Digital Marketing Course in Gandhinagar  Gujarat – Offline Digital Marketing Course in Gandhinagar , Gujarat / Personal Digital Marketing Course in Gandhinagar Available Here.

We Provide Offline Digital Marketing Course in Gandhinagar  – Offline Digital Marketing Course in Gandhinagar , / Digital Marketing Classes in Gandhinagar  Near me Available Here.

Offline Digital Marketing Course in Gandhinagar ,  Syllabus – 2024

Digital Marketing Course in Gandhinagar , Overview

Search Engine Optimization Course( SEO ) 

• • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.

Content Marketing Course

• • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results

Website Structuring 

• What is Website?- Understanding website
• How to register Site & Hosting of site?
• Domain Extensions

Website Creation Using WordPress

• Web Page Creation
• WordPress Themes, Widgets, Plugins
• Contact Forms, Sliders, Elementor

Blog Writing

• Blogs Vs Website
• How to write blogs for website
• How to select topics for blog writing
• AI tools for Blog writing

Google Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate%
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

Understand Acquisition & Conversion 

• Traffic Reports
• Events Tracking
• Customization Reports
• Actionable Insights
• Making Better Decisions
• Comparision Reports

Google Search Console 

• Website Performance
• Url Inspection
• Accelerated Mobile Pages
• Google index
• Crawl
• Security issues
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions

Search Optimization Introduction

• • What is voice engine optimization?
  • How do you implement voice search optimization?
  • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

• What is e-commerce SEO?
• How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

• • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

Social Media Optimization Course

• • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups, Forums, etc.

Facebook Marketing Course

• • How can Facebook be used to aid my business?
  • Developing a useful Company / fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts, post scheduling
  • How to create & use Groups
  • Importance of Hashtags & how to use them

Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

• • How to use Twitter
  • What are hashtags, Lists
  • Twitter Tools
  • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

• • Your Profile: Building quality connections & getting recommendations from others
  • How to use Groups-drive traffic with news & discussions
  • How to create LinkedIn Company Page & Groups
  • Engaging your Audience.

Youtube Marketing Course (Organic)

• • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

Video SEO 

• • YouTube Keyword Research
  • Publish a High Retention Video
  • YouTube Ranking Factors
  • YouTube Video Optimization

Youtube Monetization

• YouTube channel monetization policies
• How Does YouTube Monetization Work?
• YouTube monetization requirements

Social Media Tools

• What are the main types of social media tools?
• Top Social Media Tools You Need to Use
• Tools used for Social Media Management

Social Media Automation

• • What is Social Media Automation?
  • Social Media Automation/ Management Tool
  • Buffer/ Hootsuite/ Postcron
  • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
  • Add/ Remove Profiles in Tools
  • Post Scheduling in Tools
  • Performance Analysis

Facebook Ads

• • How to create Business Manager Accounts
  • What is Account, Campaign, Ad Sets, Ad Copy
  • How to Create Campaigns on Facebook
  • What is Budget & Bidding
  • Difference Between Reach & Impressions
  • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions 

Linkedin Ads  

• How to create Campaign Manager Account
• What is Account, Campaign Groups, Campaigns
• Objectives for Campaigns
• Bidding Strategies
• Detail Targeting

Youtube Advertising 

• How to run Video Ads?
• Types of Video Ads:
• Skippable in Stream Ads
• Non Skippable in stream Ads
• Bumper Ads
• Bidding Strategies for Video Ads

Google PPC

• • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Ad groups and Keywords

Search Ads / Text Ads

• Text Ads and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions
• CPC bidding
• Types of Keywords: Exact, Broad, Phrase
• Bids & Budget
• How to create Text ads

Image Ads

• Targeting Methods: Keywords, Topics, Placement Targeting
• Image Ad Formats and Guidelines
• Performance Metrics: CPM, vCPM, Budget
• Report, Segment Data Analysis, Impression Shares
• Frequency Capping
• Automated rules
• Target Audience Strategies

Video Ads 

• How to Video Ads
• Types of Video Ads
• Skippable in stream ads
• Non-skippable in stream ads
• Bumper Ads
• How to link Google AdWords Account to YouTube Channel

Discovery Ads 

• What are Discovery Ads
• How to Create Discovery Ads
• Bidding Strategies
• How to track conversions

Bidding Strategies in Google Ads 

• Different Bidding Strategies in Google AdWords
• CPC bidding, CPM bidding, CPV bidding
• How to calculate CTR
• What are impressions, impression shares

Performance Planner

Lead create after ranking Result 

• Why Lead Generation Is Important?
• Understanding the Landing Page
• Understanding Thank You Page
• Landing Page Vs. Website
• Best Practices to Create Landing Page
• Best Practices to Create Thank You Page
• What Is A/B Testing?
• How to Do A/B Testing?
• Converting Leads into Sale
• Understanding Lead Funnel

Conversion Tracking Tool 

• • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization

Remarking and Conversion 

• • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign

Quora Marketing

• • How to Use Quora for Marketing
  • Quora Marketing Strategy for Your Business

Growth Hacking Topic

• • Growth Hacking Basics
  • Role of Growth Hacker
  • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

• • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • Blogging

Introduction to Google Adsense 

• • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

• • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

Email Marketing

• Introduction to Email Marketing basic.
  
  • How does Email Marketing Works.B
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • CAN SPAM Act
  • Email Marketing Best Practices

SMS Marketing

           Setting up account for Bulk SMS

• • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling

Media Buying 

• Advertising: Principles, Concepts and Management
• Media Planning

whatsapp Marketing

• • Whatsapp Marketing Strategies
  • Whatsapp Business Features
  • Business Profile Setup
  • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

• How to work as a freelancer
• Different websites for getting projects on Digital Marketing

Online Reputation Management 

• What Is ORM?
• Why We Need ORM
• Examples of ORM
• Case Study

Resume Building 

• How to build resume for different job profiles
• Platforms for resume building
• Which points you should add in Digital Marketing Resume

Interview Preparation 

• • Dos and Don’t for Your First Job Interview
  • How to prepare for interview
  • Commonly asked interview question & answers

Client Pitch 

• • How to send quotation to the clients
  • How to decide budget for campaign
  • Quotation formats

Graphic Designing Canva 

• • How to create images using tools like Canva 
  • How to add effects to images

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For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.