Digital Marketing Course in Bavla Ahmedabad

Ahmedabad

1: DIGITAL MARKETING COURSE IN Bavla

- Introduction To Online Digital Marketing

- Importance Of Digital Marketing

- How did Internet Marketing work?

- Traditional Vs. Digital Marketing

- Types of Digital Marketing

- Increasing Visibility

- Visitors’ Engagement

- Bringing Targeted Traffic

- Lead Generation

MODULE 2: Search Engine Optimization

- What are Search Engines and Basics?

- HTML Basics.

- On Page Optimization.

- Off Page Optimization.

- Essentials of good website designing & Much More.

MODULE 3 : Content Marketing

- Content Marketing Overview and Strategy

- Content Marketing Channels

- Creating Content

- Content Strategy & Challenges

- Image Marketing

- Video Marketing

- Measuring Results

MODULE 4 : Website Structuring

- What is Website?- Understanding website

- How to register Site & Hosting of site?

- Domain Extensions

MODULE 5 : Google Analytics

- Introduction

- Navigating Google Analytics

- Sessions

- Users

- Traffic Source

- Content

- Real Time Visitors

- Bounce Rate%

- Customization

- Reports

- Actionable Insights

- Making Better Decisions

MODULE 6 : WordPress Introduction and Changes

- Web Page Creation

- WordPress Themes, Widgets, Plugins

- Contact Forms, Sliders, Elementor

MODULE 7 : Website Layout Design and Analysis

- Actionable Insights

- Making Better Decisions

- Comparision Reports

MODULE 8 : Google Search Console

- Website Performance

- Url Inspection

- Accelerated Mobile Pages

- Google index

- Crawl

- Security issues

- Search Analytics

- Links to your Site

- Internal Links

- Manual Actions

MODULE 9 : Google Business and Local Listing

- What is Local SEO

- Importance of Local SEO

- Submission to Google My Business

- Completing the Profile

- Local SEO Ranking Signals

- Local SEO Negative Signals

- Citations and Local

- Submissions

MODULE 10 : Social Media Optimization

- What is Social Media?

- How social media help Business?

- Establishing your online identity.

- Engaging your Audience.

- How to use Groups, Forums, etc

MODULE 11 : Facebook Organic

- How can Facebook be used to aid my business?

- Developing a useful Company / fan Page

- Establishing your online identity.

- Engaging your Audience, Types of posts, post scheduling

- How to create & use Groups

- Importance of Hashtags & how to use them

MODULE 12 : Twitter Organic

- How to use Twitter

- What are hashtags, Lists

- Twitter Tools

- Popular Twitter Campiagns

MODULE 13 : Linkedin Organic

- Your Profile: Building quality connections & getting recommendations from others

- How to create LinkedIn Company Page & Groups

- Engaging your Audience.

MODULE 14 : Youtube Organic

- How to create YouTube channel

- Youtube Keyword Research

- YouTube ranking factors

- YouTube Video Optimization

- Promote Your Video

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Across the Gujarat Location

Ahmedabad

- Gandhinagar

MODULE 15 : Youtube Advertising

- How to create YouTube channel

- Youtube Keyword Research

- Publish a High Retention Video

- YouTube ranking factors

- YouTube Video Optimization

- Promote Your Video

- Use of playlists

MODULE 16 : Facebook Advertising

- How to create Business Manager Accounts

- What is Account, Campaign, Ad Sets, Ad Copy

- How to Create Campaigns on Facebook

- What is Budget & Bidding

- Difference Between Reach & Impressions

- Different Objectives for campaigns

- Types of Ads, placements

- Facebook Retargeting

MODULE 17 : Linkedin Advertising

- How to create Campaign Manager Account

- What is Account, Campaign Groups, Campiagns

- Objectives for Campaigns

- Bidding Strategies

- Detail Tergeting

- Advanced Audience Targeting

- Ad Format

- Conversion Tracking

MODULE 18 : Conversation Tracing Tool

MODULE 19 : Remarking and Conversation Tool

- What is conversion

- Implementing conversion tracking

- Conversion tracking

- Remarketing in adwords

- Benefits of remarketing strategy

- Building remarketing list & custom targets

- Creating remarketing campaign

MODULE 20 : Email Marketing

- Introduction to Email Marketing basic.

- How does Email Marketing Works.

- Building an Email List.

- Creating Email Content.

- Optimising Email Campaign.

- CAN SPAM Act

- Email Marketing Best Practices

MODULE 21 : Growth Tips

- Growth Hacking Basics

- Role of Growth Hacker

MODULE 22 : Affiliate Marketing

- Understanding Affiliate Marketing

- Sources to Make money online

- Applying for an Affiliate

- Payments & Payouts

- Blogging

MODULE 23 : SMS Marketing

- Setting up account for Bulk SMS

- Naming the Campaign & SMS

- SMS Content

- Character limits

- SMS Scheduling

MODULE 24 : Digital Marketing Platforms

- Advertising: Principles, Concepts and Management

- Media Planning

MODULE 25 : Freelancing Projects

- How to work as a freelancer

- Different websites for getting projects on Digital Marketing

MODULE 26 : Question Answer

- 1. What is SEO?

- 2. Why is SEO important to businesses?

- 3. Google Ranking Factors

- 4. What is Google Sandbox?

- 5. What is a paid result?

- 6. What are keyword frequency, Keyword Density and Keyword Proximity?

- 7. What is robots.txt?

- 13. What is Sitemap?

MODULE 27 : Google Adwords

- Ad-Words Account Setup

- Creating Ad-Words Account

- Ad-Words Dash Board

- Billing in Ad-Words

- Creating First Campaign

- Understanding purpose of Campaign

- Account Limits in Ad-Words

- Location and Language Settings

- Networks and Devices

- Bidding and Budget

- Schedule: Start date, end date, ad scheduling

- Ad delivery: Ad rotation, frequency capping

- Demographic bidding (Display Only)

- Ad groups and Keywords

- Display Ad Server

- Keyword Types (Broad, Phrase, Exact and Negative)

MODULE 28 : Client Reporting

MODULE 29 : Youtube Organic

Why Career in Digital Marketing?

- Digital Marketing careers are in high demand right now.

- Digital Marketing jobs are in demand

- Digital Marketing are the easiest high paying jobs

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