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MODULE 1: BASICS DIGITAL MARKETING
- Introduction To Online Digital MarketingImportance Of Digital MarketingHow did Internet Marketing work?Traditional Vs. Digital MarketingTypes of Digital MarketingIncreasing VisibilityVisitors’ EngagementBringing Targeted TrafficLead Generation
MODULE 2: Search Engine Optimization
- What are Search Engines and Basics?HTML Basics.On Page Optimization.Off Page Optimization.Essentials of good website designing & Much More.
MODULE 3 : Content Marketing
- Content Marketing Overview and StrategyContent Marketing ChannelsCreating ContentContent Strategy & ChallengesImage MarketingVideo MarketingMeasuring Results
MODULE 4 : Website Structuring
- What is Website?- Understanding websiteHow to register Site & Hosting of site?Domain Extensions
MODULE 5 : Google Analytics
- IntroductionNavigating Google AnalyticsSessionsUsersTraffic SourceContentReal Time VisitorsBounce Rate%CustomizationReportsActionable InsightsMaking Better Decisions
MODULE 6 : WordPress Introduction and Changes
- Web Page CreationWordPress Themes, Widgets, PluginsContact Forms, Sliders, Elementor
MODULE 7 : Website Layout Design and Analysis
- Actionable InsightsMaking Better DecisionsComparision Reports
MODULE 8 : Google Search Console
- Website PerformanceUrl InspectionAccelerated Mobile PagesGoogle indexCrawlSecurity issuesSearch AnalyticsLinks to your SiteInternal LinksManual Actions
MODULE 9 : Google Business and Local Listing
- What is Local SEOImportance of Local SEOSubmission to Google My BusinessCompleting the ProfileLocal SEO Ranking SignalsLocal SEO Negative SignalsCitations and LocalSubmissions
MODULE 10 : Social Media Optimization
- What is Social Media?How social media help Business?Establishing your online identity.Engaging your Audience.How to use Groups, Forums, etc
MODULE 11 : Facebook Organic
- How can Facebook be used to aid my business?Developing a useful Company / fan PageEstablishing your online identity.Engaging your Audience, Types of posts, post schedulingHow to create & use GroupsImportance of Hashtags & how to use them
MODULE 12 : Twitter Organic
- How to use TwitterWhat are hashtags, ListsTwitter ToolsPopular Twitter Campiagns
MODULE 13 : Linkedin Organic
- Your Profile: Building quality connections & getting recommendations from othersHow to create LinkedIn Company Page & GroupsEngaging your Audience.
MODULE 14 : Youtube Organic
- How to create YouTube channelYoutube Keyword ResearchYouTube ranking factorsYouTube Video OptimizationPromote Your Video
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Location of Training
- AhmedabadRajkotNavsariVapiGandhinagarVadodara
MODULE 15 : Youtube Advertising
- How to create YouTube channelYoutube Keyword ResearchPublish a High Retention VideoYouTube ranking factorsYouTube Video OptimizationPromote Your VideoUse of playlists
MODULE 16 : Facebook Advertising
- How to create Business Manager AccountsWhat is Account, Campaign, Ad Sets, Ad CopyHow to Create Campaigns on FacebookWhat is Budget & BiddingDifference Between Reach & ImpressionsDifferent Objectives for campaignsTypes of Ads, placementsFacebook Retargeting
MODULE 17 : Linkedin Advertising
- How to create Campaign Manager AccountWhat is Account, Campaign Groups, CampiagnsObjectives for CampaignsBidding StrategiesDetail TergetingAdvanced Audience TargetingAd FormatConversion Tracking
MODULE 18 : Conversation Tracing ToolMODULE 19 : Remarking and Conversation Tool
- What is conversionImplementing conversion trackingConversion trackingRemarketing in adwordsBenefits of remarketing strategyBuilding remarketing list & custom targetsCreating remarketing campaign
MODULE 20 : Email Marketing
- Introduction to Email Marketing basic.How does Email Marketing Works.Building an Email List.Creating Email Content.Optimising Email Campaign.CAN SPAM ActEmail Marketing Best Practices
MODULE 21 : Growth Tips
- Growth Hacking BasicsRole of Growth Hacker
MODULE 22 : Affiliate Marketing
- Understanding Affiliate MarketingSources to Make money onlineApplying for an AffiliatePayments & PayoutsBlogging
MODULE 23 : SMS Marketing
- Setting up account for Bulk SMSNaming the Campaign & SMSSMS ContentCharacter limitsSMS Scheduling
MODULE 24 : Digital Marketing Platforms
- Advertising: Principles, Concepts and ManagementMedia Planning
MODULE 25 : Freelancing Projects
- How to work as a freelancerDifferent websites for getting projects on Digital Marketing
MODULE 26 : Question Answer
- 1. What is SEO?2. Why is SEO important to businesses?3. Google Ranking Factors4. What is Google Sandbox?5. What is a paid result?6. What are keyword frequency, Keyword Density and Keyword Proximity?7. What is robots.txt?13. What is Sitemap?
MODULE 27 : Google Adwords
- Ad-Words Account SetupCreating Ad-Words AccountAd-Words Dash BoardBilling in Ad-WordsCreating First CampaignUnderstanding purpose of CampaignAccount Limits in Ad-WordsLocation and Language SettingsNetworks and DevicesBidding and BudgetSchedule: Start date, end date, ad schedulingAd delivery: Ad rotation, frequency cappingDemographic bidding (Display Only)Ad groups and KeywordsDisplay Ad ServerKeyword Types (Broad, Phrase, Exact and Negative)
MODULE 28 : Client ReportingMODULE 29 : Youtube OrganicWhy Career in Digital Marketing?
- Digital Marketing careers are in high demand right now.Digital Marketing jobs are in demandDigital Marketing are the easiest high paying jobs
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For More Information Visit us Our website Other pages : SEO Training or Digital Marketing Course in Vadodara Gujarat. India. Directly Call us : +91 – 9510352807.