Personal Digital Marketing Course in Ghatlodia , Ahmedabad , Gujarat – Offline Digital Marketing Course in Ghatlodia / Digital Marketing Classes in Ghatlodia  Near me Available Here.

Digital Marketing Course in Ghatlodia Syllabus – 2024

Digital Marketing Course  in Ghatlodia , Ahmedabad – Digital Marketing Classes in Ghatlodia Overview

Search Engine Optimization Course( SEO ) 

• What are Search Engines and Basics?
• HTML Basics.
• On Page Optimization.
• Off Page Optimization.
• Essentials of good website designing & Much More.

Content Marketing Course

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results

Website Structuring 

• What is Website?- Understanding website
• How to register Site & Hosting of site?
• Domain Extensions

Website Creation Using WordPress

• Web Page Creation
• WordPress Themes, Widgets, Plugins
• Contact Forms, Sliders, Elementor

Blog Writing

• Blogs Vs Website
• How to write blogs for website
• How to select topics for blog writing
• AI tools for Blog writing

Google Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate%
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

Understand Acquisition & Conversion 

• Traffic Reports
• Events Tracking
• Customization Reports
• Actionable Insights
• Making Better Decisions
• Comparision Reports

Google Search Console 

• Website Performance
• Url Inspection
• Accelerated Mobile Pages
• Google index
• Crawl
• Security issues
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions

Search Optimization Introduction

• What is voice engine optimization?
• How do you implement voice search optimization?
• Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

• What is e-commerce SEO?
• How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

• What is Local SEO
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local
• Submissions

Social Media Optimization Course

• What is Social Media?
• How social media help Business?
• Establishing your online identity.
• Engaging your Audience.
• How to use Groups, Forums, etc.

Facebook Marketing Course

• How can Facebook be used to aid my business?
• Developing a useful Company / fan Page
• Establishing your online identity.
• Engaging your Audience, Types of posts, post scheduling
• How to create & use Groups
• Importance of Hashtags & how to use them

Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

• How to use Twitter
• What are hashtags, Lists
• Twitter Tools
• Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

• Your Profile: Building quality connections & getting recommendations from others
• How to use Groups-drive traffic with news & discussions
• How to create LinkedIn Company Page & Groups
• Engaging your Audience.

Youtube Marketing Course (Organic)

• How to create YouTube channel
• Youtube Keyword Research
• Publish a High Retention Video
• YouTube ranking factors
• YouTube Video Optimization
• Promote Your Video
• Use of playlists

Video SEO 

• YouTube Keyword Research
• Publish a High Retention Video
• YouTube Ranking Factors
• YouTube Video Optimization

Youtube Monetization

• YouTube channel monetization policies
• How Does YouTube Monetization Work?
• YouTube monetization requirements

Social Media Tools

• What are the main types of social media tools?
• Top Social Media Tools You Need to Use
• Tools used for Social Media Management

Social Media Automation

• What is Social Media Automation?
• Social Media Automation/ Management Tool
• Buffer/ Hootsuite/ Postcron
• Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
• Add/ Remove Profiles in Tools
• Post Scheduling in Tools
• Performance Analysis

Facebook Ads

• How to create Business Manager Accounts
• What is Account, Campaign, Ad Sets, Ad Copy
• How to Create Campaigns on Facebook
• What is Budget & Bidding
• Difference Between Reach & Impressions
• Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions 

Linkedin Ads  

• How to create Campaign Manager Account
• What is Account, Campaign Groups, Campaigns
• Objectives for Campaigns
• Bidding Strategies
• Detail Targeting

Youtube Advertising 

• How to run Video Ads?
• Types of Video Ads:
• Skippable in Stream Ads
• Non Skippable in stream Ads
• Bumper Ads
• Bidding Strategies for Video Ads

Google PPC

• Ad-Words Account Setup
• Creating Ad-Words Account
• Ad-Words Dash Board
• Billing in Ad-Words
• Creating First Campaign
• Understanding purpose of Campaign
• Account Limits in Ad-Words
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Ad groups and Keywords

Search Ads / Text Ads

• Text Ads and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions
• CPC bidding
• Types of Keywords: Exact, Broad, Phrase
• Bids & Budget
• How to create Text ads

Image Ads

• Targeting Methods: Keywords, Topics, Placement Targeting
• Image Ad Formats and Guidelines
• Performance Metrics: CPM, vCPM, Budget
• Report, Segment Data Analysis, Impression Shares
• Frequency Capping
• Automated rules
• Target Audience Strategies

Video Ads 

• How to Video Ads
• Types of Video Ads
• Skippable in stream ads
• Non-skippable in stream ads
• Bumper Ads
• How to link Google AdWords Account to YouTube Channel

Discovery Ads 

• What are Discovery Ads
• How to Create Discovery Ads
• Bidding Strategies
• How to track conversions

Bidding Strategies in Google Ads 

• Different Bidding Strategies in Google AdWords
• CPC bidding, CPM bidding, CPV bidding
• How to calculate CTR
• What are impressions, impression shares

Performance Planner

Lead create after ranking Result 

• Why Lead Generation Is Important?
• Understanding the Landing Page
• Understanding Thank You Page
• Landing Page Vs. Website
• Best Practices to Create Landing Page
• Best Practices to Create Thank You Page
• What Is A/B Testing?
• How to Do A/B Testing?
• Converting Leads into Sale
• Understanding Lead Funnel

Conversion Tracking Tool 

• Introduction to Conversion Optimization
• Conversion Planning
• Landing Page Optimization

Remarking and Conversion 

• What is conversion
• Implementing conversion tracking
• Conversion tracking
• Remarketing in adwords
• Benefits of remarketing strategy
• Building remarketing list & custom targets
• Creating remarketing campaign

Quora Marketing

• How to Use Quora for Marketing
• Quora Marketing Strategy for Your Business

Growth Hacking Topic

• Growth Hacking Basics
• Role of Growth Hacker
• Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

• Understanding Affiliate Marketing
• Sources to Make money online
• Applying for an Affiliate
• Payments & Payouts
• Blogging

Introduction to Google Adsense 

• Basics of Google Adsense
• Adsense code installation
• Different types of Ads
• Increasing your profitability through Adsense
• Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

• Adding GTM to your website
• Configuring trigger & variables
• Set up AdWords conversion tracking
• Set up Google Analytics
• Set up Google Remarketing
• Set up LinkedIn Code

Email Marketing

• Introduction to Email Marketing basic.
  
  • How does Email Marketing Works.B
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • CAN SPAM Act
  • Email Marketing Best Practices

SMS Marketing

           Setting up account for Bulk SMS

• Naming the Campaign & SMS
• SMS Content
• Character limits
• SMS Scheduling

Media Buying 

• Advertising: Principles, Concepts and Management
• Media Planning

whatsapp Marketing

• Whatsapp Marketing Strategies
• Whatsapp Business Features
• Business Profile Setup
• Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

• How to work as a freelancer
• Different websites for getting projects on Digital Marketing

Online Reputation Management 

• What Is ORM?
• Why We Need ORM
• Examples of ORM
• Case Study

Resume Building 

• How to build resume for different job profiles
• Platforms for resume building
• Which points you should add in Digital Marketing Resume

Interview Preparation 

• Dos and Don’t for Your First Job Interview
• How to prepare for interview
• Commonly asked interview question & answers

Client Pitch 

• How to send quotation to the clients
• How to decide budget for campaign
• Quotation formats

Graphic Designing Canva 

• How to create images using tools like Canva 
• How to add effects to images

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For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.