Digital Marketing Course in Godrej Garden City Ahmedabad

Digital Marketing Course in Godrej Garden City Ahmedabad , SEO Training in Godrej Garden City Ahmedabad

Digital Marketing Course in Godrej Garden City , SEO Training in Godrej Garden City , Personal Online , Offline , Reviews, Rating , Near me based services in Godrej Garden City Syllabus – 2025

1. Digital Marketing Course Godrej Garden City Ahmedabad – (SEO Training in Godrej Garden City ahmedabad) Overview

2. Search Engine Optimization (SEO)

What are Search Engines and Basics?
HTML Basics.
On Page Optimization.
Off Page Optimization.
Essentials of good website designing & Much More.

3. Content Marketing

Content Marketing Overview and Strategy
Content Marketing Channels
Creating Content
Content Strategy & Challenges
Image Marketing
Video Marketing
Measuring Results

4. Website Structuring

What is Website?- Understanding website
How to register Site & Hosting of site?
Domain Extensions

5. Website Creation Using WordPress

Web Page Creation
WordPress Themes, Widgets, Plugins
Contact Forms, Sliders, Elementor

6. Blog Writing

Blogs Vs Website
How to write blogs for website
How to select topics for blog writing
AI tools for Blog writing

7. Google Analytics

Introduction
Navigating Google Analytics
Sessions
Users
Traffic Source
Content
Real Time Visitors
Bounce Rate%
Customization
Reports
Actionable Insights
Making Better Decisions

8. Understand Acquisition & Conversion

Traffic Reports
Events Tracking
Customization Reports
Actionable Insights
Making Better Decisions
Comparision Reports

9. Google Search Console

Website Performance
Url Inspection
Accelerated Mobile Pages
Google index
Crawl
Security issues
Search Analytics
Links to your Site
Internal Links
Manual Actions

10. Voice Search Optimization

What is voice engine optimization?
How do you implement voice search optimization?
Why you should optimize your website for voice search?

11. E Commerce SEO

Introduction to E commerce SEO
What is e-commerce SEO?
How Online Stores Can Drive Organic Traffic

12. Google My Business: Local Listings

What is Local SEO
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local
Submissions

13. Social Media Optimization

What is Social Media?
How social media help Business?
Establishing your online identity.
Engaging your Audience.
How to use Groups, Forums, etc.

14. Facebook Organic

How can Facebook be used to aid my business?
Developing a useful Company / fan Page
Establishing your online identity.
Engaging your Audience, Types of posts, post scheduling
How to create & use Groups
Importance of Hashtags & how to use them

15. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

How to use Twitter
What are hashtags, Lists
Twitter Tools
Popular Twitter Campiagns

16. LinkedIn Organic

Your Profile: Building quality connections & getting recommendations from others
How to use Groups-drive traffic with news & discussions
How to create LinkedIn Company Page & Groups
Engaging your Audience.

17. YouTube Organic

How to create YouTube channel
Youtube Keyword Research
Publish a High Retention Video
YouTube ranking factors
YouTube Video Optimization
Promote Your Video
Use of playlists

18. Video SEO

YouTube Keyword Research
Publish a High Retention Video
YouTube Ranking Factors
YouTube Video Optimization

19. YouTube Monetization

YouTube channel monetization policies
How Does YouTube Monetization Work?
YouTube monetization requirements

20. Social Media Tools

What are the main types of social media tools?
Top Social Media Tools You Need to Use
Tools used for Social Media Management

21. Social Media Automation

What is Social Media Automation?
Social Media Automation/ Management Tool
Buffer/ Hootsuite/ Postcron
Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
Add/ Remove Profiles in Tools
Post Scheduling in Tools
Performance Analysis

22. Facebook Ads

How to create Business Manager Accounts
What is Account, Campaign, Ad Sets, Ad Copy
How to Create Campaigns on Facebook
What is Budget & Bidding
Difference Between Reach & Impressions
Facebook Retargeting

23. Instagram Ads

Text Ads and Guidelines
Image Ad Formats and Guidelines
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions

24. LinkedIn Ads

How to create Campaign Manager Account
What is Account, Campaign Groups, Campaigns
Objectives for Campaigns
Bidding Strategies
Detail Targeting

25. YouTube Advertising

How to run Video Ads?
Types of Video Ads:
Skippable in Stream Ads
Non Skippable in stream Ads
Bumper Ads
Bidding Strategies for Video Ads

26. Google PPC

Ad-Words Account Setup
Creating Ad-Words Account
Ad-Words Dash Board
Billing in Ad-Words
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Ad-Words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Ad groups and Keywords

27. Search Ads/ Text Ads

Text Ads and Guidelines
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions
CPC bidding
Types of Keywords: Exact, Broad, Phrase
Bids & Budget
How to create Text ads

28. Image Ads

Image Ad Formats and Guidelines
Targeting Methods: Keywords, Topics, Placement Targeting
Performance Metrics: CPM, vCPM, Budget
Report, Segment Data Analysis, Impression Shares
Frequency Capping
Automated rules
Target Audience Strategies

29. Video Ads

How to Video Ads
Types of Video Ads
Skippable in stream ads
Non-skippable in stream ads
Bumper Ads
How to link Google AdWords Account to YouTube Channel

30. Discovery Ads

What are Discovery Ads
How to Create Discovery Ads
Bidding Strategies
How to track conversions

31. Bidding Strategies in Google Ads

Different Bidding Strategies in Google AdWords
CPC bidding, CPM bidding, CPV bidding
How to calculate CTR
What are impressions, impression shares

32. Performance Planner

33. Lead Generation for Business

Why Lead Generation Is Important?
Understanding the Landing Page
Understanding Thank You Page
Landing Page Vs. Website
Best Practices to Create Landing Page
Best Practices to Create Thank You Page
What Is A/B Testing?
How to Do A/B Testing?
Converting Leads into Sale
Understanding Lead Funnel

34. Conversion Tracking Tool

Introduction to Conversion Optimization
Conversion Planning
Landing Page Optimization

35. Remarketing and Conversion

What is conversion
Implementing conversion tracking
Conversion tracking
Remarketing in adwords
Benefits of remarketing strategy
Building remarketing list & custom targets
Creating remarketing campaign

36. Quora Marketing

How to Use Quora for Marketing
Quora Marketing Strategy for Your Business

37. Growth Hacking Topic

Growth Hacking Basics
Role of Growth Hacker
Growth Hacking Case Studies

38. Introduction to Affiliate Marketing

Understanding Affiliate Marketing
Sources to Make money online
Applying for an Affiliate
Payments & Payouts
Blogging

39. Introduction to Google AdSense

Basics of Google Adsense
Adsense code installation
Different types of Ads
Increasing your profitability through Adsense
Effective tips in placing video, image and text ads into your website correctly

40. Google Tag Manager

Adding GTM to your website
Configuring trigger & variables
Set up AdWords conversion tracking
Set up Google Analytics
Set up Google Remarketing
Set up LinkedIn Code

41. Email Marketing

Introduction to Email Marketing basic.
How does Email Marketing Works.
Building an Email List.
Creating Email Content.
Optimising Email Campaign.
CAN SPAM Act
Email Marketing Best Practices

42. SMS Marketing

Setting up account for Bulk SMS
Naming the Campaign & SMS
SMS Content
Character limits
SMS Scheduling

43. Media Buying

Advertising: Principles, Concepts and Management
Media Planning

44. What’s App Marketing

Whatsapp Marketing Strategies
Whatsapp Business Features
Business Profile Setup
Auto Replies

45. Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

46. Freelancing Projects

How to work as a freelancer
Different websites for getting projects on Digital Marketing

47. Online Reputation Management

What Is ORM?
Why We Need ORM
Examples of ORM
Case Study

48. Resume Building

How to build resume for different job profiles
Platforms for resume building
Which points you should add in Digital Marketing Resume

49. Interview Preparation

Dos and Don’t for Your First Job Interview
How to prepare for interview
Commonly asked interview question & answers

50. Client Pitch

How to send quotation to the clients
How to decide budget for campaign
Quotation formats

51. Graphic Designing: Canva

How to create images using tools like Canva
How to add effects to images

51. Analysis of Other Website

Digital Marketing Course in Godrej Garden City