Digital Marketing Course in Zundal Ahmedabad

Digital Marketing Course in Zundal , Ahmedabad

We Provide Digital Marketing Course in Zundal , Ahmedabad, Gujarat – Offline Digital Marketing Course in Zundal , Ahmedabad/ Digital Marketing Classes in Zundal, Ahmedabad Available Here.

Digital Marketing Course in Zundal , Ahmedabad , Syllabus – 2024

Digital Marketing Course Overview

Search Engine Optimization Course( SEO ) 

• • • • What are Search Engines and Basics?
    • • HTML Basics.
    • • On Page Optimization.
    • • Off Page Optimization.
    • • Essentials of good website designing & Much More.

Content Marketing Course

• • • • Content Marketing Overview and Strategy
    • • Content Marketing Channels
    • • Creating Content
    • • Content Strategy & Challenges
    • • Image Marketing
    • • Video Marketing
    • • Measuring Results

Website Structuring 

• • What is Website?- Understanding website
• • How to register Site & Hosting of site?
• • Domain Extensions

Website Creation Using WordPress

• • Web Page Creation
• • WordPress Themes, Widgets, Plugins
• • Contact Forms, Sliders, Elementor

Blog Writing

• • Blogs Vs Website
• • How to write blogs for website
• • How to select topics for blog writing
• • AI tools for Blog writing

Google Analytics

• • Introduction
• • Navigating Google Analytics
• • Sessions
• • Users
• • Traffic Source
• • Content
• • Real Time Visitors
• • Bounce Rate%
• • Customization
• • Reports
• • Actionable Insights
• • Making Better Decisions

Understand Acquisition & Conversion 

• • Traffic Reports
• • Events Tracking
• • Customization Reports
• • Actionable Insights
• • Making Better Decisions
• • Comparision Reports

Google Search Console 

• • Website Performance
• • Url Inspection
• • Accelerated Mobile Pages
• • Google index
• • Crawl
• • Security issues
• • Search Analytics
• • Links to your Site
• • Internal Links
• • Manual Actions

Search Optimization Introduction

• • • • What is voice engine optimization?
    • • How do you implement voice search optimization?
    • • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

• • What is e-commerce SEO?
• • How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

• • • • What is Local SEO
    • • Importance of Local SEO
    • • Submission to Google My Business
    • • Completing the Profile
    • • Local SEO Ranking Signals
    • • Local SEO Negative Signals
    • • Citations and Local
    • • Submissions

Social Media Optimization Course

• • • • What is Social Media?
    • • How social media help Business?
    • • Establishing your online identity.
    • • Engaging your Audience.
    • • How to use Groups, Forums, etc.

Facebook Marketing Course

• • • • How can Facebook be used to aid my business?
    • • Developing a useful Company / fan Page
    • • Establishing your online identity.
    • • Engaging your Audience, Types of posts, post scheduling
    • • How to create & use Groups
    • • Importance of Hashtags & how to use them

Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

• • • • How to use Twitter
    • • What are hashtags, Lists
    • • Twitter Tools
    • • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

• • • • Your Profile: Building quality connections & getting recommendations from others
    • • How to use Groups-drive traffic with news & discussions
    • • How to create LinkedIn Company Page & Groups
    • • Engaging your Audience.

Youtube Marketing Course (Organic)

• • • • How to create YouTube channel
    • • Youtube Keyword Research
    • • Publish a High Retention Video
    • • YouTube ranking factors
    • • YouTube Video Optimization
    • • Promote Your Video
    • • Use of playlists

Video SEO 

• • • • YouTube Keyword Research
    • • Publish a High Retention Video
    • • YouTube Ranking Factors
    • • YouTube Video Optimization

Youtube Monetization

• • YouTube channel monetization policies
• • How Does YouTube Monetization Work?
• • YouTube monetization requirements

Social Media Tools

• • What are the main types of social media tools?
• • Top Social Media Tools You Need to Use
• • Tools used for Social Media Management

Social Media Automation

• • • • What is Social Media Automation?
    • • Social Media Automation/ Management Tool
    • • Buffer/ Hootsuite/ Postcron
    • • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
    • • Add/ Remove Profiles in Tools
    • • Post Scheduling in Tools
    • • Performance Analysis

Facebook Ads

• • • • How to create Business Manager Accounts
    • • What is Account, Campaign, Ad Sets, Ad Copy
    • • How to Create Campaigns on Facebook
    • • What is Budget & Bidding
    • • Difference Between Reach & Impressions
    • • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

• • Text Ads and Guidelines
• • Image Ad Formats and Guidelines
• • Landing Page Optimization
• • Performance Metrics: CTR, Avg. Position, Search Term
• • Report, Segment Data Analysis, Impression Shares
• • AdWords Policies, Ad Extensions

Linkedin Ads 

• • How to create Campaign Manager Account
• • What is Account, Campaign Groups, Campaigns
• • Objectives for Campaigns
• • Bidding Strategies
• • Detail Targeting

Youtube Advertising 

• • How to run Video Ads?
• • Types of Video Ads:
• • Skippable in Stream Ads
• • Non Skippable in stream Ads
• • Bumper Ads
• • Bidding Strategies for Video Ads

Google PPC

• • • • Ad-Words Account Setup
    • • Creating Ad-Words Account
    • • Ad-Words Dash Board
    • • Billing in Ad-Words
    • • Creating First Campaign
    • • Understanding purpose of Campaign
    • • Account Limits in Ad-Words
    • • Location and Language Settings
    • • Networks and Devices
    • • Bidding and Budget
    • • Schedule: Start date, end date, ad scheduling
    • • Ad delivery: Ad rotation, frequency capping
    • • Ad groups and Keywords

Search Ads / Text Ads

• • Text Ads and Guidelines
• • Landing Page Optimization
• • Performance Metrics: CTR, Avg. Position, Search Term
• • Report, Segment Data Analysis, Impression Shares
• • AdWords Policies, Ad Extensions
• • CPC bidding
• • Types of Keywords: Exact, Broad, Phrase
• • Bids & Budget
• • How to create Text ads

Image Ads

• • Targeting Methods: Keywords, Topics, Placement Targeting
• • Image Ad Formats and Guidelines
• • Performance Metrics: CPM, vCPM, Budget
• • Report, Segment Data Analysis, Impression Shares
• • Frequency Capping
• • Automated rules
• • Target Audience Strategies

Video Ads 

• • How to Video Ads
• • Types of Video Ads
• • Skippable in stream ads
• • Non-skippable in stream ads
• • Bumper Ads
• • How to link Google AdWords Account to YouTube Channel

Discovery Ads 

• • What are Discovery Ads
• • How to Create Discovery Ads
• • Bidding Strategies
• • How to track conversions

Bidding Strategies in Google Ads 

• • Different Bidding Strategies in Google AdWords
• • CPC bidding, CPM bidding, CPV bidding
• • How to calculate CTR
• • What are impressions, impression shares

Performance Planner

Lead create after ranking Result 

• • Why Lead Generation Is Important?
• • Understanding the Landing Page
• • Understanding Thank You Page
• • Landing Page Vs. Website
• • Best Practices to Create Landing Page
• • Best Practices to Create Thank You Page
• • What Is A/B Testing?
• • How to Do A/B Testing?
• • Converting Leads into Sale
• • Understanding Lead Funnel

Conversion Tracking Tool 

• • • • Introduction to Conversion Optimization
    • • Conversion Planning
    • • Landing Page Optimization

Remarking and Conversion 

• • • • What is conversion
    • • Implementing conversion tracking
    • • Conversion tracking
    • • Remarketing in adwords
    • • Benefits of remarketing strategy
    • • Building remarketing list & custom targets
    • • Creating remarketing campaign

Quora Marketing

• • • • How to Use Quora for Marketing
    • • Quora Marketing Strategy for Your Business

Growth Hacking Topic

• • • • Growth Hacking Basics
    • • Role of Growth Hacker
    • • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

• • • • Understanding Affiliate Marketing
    • • Sources to Make money online
    • • Applying for an Affiliate
    • • Payments & Payouts
    • • Blogging

Introduction to Google Adsense 

• • • • Basics of Google Adsense
    • • Adsense code installation
    • • Different types of Ads
    • • Increasing your profitability through Adsense
    • • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

• • • • Adding GTM to your website
    • • Configuring trigger & variables
    • • Set up AdWords conversion tracking
    • • Set up Google Analytics
    • • Set up Google Remarketing
    • • Set up LinkedIn Code

Email Marketing

• • Introduction to Email Marketing basic.
    • • How does Email Marketing Works.B
    • • Building an Email List.
    • • Creating Email Content.
    • • Optimising Email Campaign.
    • • CAN SPAM Act
    • • Email Marketing Best Practices

SMS Marketing

Setting up account for Bulk SMS

• • • • Naming the Campaign & SMS
    • • SMS Content
    • • Character limits
    • • SMS Scheduling

Media Buying 

• • Advertising: Principles, Concepts and Management
• • Media Planning

whatsapp Marketing

• • • • Whatsapp Marketing Strategies
    • • Whatsapp Business Features
    • • Business Profile Setup
    • • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

• • How to work as a freelancer
• • Different websites for getting projects on Digital Marketing

Online Reputation Management 

• • What Is ORM?
• • Why We Need ORM
• • Examples of ORM
• • Case Study

Resume Building 

• • How to build resume for different job profiles
• • Platforms for resume building
• • Which points you should add in Digital Marketing Resume

Interview Preparation 

• • • • Dos and Don’t for Your First Job Interview
    • • How to prepare for interview
    • • Commonly asked interview question & answers

Client Pitch 

• • • • How to send quotation to the clients
    • • How to decide budget for campaign
    • • Quotation formats

Graphic Designing Canva 

• • • • How to create images using tools like Canva
    • • How to add effects to images

Analysis Of other website

For More Information visit us our website : SEO Training Ahmedabad = Digital Marketing Course in Ahmedabad – Personal Digital Marketing Course – Online Digital Marketing Course .

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Digital Marketing Course in Zundal