Digital Marketing Course in Bhayli Vadodara, Gujarat – Offline Digital Marketing Course in Bhayli Vadodara / Digital Marketing Classes in Bhayli , Vadodara Available Here.

Digital Marketing Course Syllabus – 2024

Digital Marketing Course Overview

Search Engine Optimization Course( SEO ) 

 

• •  

    • • What are Search Engines and Basics?
    • • HTML Basics.
    • • On Page Optimization.
    • • Off Page Optimization.
    • • Essentials of good website designing & Much More.

Content Marketing Course

 

• •  

    • • Content Marketing Overview and Strategy
    • • Content Marketing Channels
    • • Creating Content
    • • Content Strategy & Challenges
    • • Image Marketing
    • • Video Marketing
    • • Measuring Results

Website Structuring 

 

• •  

    • • What is Website?- Understanding website
    • • How to register Site & Hosting of site?
    • • Domain Extensions 

Website Creation Using WordPress

 

• •  

    • • Web Page Creation
    • • WordPress Themes, Widgets, Plugins
    • • Contact Forms, Sliders, Elementor 

Blog Writing

 

• •  

    • • Blogs Vs Website
    • • How to write blogs for website
    • • How to select topics for blog writing
    • • AI tools for Blog writing 

Google Analytics

 

• •  

    • • Introduction
    • • Navigating Google Analytics
    • • Sessions
    • • Users
    • • Traffic Source
    • • Content
    • • Real Time Visitors
    • • Bounce Rate%
    • • Customization
    • • Reports
    • • Actionable Insights
    • • Making Better Decisions 

Understand Acquisition & Conversion 

 

• •  

    • • Traffic Reports
    • • Events Tracking
    • • Customization Reports
    • • Actionable Insights
    • • Making Better Decisions
    • • Comparision Reports 

Google Search Console 

 

• •  

    • • Website Performance
    • • Url Inspection
    • • Accelerated Mobile Pages
    • • Google index
    • • Crawl
    • • Security issues
    • • Search Analytics
    • • Links to your Site
    • • Internal Links
    • • Manual Actions 

Search Optimization Introduction

 

• •  

    • • What is voice engine optimization?
    • • How do you implement voice search optimization?
    • • Why you should optimize your website for voice search?

E Commerce SEO Course Work

Introduction to E commerce SEO

What is e-commerce SEO?

How Online Stores Can Drive Organic Traffic

Google My Business : Local Listings

 

• •  

    • • What is Local SEO
    • • Importance of Local SEO
    • • Submission to Google My Business
    • • Completing the Profile
    • • Local SEO Ranking Signals
    • • Local SEO Negative Signals
    • • Citations and Local
    • • Submissions

Social Media Optimization Course

 

• •  

    • • What is Social Media?
    • • How social media help Business?
    • • Establishing your online identity.
    • • Engaging your Audience.
    • • How to use Groups, Forums, etc.

Facebook Marketing Course

 

• •  

    • • How can Facebook be used to aid my business?
    • • Developing a useful Company / fan Page
    • • Establishing your online identity.
    • • Engaging your Audience, Types of posts, post scheduling
    • • How to create & use Groups
    • • Importance of Hashtags & how to use them

Digital Marketing Course in Bhayli Vadodara –  Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

 

• •  

    • • How to use Twitter
    • • What are hashtags, Lists
    • • Twitter Tools
    • • Popular Twitter Campiagns

LinkedIn Marketing Course (Organic )

 

• •  

    • • Your Profile: Building quality connections & getting recommendations from others
    • • How to use Groups-drive traffic with news & discussions
    • • How to create LinkedIn Company Page & Groups
    • • Engaging your Audience.

Youtube Marketing Course (Organic)

 

• •  

    • • How to create YouTube channel
    • • Youtube Keyword Research
    • • Publish a High Retention Video
    • • YouTube ranking factors
    • • YouTube Video Optimization
    • • Promote Your Video
    • • Use of playlists

Video SEO 

 

• •  

    • • YouTube Keyword Research
    • • Publish a High Retention Video
    • • YouTube Ranking Factors
    • • YouTube Video Optimization

Youtube Monetization

 

• •  

    • • YouTube channel monetization policies
    • • How Does YouTube Monetization Work?
    • • YouTube monetization requirements

Social Media Tools

 

• •  

    • • What are the main types of social media tools?
    • • Top Social Media Tools You Need to Use
    • • Tools used for Social Media Management

Social Media Automation

 

• •  

    • • What is Social Media Automation?
    • • Social Media Automation/ Management Tool
    • • Buffer/ Hootsuite/ Postcron
    • • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
    • • Add/ Remove Profiles in Tools
    • • Post Scheduling in Tools
    • • Performance Analysis

Facebook Ads

 

• •  

    • • How to create Business Manager Accounts
    • • What is Account, Campaign, Ad Sets, Ad Copy
    • • How to Create Campaigns on Facebook
    • • What is Budget & Bidding
    • • Difference Between Reach & Impressions
    • • Facebook Retargeting

Instagram Marketing Courses ( Organic & Paid Ads)

 

• •  

    • • Text Ads and Guidelines
    • • Image Ad Formats and Guidelines
    • • Landing Page Optimization.
    • • Performance Metrics: CTR, Avg. Position, Search Term
    • • Report, Segment Data Analysis, Impression Shares
    • • AdWords Policies, Ad Extensions 

Linkedin Ads  

 

• • How to create Campaign Manager Account

• • What is Account, Campaign Groups, Campaigns

• • Objectives for Campaigns

• • Bidding Strategies

• • Detail Targeting

Youtube Advertising 

 

• • How to run Video Ads?

• • Types of Video Ads:

Google PPC

 

• •  

    • • Ad-Words Account Setup
    • • Bidding and Budget
    • • Schedule: Start date, end date, ad scheduling
    • • Ad delivery: Ad rotation, frequency capping
    • • Ad groups and Keywords

Search Ads / Text Ads

 

• •  

    • • Text Ads and Guidelines
    • • Landing Page Optimization
    • • Performance Metrics: CTR, Avg. Position, Search Term
    • • Report, Segment Data Analysis, Impression Shares
    • • AdWords Policies, Ad Extensions
    • • Types of Keywords: Exact, Broad, Phrase
    • • Bids & BudgetHo   

Image Ads

 

• •  

    • • Targeting Methods: Keywords, Topics, Placement Targeting
    • • Image Ad Formats and Guidelines 
    • • Target Audience Strategies

Video Ads 

 

• •  

    • • How to Video Ads
    • • Types of Video Ads
    • • Skippable in stream ads
    • • Non-skippable in stream ads
    • • Bumper Ads
    • • How to link Google AdWords Account to YouTube Channel 

Discovery Ads 

 

• •  

    • • What are Discovery Ads
    • • How to Create Discovery Ads
    • • Bidding Strategies
    • • How to track conversions 

Bidding Strategies in Google Ads 

 

• •  

    • • Different Bidding Strategies in Google AdWords
    • • CPC bidding, CPM bidding, CPV bidding
    • • How to calculate CTR
    • • What are impressions, impression shares 

Performance Planner

Lead create after ranking Result 

 

• •  

    • • Why Lead Generation Is Important?
    • • Understanding the Landing Page
    • • Understanding Thank You Page
    • • Landing Page Vs. Website
    • • Best Practices to Create Landing Page
    • • Best Practices to Create Thank You Page
    • • What Is A/B Testing?
    • • How to Do A/B Testing?
    • • Converting Leads into Sale
    • • Understanding Lead Funnel 

Conversion Tracking Tool 

 

• •  

    • • Introduction to Conversion Optimization
    • • Conversion Planning
    • • Landing Page Optimization

Remarking and Conversion 

 

• •  

    • • What is conversion
    • • Implementing conversion tracking
    • • Conversion tracking
    • • Remarketing in adwords
    • • Benefits of remarketing strategy
    • • Building remarketing list & custom targets
    • • Creating remarketing campaign

Quora Marketing

 

• •  

    • • How to Use Quora for Marketing
    • • Quora Marketing Strategy for Your Business

Growth Hacking Topic

 

• •  

    • • Growth Hacking Basics
    • • Role of Growth Hacker
    • • Growth Hacking Case Studies

Introduction to Affiliate Marketing Course

 

• •  

    • • Understanding Affiliate Marketing
    • • Sources to Make money online
    • • Applying for an Affiliate
    • • Payments & Payouts
    • • Blogging

Introduction to Google Adsense 

 

• •  

    • • Basics of Google Adsense
    • • Adsense code installation
    • • Different types of Ads
    • • Increasing your profitability through Adsense
    • • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

 

• •  

    • • Adding GTM to your website
    • • Configuring trigger & variables
    • • Set up AdWords conversion tracking
    • • Set up Google Analytics
    • • Set up Google Remarketing
    • • Set up LinkedIn Code

Email Marketing

 

• •  

    • • Introduction to Email Marketing basic.
    • • How does Email Marketing Works.B
    • • Building an Email List.
    • • Creating Email Content.
    • • Optimising Email Campaign.
    • • CAN SPAM Act
    • • Email Marketing Best Practices

SMS Marketing

           Setting up account for Bulk SMS

Naming the Campaign & SMS

 

• • SMS Content

• • Character limits

• • SMS Scheduling

Media Buying 

 

• •  

    • • Advertising: Principles, Concepts and Management
    • • Media Planning

whatsapp Marketing

 

• •  

    • • Whatsapp Marketing Strategies
    • • Whatsapp Business Features
    • • Business Profile Setup
    • • Auto Replies

Influencer Marketing Course

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Freelancing Projects 

 

• •  

    • • How to work as a freelancer
    • • Different websites for getting projects on Digital Marketing 

Online Reputation Management 

 

• •  

    • • What Is ORM?
    • • Why We Need ORM
    • • Examples of ORM
    • • Case Study

Resume Building 

 

• •  

    • • How to build resume for different job profiles
    • • Platforms for resume building
    • • Which points you should add in Digital Marketing Resume 

Interview Preparation 

 

• •  

    • • Dos and Don’t for Your First Job Interview
    • • How to prepare for interview
    • • Commonly asked interview question & answers

Client Pitch 

 

• •  

    • • How to send quotation to the clients
    • • How to decide budget for campaign
    • • Quotation formats

Graphic Designing Canva 

 

• •  

    • • How to create images using tools like Canva 
    • • How to add effects to images

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