Digital Marketing Course in Bhayli Vadodara, Gujarat – Offline Digital Marketing Course in Bhayli Vadodara / Digital Marketing Classes in Bhayli , Vadodara Available Here.

Digital Marketing Course Syllabus – 2024

Digital Marketing Course Overview

Search Engine Optimization Course( SEO )

- - - What are Search Engines and Basics?
  - - HTML Basics.
  - - On Page Optimization.
  - - Off Page Optimization.
  - - Essentials of good website designing & Much More.

Content Marketing Course

- - - Content Marketing Overview and Strategy
  - - Content Marketing Channels
  - - Creating Content
  - - Content Strategy & Challenges
  - - Image Marketing
  - - Video Marketing
  - - Measuring Results

Website Structuring

- - - What is Website?- Understanding website
  - - How to register Site & Hosting of site?
  - - Domain Extensions

Website Creation Using WordPress

- - - Web Page Creation
  - - WordPress Themes, Widgets, Plugins
  - - Contact Forms, Sliders, Elementor

Blog Writing

- - - Blogs Vs Website
  - - How to write blogs for website
  - - How to select topics for blog writing
  - - AI tools for Blog writing

Google Analytics

- - - Introduction
  - - Navigating Google Analytics
  - - Sessions
  - - Users
  - - Traffic Source
  - - Content
  - - Real Time Visitors
  - - Bounce Rate%
  - - Customization
  - - Reports
  - - Actionable Insights
  - - Making Better Decisions

Understand Acquisition & Conversion

- - - Traffic Reports
  - - Events Tracking
  - - Customization Reports
  - - Actionable Insights
  - - Making Better Decisions
  - - Comparision Reports

Google Search Console

- - - Website Performance
  - - Url Inspection
  - - Accelerated Mobile Pages
  - - Google index
  - - Crawl
  - - Security issues
  - - Search Analytics
  - - Links to your Site
  - - Internal Links
  - - Manual Actions

Search Optimization Introduction

- - - What is voice engine optimization?
  - - How do you implement voice search optimization?
  - - Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

What is e-commerce SEO?

How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

- - - What is Local SEO
  - - Importance of Local SEO
  - - Submission to Google My Business
  - - Completing the Profile
  - - Local SEO Ranking Signals
  - - Local SEO Negative Signals
  - - Citations and Local
  - - Submissions

Social Media Optimization Course

- - - What is Social Media?
  - - How social media help Business?
  - - Establishing your online identity.
  - - Engaging your Audience.
  - - How to use Groups, Forums, etc.

Facebook Marketing Course

- - - How can Facebook be used to aid my business?
  - - Developing a useful Company / fan Page
  - - Establishing your online identity.
  - - Engaging your Audience, Types of posts, post scheduling
  - - How to create & use Groups
  - - Importance of Hashtags & how to use them

Digital Marketing Course in Bhayli Vadodara – Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

- - - How to use Twitter
  - - What are hashtags, Lists
  - - Twitter Tools
  - - Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

- - - Your Profile: Building quality connections & getting recommendations from others
  - - How to use Groups-drive traffic with news & discussions
  - - How to create LinkedIn Company Page & Groups
  - - Engaging your Audience.

Youtube Marketing Course (Organic)

- - - How to create YouTube channel
  - - Youtube Keyword Research
  - - Publish a High Retention Video
  - - YouTube ranking factors
  - - YouTube Video Optimization
  - - Promote Your Video
  - - Use of playlists

Video SEO

- - - YouTube Keyword Research
  - - Publish a High Retention Video
  - - YouTube Ranking Factors
  - - YouTube Video Optimization

Youtube Monetization

- - - YouTube channel monetization policies
  - - How Does YouTube Monetization Work?
  - - YouTube monetization requirements

Social Media Tools

- - - What are the main types of social media tools?
  - - Top Social Media Tools You Need to Use
  - - Tools used for Social Media Management

Social Media Automation

- - - What is Social Media Automation?
  - - Social Media Automation/ Management Tool
  - - Buffer/ Hootsuite/ Postcron
  - - Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
  - - Add/ Remove Profiles in Tools
  - - Post Scheduling in Tools
  - - Performance Analysis

Facebook Ads

- - - How to create Business Manager Accounts
  - - What is Account, Campaign, Ad Sets, Ad Copy
  - - How to Create Campaigns on Facebook
  - - What is Budget & Bidding
  - - Difference Between Reach & Impressions
  - - Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

- - - Text Ads and Guidelines
  - - Image Ad Formats and Guidelines
  - - Landing Page Optimization.
  - - Performance Metrics: CTR, Avg. Position, Search Term
  - - Report, Segment Data Analysis, Impression Shares
  - - AdWords Policies, Ad Extensions

Linkedin Ads

- How to create Campaign Manager Account

- What is Account, Campaign Groups, Campaigns

- Objectives for Campaigns

- Bidding Strategies

- Detail Targeting

Youtube Advertising

- How to run Video Ads?

- Types of Video Ads:

Google PPC

- - - Ad-Words Account Setup
  - - Bidding and Budget
  - - Schedule: Start date, end date, ad scheduling
  - - Ad delivery: Ad rotation, frequency capping
  - - Ad groups and Keywords

Search Ads / Text Ads

- - - Text Ads and Guidelines
  - - Landing Page Optimization
  - - Performance Metrics: CTR, Avg. Position, Search Term
  - - Report, Segment Data Analysis, Impression Shares
  - - AdWords Policies, Ad Extensions
  - - Types of Keywords: Exact, Broad, Phrase
  - - Bids & BudgetHo

Image Ads

- - - Targeting Methods: Keywords, Topics, Placement Targeting
  - - Image Ad Formats and Guidelines
  - - Target Audience Strategies

Video Ads

- - - How to Video Ads
  - - Types of Video Ads
  - - Skippable in stream ads
  - - Non-skippable in stream ads
  - - Bumper Ads
  - - How to link Google AdWords Account to YouTube Channel

Discovery Ads

- - - What are Discovery Ads
  - - How to Create Discovery Ads
  - - Bidding Strategies
  - - How to track conversions

Bidding Strategies in Google Ads

- - - Different Bidding Strategies in Google AdWords
  - - CPC bidding, CPM bidding, CPV bidding
  - - How to calculate CTR
  - - What are impressions, impression shares

Performance Planner

Lead create after ranking Result

- - - Why Lead Generation Is Important?
  - - Understanding the Landing Page
  - - Understanding Thank You Page
  - - Landing Page Vs. Website
  - - Best Practices to Create Landing Page
  - - Best Practices to Create Thank You Page
  - - What Is A/B Testing?
  - - How to Do A/B Testing?
  - - Converting Leads into Sale
  - - Understanding Lead Funnel

Conversion Tracking Tool

- - - Introduction to Conversion Optimization
  - - Conversion Planning
  - - Landing Page Optimization

Remarking and Conversion

- - - What is conversion
  - - Implementing conversion tracking
  - - Conversion tracking
  - - Remarketing in adwords
  - - Benefits of remarketing strategy
  - - Building remarketing list & custom targets
  - - Creating remarketing campaign

Quora Marketing

- - - How to Use Quora for Marketing
  - - Quora Marketing Strategy for Your Business

Growth Hacking Topic

- - - Growth Hacking Basics
  - - Role of Growth Hacker
  - - Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

- - - Understanding Affiliate Marketing
  - - Sources to Make money online
  - - Applying for an Affiliate
  - - Payments & Payouts
  - - Blogging

Introduction to Google Adsense

- - - Basics of Google Adsense
  - - Adsense code installation
  - - Different types of Ads
  - - Increasing your profitability through Adsense
  - - Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

- - - Adding GTM to your website
  - - Configuring trigger & variables
  - - Set up AdWords conversion tracking
  - - Set up Google Analytics
  - - Set up Google Remarketing
  - - Set up LinkedIn Code

Email Marketing

- - - Introduction to Email Marketing basic.
  - - How does Email Marketing Works.B
  - - Building an Email List.
  - - Creating Email Content.
  - - Optimising Email Campaign.
  - - CAN SPAM Act
  - - Email Marketing Best Practices

SMS Marketing

Setting up account for Bulk SMS

Naming the Campaign & SMS

- SMS Content

- Character limits

- SMS Scheduling

Media Buying

- - - Advertising: Principles, Concepts and Management
  - - Media Planning

whatsapp Marketing

- - - Whatsapp Marketing Strategies
  - - Whatsapp Business Features
  - - Business Profile Setup
  - - Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects

- - - How to work as a freelancer
  - - Different websites for getting projects on Digital Marketing

Online Reputation Management

- - - What Is ORM?
  - - Why We Need ORM
  - - Examples of ORM
  - - Case Study

Resume Building

- - - How to build resume for different job profiles
  - - Platforms for resume building
  - - Which points you should add in Digital Marketing Resume

Interview Preparation

- - - Dos and Don’t for Your First Job Interview
  - - How to prepare for interview
  - - Commonly asked interview question & answers

Client Pitch

- - - How to send quotation to the clients
  - - How to decide budget for campaign
  - - Quotation formats

Graphic Designing Canva

- - - How to create images using tools like Canva
  - - How to add effects to images

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