Personal SEO Training in Ahmedabad – 2024 – Personal SEO Course in Ahmedabad . SEO means search engine optimization and is a technique used to promote web pages on search engine for better ranking and traffic. It is all about attracting the right customer in search engine by using the right search terms in your website pages for raking.
SEO’s main motive is to bring your website on top of the search result in a natural way by using certain techniques that do not break the search engine rules.
SEO can be divided into 2 parts:
On Page SEO
It Refer to the factors that have an effect on your Web page or website. On page SEO optimize content for your target keyword. It Include proper headings, Content quality and many other factors like meta tags, keywords, url optimization, internal linking etc. On page SEO make the base of your website promotion activities.
Off Page SEO
Off page SEO focuses on enhancing the authorization through getting links from another website. The more quality links your website has, the higher your ranking on search engine like Google, Yahoo or Bing.
How Search Engine Works?
Yahoo, Bing and Google are the topmost search engines you will probably work with in India. If you want marketing at an International level Baidu, Excite and other search engines are available. You will mainly learn how Google Extract information from their index in order to provide you more relevant results.
Link Building Techniques
Links are not everything in SEO. Search engines can not only analyze the popularity of the website. It’s mainly based on the number of pages linking to them. Link Building is the height of several skills. You have to be very creative in sales, content writing old type marketing, if you want to link people to your site.
Keyword Research & Analysis
Keyword Research is an important part in SEO. It mainly focuses on how to choose the most relevant keyword for your content, services or product. Keywords are the important infrastructure for online marketing efforts.
SEO Tools
Google Analytic, Google Console, Keyword Planner, Alexa, Moz Tools and more…
Website Performance
It is the main task of an SEO to check the performance of your Website time to time. Despite loosely related to SEO, you should be interested in website speed. If you don’t It would be affecting your ranking indirectly. A Website can be checked for the performance by using Google tools like Google Analytics & Google search console.
SEO is one of the best techniques of digital marketing. It is the process of optimizing your web pages so that they can rank higher in internet search engines like Google, Yahoo, and Bing. A higher-ranking page receives more website visitors and brand awareness therefore it is more profitable for an organization. It requires depth-knowledge and skills as well as practical training for website ranking. By doing an SEO course you can increase organic promotion and website visibility on search engines. SEO Course is the method of improving your website pages to increase visibility on top search engines like Google and Bing. Personal SEO Training Ahmedabad – ( Best Personal SEO Training in Ahmedabad. Myself Mehul Panchal Provide Personal SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad city location since 2022. We Provide Best Digital Marketing Training in Ahmedabad with Latest Syllabus and Less Fees.
Our Advanced Digital Marketing Syllabus are as below
1. Personal SEO Training in Ahmedabad – 2023 ( SEO Course in Ahmedabad, Overview )
2. Search Engine Optimization (SEO)
- What are Search Engines and Basics?
- HTML Basics.
- On Page Optimization.
- Off Page Optimization.
- Essentials of good website designing & Much More.
3. Content Marketing
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
4. Website Structuring
- What is Website?- Understanding website
- How to register Site & Hosting of site?
- Domain Extensions
5. Website Creation Using WordPress
- Web Page Creation
- WordPress Themes, Widgets, Plugins
- Contact Forms, Sliders, Elementor
6. Blog Writing
- Blogs Vs Website
- How to write blogs for website
- How to select topics for blog writing
- AI tools for Blog writing
7. Google Analytics
- Introduction
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
8. Understand Acquisition & Conversion
- Traffic Reports
- Events Tracking
- Customization Reports
- Actionable Insights
- Making Better Decisions
- Comparision Reports
9. Google Search Console
- Website Performance
- Url Inspection
- Accelerated Mobile Pages
- Google index
- Crawl
- Security issues
- Search Analytics
- Links to your Site
- Internal Links
- Manual Actions
10. Voice Search Optimization
- What is voice engine optimization?
- How do you implement voice search optimization?
- Why you should optimize your website for voice search?
11. E Commerce SEO
- Introduction to E commerce SEO
- What is e-commerce SEO?
- How Online Stores Can Drive Organic Traffic
12. Google My Business: Local Listings
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions
13. Social Media Optimization
- What is Social Media?
- How social media help Business?
- Establishing your online identity.
- Engaging your Audience.
- How to use Groups, Forums, etc.
14. Facebook Organic
- How can Facebook be used to aid my business?
- Developing a useful Company / fan Page
- Establishing your online identity.
- Engaging your Audience, Types of posts, post scheduling
- How to create & use Groups
- Importance of Hashtags & how to use them
15. Twitter Organic
Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.
- How to use Twitter
- What are hashtags, Lists
- Twitter Tools
- Popular Twitter Campiagns
16. LinkedIn Organic
- Your Profile: Building quality connections & getting recommendations from others
- How to use Groups-drive traffic with news & discussions
- How to create LinkedIn Company Page & Groups
- Engaging your Audience.
17. YouTube Organic
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
- Use of playlists
18. Video SEO
- YouTube Keyword Research
- Publish a High Retention Video
- YouTube Ranking Factors
- YouTube Video Optimization
19. YouTube Monetization
- YouTube channel monetization policies
- How Does YouTube Monetization Work?
- YouTube monetization requirements
20. Social Media Tools
- What are the main types of social media tools?
- Top Social Media Tools You Need to Use
- Tools used for Social Media Management
21. Social Media Automation
- What is Social Media Automation?
- Social Media Automation/ Management Tool
- Buffer/ Hootsuite/ Postcron
- Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
- Add/ Remove Profiles in Tools
- Post Scheduling in Tools
- Performance Analysis
22. Facebook Ads
- How to create Business Manager Accounts
- What is Account, Campaign, Ad Sets, Ad Copy
- How to Create Campaigns on Facebook
- What is Budget & Bidding
- Difference Between Reach & Impressions
- Facebook Retargeting
23. Instagram Ads
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
24. LinkedIn Ads
- How to create Campaign Manager Account
- What is Account, Campaign Groups, Campaigns
- Objectives for Campaigns
- Bidding Strategies
- Detail Targeting
25. YouTube Advertising
- How to run Video Ads?
- Types of Video Ads:
- Skippable in Stream Ads
- Non Skippable in stream Ads
- Bumper Ads
- Bidding Strategies for Video Ads
26. Google PPC
- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Ad groups and Keywords
27. Search Ads/ Text Ads
- Text Ads and Guidelines
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC bidding
- Types of Keywords: Exact, Broad, Phrase
- Bids & Budget
- How to create Text ads
28. Image Ads
- Image Ad Formats and Guidelines
- Targeting Methods: Keywords, Topics, Placement Targeting
- Performance Metrics: CPM, vCPM, Budget
- Report, Segment Data Analysis, Impression Shares
- Frequency Capping
- Automated rules
- Target Audience Strategies
29. Video Ads
- How to Video Ads
- Types of Video Ads
- Skippable in stream ads
- Non-skippable in stream ads
- Bumper Ads
- How to link Google AdWords Account to YouTube Channel
30. Discovery Ads
- What are Discovery Ads
- How to Create Discovery Ads
- Bidding Strategies
- How to track conversions
31. Bidding Strategies in Google Ads
- Different Bidding Strategies in Google AdWords
- CPC bidding, CPM bidding, CPV bidding
- How to calculate CTR
- What are impressions, impression shares
32. Performance Planner
33. Lead Generation for Business
- Why Lead Generation Is Important?
- Understanding the Landing Page
- Understanding Thank You Page
- Landing Page Vs. Website
- Best Practices to Create Landing Page
- Best Practices to Create Thank You Page
- What Is A/B Testing?
- How to Do A/B Testing?
- Converting Leads into Sale
- Understanding Lead Funnel
34. Conversion Tracking Tool
- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization
35. Remarketing and Conversion
- What is conversion
- Implementing conversion tracking
- Conversion tracking
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign
36. Quora Marketing
- How to Use Quora for Marketing
- Quora Marketing Strategy for Your Business
37. Growth Hacking Topic
- Growth Hacking Basics
- Role of Growth Hacker
- Growth Hacking Case Studies
38. Introduction to Affiliate Marketing
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- Blogging
39. Introduction to Google AdSense
- Basics of Google Adsense
- Adsense code installation
- Different types of Ads
- Increasing your profitability through Adsense
- Effective tips in placing video, image and text ads into your website correctly
40. Google Tag Manager
- Adding GTM to your website
- Configuring trigger & variables
- Set up AdWords conversion tracking
- Set up Google Analytics
- Set up Google Remarketing
- Set up LinkedIn Code
41. Email Marketing
- Introduction to Email Marketing basic.
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- CAN SPAM Act
- Email Marketing Best Practices
42. SMS Marketing
- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- Character limits
- SMS Scheduling
43. Media Buying
- Advertising: Principles, Concepts and Management
- Media Planning
44. What’s App Marketing
- Whatsapp Marketing Strategies
- Whatsapp Business Features
- Business Profile Setup
- Auto Replies
45. Influencer Marketing
Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.
46. Freelancing Projects
- How to work as a freelancer
- Different websites for getting projects on Digital Marketing
47. Online Reputation Management
- What Is ORM?
- Why We Need ORM
- Examples of ORM
- Case Study
48. Resume Building
- How to build resume for different job profiles
- Platforms for resume building
- Which points you should add in Digital Marketing Resume
49. Interview Preparation
- Dos and Don’t for Your First Job Interview
- How to prepare for interview
- Commonly asked interview question & answers
50. Client Pitch
- How to send quotation to the clients
- How to decide budget for campaign
- Quotation formats
51. Graphic Designing: Canva
- How to create images using tools like Canva
- How to add effects to images
52. Analysis of Other Website
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