Offline Digital Marketing Course in Ahmeabad , Syllabus – 2024

Digital Marketing Course Overview

Search Engine Optimization Course ( SEO )

• What are Search Engines and Basics?
• HTML Basics.
• On Page Optimization.
• Off Page Optimization.
• Essentials of good website designing & Much More.

Content Marketing Course

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results
• Website Structuring

What is Website?- Understanding website

How to register Site & Hosting of site?

Domain Extensions

Website Creation Using WordPress

• Web Page Creation
• WordPress Themes, Widgets, Plugins
• Contact Forms, Sliders, Elementor

Blog Writing

• Blogs Vs Website
• How to write blogs for website
• How to select topics for blog writing
• AI tools for Blog writing

Google Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate%
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

Understand Acquisition & Conversion

• Traffic Reports
• Events Tracking
• Customization Reports
• Actionable Insights
• Making Better Decisions
• Comparision Reports

Google Search Console

• Website Performance
• Url Inspection
• Accelerated Mobile Pages
• Google index
• Crawl
• Security issues
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions

Search Optimization Introduction

• What is voice engine optimization?
• How do you implement voice search optimization?
• Why you should optimize your website for voice search?

E Commerce SEO Course Work

• Introduction to E commerce SEO
• What is e-commerce SEO?
• How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

• What is Local SEO
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local
• Submissions

Social Media Optimization Course

• What is Social Media?
• How social media help Business?
• Establishing your online identity.
• Engaging your Audience.
• How to use Groups, Forums, etc.

Facebook Marketing Course

• How can Facebook be used to aid my business?
• Developing a useful Company / fan Page
• Establishing your online identity.
• Engaging your Audience, Types of posts, post scheduling
• How to create & use Groups
• Importance of Hashtags & how to use them

Twitter Organic

• Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.
• How to use Twitter
• What are hashtags, Lists
• Twitter Tools
• Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

• Your Profile: Building quality connections & getting recommendations from others
• How to use Groups-drive traffic with news & discussions
• How to create LinkedIn Company Page & Groups
• Engaging your Audience.

Youtube Marketing Course (Organic)

• How to create YouTube channel
• Youtube Keyword Research
• Publish a High Retention Video
• YouTube ranking factors
• YouTube Video Optimization
• Promote Your Video
• Use of playlists

Video SEO

• YouTube Keyword Research
• Publish a High Retention Video
• YouTube Ranking Factors
• YouTube Video Optimization

Youtube Monetization

• YouTube channel monetization policies
• How Does YouTube Monetization Work?
• YouTube monetization requirements

Social Media Tools

What are the main types of social media tools?

Top Social Media Tools You Need to Use

Tools used for Social Media Management

Social Media Automation

• What is Social Media Automation?
• Social Media Automation/ Management Tool
• Buffer/ Hootsuite/ Postcron
• Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
• Add/ Remove Profiles in Tools
• Post Scheduling in Tools
• Performance Analysis

Facebook Ads

• How to create Business Manager Accounts
• What is Account, Campaign, Ad Sets, Ad Copy
• How to Create Campaigns on Facebook
• What is Budget & Bidding
• Difference Between Reach & Impressions
• Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Landing Page Optimization.
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions

Linkedin Ads 

• How to create Campaign Manager Account
• What is Account, Campaign Groups, Campaigns
• Objectives for Campaigns
• Bidding Strategies
• Detail Targeting

Youtube Advertising

• How to run Video Ads?
• Types of Video Ads:

Google PPC

• Ad-Words Account Setup
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Ad groups and Keywords

Search Ads / Text Ads

• Text Ads and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions
• Types of Keywords: Exact, Broad, Phrase
• Bids & BudgetHo

Image Ads

• Targeting Methods: Keywords, Topics, Placement Targeting
• Image Ad Formats and Guidelines
• Target Audience Strategies

Video Ads

• How to Video Ads
• Types of Video Ads
• Skippable in stream ads
• Non-skippable in stream ads
• Bumper Ads
• How to link Google AdWords Account to YouTube Channel

Discovery Ads

• What are Discovery Ads
• How to Create Discovery Ads
• Bidding Strategies
• How to track conversions

Bidding Strategies in Google Ads

• Different Bidding Strategies in Google AdWords
• CPC bidding, CPM bidding, CPV bidding
• How to calculate CTR
• What are impressions, impression shares

Performance Planner

Lead create after ranking Result

• Why Lead Generation Is Important?
• Understanding the Landing Page
• Understanding Thank You Page
• Landing Page Vs. Website
• Best Practices to Create Landing Page
• Best Practices to Create Thank You Page
• What Is A/B Testing?
• How to Do A/B Testing?
• Converting Leads into Sale
• Understanding Lead Funnel

Conversion Tracking Tool

• Introduction to Conversion Optimization
• Conversion Planning
• Landing Page Optimization

Remarking and Conversion

• What is conversion
• Implementing conversion tracking
• Conversion tracking
• Remarketing in adwords
• Benefits of remarketing strategy
• Building remarketing list & custom targets
• Creating remarketing campaign

Quora Marketing

How to Use Quora for Marketing

Quora Marketing Strategy for Your Business

Growth Hacking Topic

• Growth Hacking Basics
• Role of Growth Hacker
• Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

• Understanding Affiliate Marketing
• Sources to Make money online
• Applying for an Affiliate
• Payments & Payouts
• Blogging

Introduction to Google Adsense

• Basics of Google Adsense
• Adsense code installation
• Different types of Ads
• Increasing your profitability through Adsense
• Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

• Adding GTM to your website
• Configuring trigger & variables
• Set up AdWords conversion tracking
• Set up Google Analytics
• Set up Google Remarketing
• Set up LinkedIn Code

Email Marketing

• Introduction to Email Marketing basic.
• How does Email Marketing Works.B
• Building an Email List.
• Creating Email Content.
• Optimising Email Campaign.
• CAN SPAM Act
• Email Marketing Best Practices

SMS Marketing

• Setting up account for Bulk SMS
• Naming the Campaign & SMS
• SMS Content
• Character limits
• SMS Scheduling

Media Buying

• Advertising: Principles, Concepts and Management
• Media Planning

whatsapp Marketing

• Whatsapp Marketing Strategies
• Whatsapp Business Features
• Business Profile Setup
• Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer.

Freelancing Projects

How to work as a freelancer

Different websites for getting projects on Digital Marketing

Online Reputation Management

• What Is ORM?
• Why We Need ORM
• Examples of ORM
• Case Study
• Resume Building

How to build resume for different job profiles

Platforms for resume building

Which points you should add in Digital Marketing Resume

Interview Preparation

• Dos and Don’t for Your First Job Interview
• How to prepare for interview
• Commonly asked interview question & answers

Client Pitch

• How to send quotation to the clients
• How to decide budget for campaign
• Quotation formats

Graphic Designing Canva

• How to create images using tools like Canva
• How to add effects to images
• Analysis Of other website