Digital Marketing Classes in Alkapuri Vadodara

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MODULE 1: BASICS DIGITAL MARKETING

Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation

MODULE 2: Search Engine Optimization

What are Search Engines and Basics?
HTML Basics.
On Page Optimization.
Off Page Optimization.
Essentials of good website designing & Much More.

MODULE 3 : Content Marketing

Content Marketing Overview and Strategy
Content Marketing Channels
Creating Content
Content Strategy & Challenges
Image Marketing
Video Marketing
Measuring Results

MODULE 4 : Website Structuring

What is Website?- Understanding website
How to register Site & Hosting of site?
Domain Extensions

MODULE 5 : Google Analytics

Introduction
Navigating Google Analytics
Sessions
Users
Traffic Source
Content
Real Time Visitors
Bounce Rate%
Customization
Reports
Actionable Insights
Making Better Decisions

MODULE 6 : WordPress Introduction and Changes

Web Page Creation
WordPress Themes, Widgets, Plugins
Contact Forms, Sliders, Elementor

MODULE 7 : Website Layout Design and Analysis

Actionable Insights
Making Better Decisions
Comparision Reports

MODULE 8 : Google Search Console

Website Performance
Url Inspection
Accelerated Mobile Pages
Google index
Crawl
Security issues
Search Analytics
Links to your Site
Internal Links
Manual Actions

MODULE 9 : Google Business and Local Listing

What is Local SEO
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local
Submissions

MODULE 10 : Social Media Optimization

What is Social Media?
How social media help Business?
Establishing your online identity.
Engaging your Audience.
How to use Groups, Forums, etc

MODULE 11 : Facebook Organic

How can Facebook be used to aid my business?
Developing a useful Company / fan Page
Establishing your online identity.
Engaging your Audience, Types of posts, post scheduling
How to create & use Groups
Importance of Hashtags & how to use them

MODULE 12 : Twitter Organic

How to use Twitter
What are hashtags, Lists
Twitter Tools
Popular Twitter Campiagns

MODULE 13 : Linkedin Organic

Your Profile: Building quality connections & getting recommendations from others
How to create LinkedIn Company Page & Groups
Engaging your Audience.

MODULE 14 : Youtube Organic

How to create YouTube channel
Youtube Keyword Research
YouTube ranking factors
YouTube Video Optimization
Promote Your Video

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MODULE 15 : Youtube Advertising

How to create YouTube channel
Youtube Keyword Research
Publish a High Retention Video
YouTube ranking factors
YouTube Video Optimization
Promote Your Video
Use of playlists

MODULE 16 : Facebook Advertising

How to create Business Manager Accounts
What is Account, Campaign, Ad Sets, Ad Copy
How to Create Campaigns on Facebook
What is Budget & Bidding
Difference Between Reach & Impressions
Different Objectives for campaigns
Types of Ads, placements
Facebook Retargeting

MODULE 17 : Linkedin Advertising

How to create Campaign Manager Account
What is Account, Campaign Groups, Campiagns
Objectives for Campaigns
Bidding Strategies
Detail Tergeting
Advanced Audience Targeting
Ad Format
Conversion Tracking

MODULE 18 : Conversation Tracing Tool

MODULE 19 : Remarking and Conversation Tool

What is conversion
Implementing conversion tracking
Conversion tracking
Remarketing in adwords
Benefits of remarketing strategy
Building remarketing list & custom targets
Creating remarketing campaign

MODULE 20 : Email Marketing

Introduction to Email Marketing basic.
How does Email Marketing Works.
Building an Email List.
Creating Email Content.
Optimising Email Campaign.
CAN SPAM Act
Email Marketing Best Practices

MODULE 21 : Growth Tips

Growth Hacking Basics
Role of Growth Hacker

MODULE 22 : Affiliate Marketing

Understanding Affiliate Marketing
Sources to Make money online
Applying for an Affiliate
Payments & Payouts
Blogging

MODULE 23 : SMS Marketing

Setting up account for Bulk SMS
Naming the Campaign & SMS
SMS Content
Character limits
SMS Scheduling

MODULE 24 : Digital Marketing Platforms

Advertising: Principles, Concepts and Management
Media Planning

MODULE 25 : Freelancing Projects

How to work as a freelancer
Different websites for getting projects on Digital Marketing

MODULE 26 : Question Answer

1. What is SEO?
2. Why is SEO important to businesses?
3. Google Ranking Factors
4. What is Google Sandbox?
5. What is a paid result?
6. What are keyword frequency, Keyword Density and Keyword Proximity?
7. What is robots.txt?
13. What is Sitemap?

MODULE 27 : Google Adwords

Ad-Words Account Setup
Creating Ad-Words Account
Ad-Words Dash Board
Billing in Ad-Words
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Ad-Words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Ad groups and Keywords
Display Ad Server
Keyword Types (Broad, Phrase, Exact and Negative)

MODULE 28 : Client Reporting

MODULE 29 : Youtube Organic

Why Career in Digital Marketing?

Digital Marketing careers are in high demand right now.
Digital Marketing jobs are in demand
Digital Marketing are the easiest high paying jobs

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For More Information Visit us Our website Other pages : SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us : +91 – 9510352807.