Digital Marketing Course in Bhestan

Digital Marketing Course in Bhestan

We Provide Digital Marketing Course in Bhestan , Surat, Gujarat – Offline Digital Marketing Course in Bhestan , Surat / Digital Marketing Classes in Bhestan , Surat Available Here.

Digital Marketing Course Syllabus – 2024

Digital Marketing Course Overview

Search Engine Optimization Course( SEO ) 

 

       

        • What are Search Engines and Basics?

        • HTML Basics.

        • On Page Optimization.

        • Off Page Optimization.

        • Essentials of good website designing & Much More.

Content Marketing Course

 

       

        • Content Marketing Overview and Strategy

        • Content Marketing Channels

        • Creating Content

        • Content Strategy & Challenges

        • Image Marketing

        • Video Marketing

        • Measuring Results

Website Structuring 

 

    • What is Website?- Understanding website

    • How to register Site & Hosting of site?

    • Domain Extensions

Website Creation Using WordPress

 

    • Web Page Creation

    • WordPress Themes, Widgets, Plugins

    • Contact Forms, Sliders, Elementor

Blog Writing

 

    • Blogs Vs Website

    • How to write blogs for website

    • How to select topics for blog writing

    • AI tools for Blog writing

Google Analytics

 

    • Introduction

    • Navigating Google Analytics

    • Sessions

    • Users

    • Traffic Source

    • Content

    • Real Time Visitors

    • Bounce Rate%

    • Customization

    • Reports

    • Actionable Insights

    • Making Better Decisions

Understand Acquisition & Conversion 

 

    • Traffic Reports

    • Events Tracking

    • Customization Reports

    • Actionable Insights

    • Making Better Decisions

    • Comparision Reports

Google Search Console 

 

    • Website Performance

    • Url Inspection

    • Accelerated Mobile Pages

    • Google index

    • Crawl

    • Security issues

    • Search Analytics

    • Links to your Site

    • Internal Links

    • Manual Actions

Search Optimization Introduction

 

       

        • What is voice engine optimization?

        • How do you implement voice search optimization?

        • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

 

    • What is e-commerce SEO?

    • How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

 

       

        • What is Local SEO

        • Importance of Local SEO

        • Submission to Google My Business

        • Completing the Profile

        • Local SEO Ranking Signals

        • Local SEO Negative Signals

        • Citations and Local

        • Submissions

Social Media Optimization Course

 

       

        • What is Social Media?

        • How social media help Business?

        • Establishing your online identity.

        • Engaging your Audience.

        • How to use Groups, Forums, etc.

Facebook Marketing Course

 

       

        • How can Facebook be used to aid my business?

        • Developing a useful Company / fan Page

        • Establishing your online identity.

        • Engaging your Audience, Types of posts, post scheduling

        • How to create & use Groups

        • Importance of Hashtags & how to use them

Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

 

       

        • How to use Twitter

        • What are hashtags, Lists

        • Twitter Tools

        • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

 

       

        • Your Profile: Building quality connections & getting recommendations from others

        • How to use Groups-drive traffic with news & discussions

        • How to create LinkedIn Company Page & Groups

        • Engaging your Audience.

Youtube Marketing Course (Organic)

 

       

        • How to create YouTube channel

        • Youtube Keyword Research

        • Publish a High Retention Video

        • YouTube ranking factors

        • YouTube Video Optimization

        • Promote Your Video

        • Use of playlists

Video SEO 

 

       

        • YouTube Keyword Research

        • Publish a High Retention Video

        • YouTube Ranking Factors

        • YouTube Video Optimization

Youtube Monetization

 

    • YouTube channel monetization policies

    • How Does YouTube Monetization Work?

    • YouTube monetization requirements

Social Media Tools

 

    • What are the main types of social media tools?

    • Top Social Media Tools You Need to Use

    • Tools used for Social Media Management

Social Media Automation

 

       

        • What is Social Media Automation?

        • Social Media Automation/ Management Tool

        • Buffer/ Hootsuite/ Postcron

        • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.

        • Add/ Remove Profiles in Tools

        • Post Scheduling in Tools

        • Performance Analysis

Facebook Ads

 

       

        • How to create Business Manager Accounts

        • What is Account, Campaign, Ad Sets, Ad Copy

        • How to Create Campaigns on Facebook

        • What is Budget & Bidding

        • Difference Between Reach & Impressions

        • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

 

    • Text Ads and Guidelines

    • Image Ad Formats and Guidelines

    • Landing Page Optimization

    • Performance Metrics: CTR, Avg. Position, Search Term

    • Report, Segment Data Analysis, Impression Shares

    • AdWords Policies, Ad Extensions 

Linkedin Ads  

 

    • How to create Campaign Manager Account

    • What is Account, Campaign Groups, Campaigns

    • Objectives for Campaigns

    • Bidding Strategies

    • Detail Targeting

Youtube Advertising 

 

    • How to run Video Ads?

    • Types of Video Ads:

    • Skippable in Stream Ads

    • Non Skippable in stream Ads

    • Bumper Ads

    • Bidding Strategies for Video Ads

Google PPC

 

       

        • Ad-Words Account Setup

        • Creating Ad-Words Account

        • Ad-Words Dash Board

        • Billing in Ad-Words

        • Creating First Campaign

        • Understanding purpose of Campaign

        • Account Limits in Ad-Words

        • Location and Language Settings

        • Networks and Devices

        • Bidding and Budget

        • Schedule: Start date, end date, ad scheduling

        • Ad delivery: Ad rotation, frequency capping

        • Ad groups and Keywords

Search Ads / Text Ads

 

    • Text Ads and Guidelines

    • Landing Page Optimization

    • Performance Metrics: CTR, Avg. Position, Search Term

    • Report, Segment Data Analysis, Impression Shares

    • AdWords Policies, Ad Extensions

    • CPC bidding

    • Types of Keywords: Exact, Broad, Phrase

    • Bids & Budget

    • How to create Text ads

Image Ads

 

    • Targeting Methods: Keywords, Topics, Placement Targeting

    • Image Ad Formats and Guidelines

    • Performance Metrics: CPM, vCPM, Budget

    • Report, Segment Data Analysis, Impression Shares

    • Frequency Capping

    • Automated rules

    • Target Audience Strategies

Video Ads 

 

    • How to Video Ads

    • Types of Video Ads

    • Skippable in stream ads

    • Non-skippable in stream ads

    • Bumper Ads

    • How to link Google AdWords Account to YouTube Channel

Discovery Ads 

 

    • What are Discovery Ads

    • How to Create Discovery Ads

    • Bidding Strategies

    • How to track conversions

Bidding Strategies in Google Ads 

 

    • Different Bidding Strategies in Google AdWords

    • CPC bidding, CPM bidding, CPV bidding

    • How to calculate CTR

    • What are impressions, impression shares

Performance Planner

Lead create after ranking Result 

 

    • Why Lead Generation Is Important?

    • Understanding the Landing Page

    • Understanding Thank You Page

    • Landing Page Vs. Website

    • Best Practices to Create Landing Page

    • Best Practices to Create Thank You Page

    • What Is A/B Testing?

    • How to Do A/B Testing?

    • Converting Leads into Sale

    • Understanding Lead Funnel

Conversion Tracking Tool 

 

       

        • Introduction to Conversion Optimization

        • Conversion Planning

        • Landing Page Optimization

Remarking and Conversion 

 

       

        • What is conversion

        • Implementing conversion tracking

        • Conversion tracking

        • Remarketing in adwords

        • Benefits of remarketing strategy

        • Building remarketing list & custom targets

        • Creating remarketing campaign

Quora Marketing

 

       

        • How to Use Quora for Marketing

        • Quora Marketing Strategy for Your Business

Growth Hacking Topic

 

       

        • Growth Hacking Basics

        • Role of Growth Hacker

        • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

 

       

        • Understanding Affiliate Marketing

        • Sources to Make money online

        • Applying for an Affiliate

        • Payments & Payouts

        • Blogging

Introduction to Google Adsense 

 

       

        • Basics of Google Adsense

        • Adsense code installation

        • Different types of Ads

        • Increasing your profitability through Adsense

        • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

 

       

        • Adding GTM to your website

        • Configuring trigger & variables

        • Set up AdWords conversion tracking

        • Set up Google Analytics

        • Set up Google Remarketing

        • Set up LinkedIn Code

Email Marketing

 

    • Introduction to Email Marketing basic.

       

        • How does Email Marketing Works.B

        • Building an Email List.

        • Creating Email Content.

        • Optimising Email Campaign.

        • CAN SPAM Act

        • Email Marketing Best Practices

SMS Marketing

           Setting up account for Bulk SMS

 

       

        • Naming the Campaign & SMS

        • SMS Content

        • Character limits

        • SMS Scheduling

Media Buying 

 

    • Advertising: Principles, Concepts and Management

    • Media Planning

whatsapp Marketing

 

       

        • Whatsapp Marketing Strategies

        • Whatsapp Business Features

        • Business Profile Setup

        • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

 

    • How to work as a freelancer

    • Different websites for getting projects on Digital Marketing

Online Reputation Management 

 

    • What Is ORM?

    • Why We Need ORM

    • Examples of ORM

    • Case Study

Resume Building 

 

    • How to build resume for different job profiles

    • Platforms for resume building

    • Which points you should add in Digital Marketing Resume

Interview Preparation 

 

       

        • Dos and Don’t for Your First Job Interview

        • How to prepare for interview

        • Commonly asked interview question & answers

Client Pitch 

 

       

        • How to send quotation to the clients

        • How to decide budget for campaign

        • Quotation formats

Graphic Designing Canva 

 

       

        • How to create images using tools like Canva 

        • How to add effects to images

Analysis Of other website

For More Information visit us our website : SEO Training Ahmedabad = Digital Marketing Course in Ahmedabad – Personal Digital Marketing Course – Online Digital Marketing Course .

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