Methods: Keywords, Topics, Placement Targeting
  • Image Ad Formats and Guidelines
  • Performance Metrics: CPM, vCPM, Budget
  • Report, Segment Data Analysis, Impression Shares
  • Frequency Capping
  • Automated rules
  • Target Audience Strategies

29.   Video Ads 

  • How to Video Ads
  • Types of Video Ads
  • Skippable in stream ads
  • Non-skippable in stream ads
  • Bumper Ads
  • How to link Google AdWords Account to YouTube Channel

30.   Discovery Ads 

  • What are Discovery Ads
  • How to Create Discovery Ads
  • Bidding Strategies
  • How to track conversions

31. Bidding Strategies in Google Ads 

  • Different Bidding Strategies in Google AdWords
  • CPC bidding, CPM bidding, CPV bidding
  • How to calculate CTR
  • What are impressions, impression shares

32.   Performance Planner

33. Lead Generation For Business 

  • Why Lead Generation Is Important?
  • Understanding the Landing Page
  • Understanding Thank You Page
  • Landing Page Vs. Website
  • Best Practices to Create Landing Page
  • Best Practices to Create Thank You Page
  • What Is A/B Testing?
  • How to Do A/B Testing?
  • Converting Leads into Sale
  • Understanding Lead Funnel

34.   Conversion Tracking Tool 

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization

35.    Remarking and Conversion 

  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign

36. Quora Marketing

  • How to Use Quora for Marketing
  • Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

  • Growth Hacking Basics
  • Role of Growth Hacker
  • Growth Hacking Case Studies

38.   Introduction to Affiliate Marketing Course

  • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • Blogging

39.   Introduction to Google Adsense 

  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly

40.    Google Tag Manager

  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

41.   Email Marketing

  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • CAN SPAM Act
  • Email Marketing Best Practices

42.   SMS Marketing

           Setting up account for Bulk SMS

  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling

43. Media Buying 

  • Advertising: Principles, Concepts and Management
  • Media Planning

44.  whatsapp Marketing

  • Whatsapp Marketing Strategies
  • Whatsapp Business Features
  • Business Profile Setup
  • Auto Replies

45. Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

46. Freelancing Projects

  • How to work as a freelancer
  • Different websites for getting projects on Digital Marketing

47.   Online Reputation Management 

  • What Is ORM?
  • Why We Need ORM
  • Examples of ORM
  • Case Study

48. Resume Building 

  • How to build resume for different job profiles
  • Platforms for resume building
  • Which points you should add in Digital Marketing Resume

49. Interview Preparation 

  • Dos and Don’t for Your First Job Interview
  • How to prepare for interview
  • Commonly asked interview question & answers

50. Client Pitch 

  • How to send quotation to the clients
  • How to decide budget for campaign
  • Quotation formats

51.  Graphic Designing Canva 

  • How to create images using tools like Canva 
  • How to add effects to images

52.   Analysis Of other website  

We Provide Digital Marketing Course in C G Road , Chandlodia, Ghodasar, Ghuma , Gomtipur, Hathijan, Isanpur, Jamapur, Juna wadaj , Kalapinagar, Khadia, Kubernagar, Maninagar, Motera, Naranpura, Nava Naroda , New Ranip, Sola Road, Bavla , Naroda, Shela , Krishna Nagar , Shahibaug, Khambhat, Mehsana , Nadiad, Visnagar , Deesa, Kheda , Koteshwar , etc.

For More Information Visit us Our website Other pages : SEO Training in Ahmedabad  or Personal Digital Marketing Course in Ahmedabad /  Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.

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